Tata Play joins forces with Irdeto and Broadpeak to strengthen cybersecurity for Binge OTT aggregation service May 30, 2022 Irdeto Control, Irdeto Media Manager, and the Broadpeak BkS350 Origin Packager enable OTT services growth and provide enhanced security
AMSTERDAM, May 30, 2022 Irdeto, the world leader in digital platform cybersecurity, today is proud to announce that Tata Play, one of India's leading content distribution platforms, has implemented Broadpeak BkS350 Origin Packager pre-integrated with Irdeto Control and Irdeto Media Manager to their OTT aggregation platform, Tata Play Binge. With the new solution in place, Tata Play is able to add additional security features based on its market requirements and extend its linear TV services, offering a more secure and enjoyable experience for its customers.
Tata Play needs high performance for the multitude of services they offer 600+ linear TV channels to its 18 million subscribers. This is why their chosen solution partner is required to be able to offer the technologies, expertise, and standard of excellence to deliver the scalability and reliability that is required for the Indian market holding significant size. Irdeto Control is the highly scalable market-leading multi-DRM solution monthly securing over 4 billion streams.
The pre-integration of Broadpeak BkS350 Origin Packager with Irdeto Control and Media Manager was a key feature considered by Tata Play while choosing their new packager. The integrated solution supports the latest CIPIX 2.3 standard, which allows Tata Play to quickly add/integrate new linear TV services to their Binge+ hybrid set-top box.
Broadpeak's BkS350 packages and encrypts the video content in the most popular ABR formats, including Apple HTTP Live Streaming (HLS), mpeg-DASH, and CMAF. The solution, integrated with Irdeto Control, will help Tata Play to securely deliver live, time-shifted, and VOD services to any device. On-demand packaging on the BkS350 will reduce the client's needs for encoding and storage resources while also providing high-throughput capacity to maximize cost savings.
Broadpeak's solutions and live-2-file technology powered the launch of cloud DVR, enabling Tata Play to become the first operator to launch such services in India and South Asia.
Irdeto Control is offered either as a fully managed service, hosted in public clouds, which is how the solution is deployed at Tata Play, or as licensed software. With multi-DRM support and content usage management, Irdeto Control makes it easy and fast for the customer to protect content delivered via PlayReady, Widevine, and FairPlay. Tata Play can manage customer demands and requirements with this highly scalable solution even during high-demand events, such as major live sports broadcasts.
To manage a massive library of media assets, Tata Play leverages Irdeto Media Manager to simplify and streamline workflows. Irdeto also managed the planning and deployment of the project for Tata Play, including both implementing Irdeto's own solutions and working with Broadpeak to ensure successful end-to-end integration.
Irdeto Media Manager is a scalable, flexible web-based orchestration platform that automates content and metadata preparation workflows for effortless TV Everywhere. Moving to fully automated content workflows with Media Manager can dramatically reduce operational expenses at the same time as eliminating manual mistakes and reducing content publishing times. Media Manager's rich plugin model adapts easily to any change in business needs as new sources or endpoints for content are added.
As consumer demand for OTT multiscreen and next-generation services increases, operators need streaming solutions that can support heavy video traffic without compromising the quality of experience, said Jacques Le Mancq, Broadpeak's CEO.
We are thrilled that Tata Play has chosen Broadpeak and Irdeto to enhance its video streaming service. With our advanced solutions, Tata Play can confidently deliver a top-notch viewing experience, assuring high quality on every screen while enabling the growth of their OTT offering in the region, said Shane McCarthy, COO of Video Entertainment at Irdeto.
Commenting on the partnership, a Tata Play spokesperson said, Irdeto and Broadpeak's solutions are most advanced and extensively installed in the OTT and IPTV sector, and we wanted the same capabilities to protect and enhance our video assets. Their solutions have not only improved productivity but also enriched the viewing experience of our subscribers.
To learn more about Irdeto OTT Suite please access https://irdeto.com/ott-suite/
About Irdeto
Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto's services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport, health. With teams around the world, Irdeto's greatest asset is its people and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto's success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence.
For more information, please visit www.irdeto.com.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Tata Play joins forces with Irdeto and Broadpeak to strengthen cybersecurity for Binge OTT aggregation service May 30, 2022 Irdeto Control, Irdeto Media Manager, and the Broadpeak BkS350 Origin Packager enable OTT services growth and provide enhanced security
