Food Marketing Institute and Nielsen Forge Analytic Alliance on the Digitally Engaged Food Shopper

Arlington, Va./New York, NY - Aug. 17, 2016 - To help retailers and manufacturers better understand the forces and factors of change driven by digital technologies within the food marketplace, Nielsen (NYSE: NLSN) and Food Marketing Institute (FMI) announced today a strategic analytic alliance to uncover comprehensive insights on the Digitally Engaged Food Shopper. Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers, along with extensive consumer research by FMI and Nielsen.

Mark Baum, FMI chief collaboration officer and senior vice president of industry relations, said, Fundamentally, we know the impact of digital on grocery shopping is significantly and quickly growing, which is creating a real urgency to explore the emerging technologies shaping the new norm in food and consumer products shopping. We'll explore with Nielsen how a new generation of technology-enabled digital collaboration, including format, supply chain, and information capabilities-will be required for seamless engagement with the grocery customer. Connected commerce will become the norm.

"The use of mobile and digital technologies are reshaping the food retail landscape and creating the immediate need for retailers and manufacturers to implement connected commerce' strategies to maintain retail relevance, said Chris Morley, President of Nielsen U.S. CPG and Retail. This analytic alliance between FMI and Nielsen will aim to better define the digital shopper and uncover deep insights on a topic that is strategically crucial for the industry. Together, the combination of data and analytics across multiple sources will help provide 360 degree clarity on core factors for all FMI members navigating this new, digital retail topography.

Initial survey findings of the FMI and Nielsen Digitally Engaged Food Shopper program will be available to all FMI members in 2017. A preview of topline insights will be revealed at the FMI Midwinter Executive Conference in January 2017.

About FMI Food Marketing Institute proudly advocates on behalf of the food retail industry. FMI's U.S. members operate nearly 40,000 retail food stores and 25,000 pharmacies, representing a combined annual sales volume of almost $770 billion. Through programs in public affairs, food safety, research, education and industry relations, FMI offers resources and provides valuable benefits to more than 1,225 food retail and wholesale member companies in the United States and around the world. FMI membership covers the spectrum of diverse venues where food is sold, including single owner grocery stores, large multi-store supermarket chains and mixed retail stores. For more information, visit www.fmi.org and for information regarding the FMI foundation, visit www.fmifoundation.org.

About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsens Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content - video, audio and text - is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industrys only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.

MEDIA CONTACTS: Nielsen

Genevieve Aronson: 646-654-5742, Genevieve.Aronson@Nielsen.com

FMI

Heather Garlich: 202.220.0616, hgarlich@fmi.org

LINK:	http://www.nielsen.com/us/en/press-room/2016/food-marketing-institute-...
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