Are the Broadcast and Media sectors currently growing? What are the main technological challenges that they will have to face in the future? Are Media companies ready for this? After IBC 2016 closure, at VSN we answer these three questions and analyze some of the main trends that will predictably lead the future of this industry in the upcoming years. It is nothing new but, at the same time, it is nothing we can forget about. Times have changed in the Broadcast and Media sectors and as always, the main concern now is how to keep both audiences and revenues growing. But is the market ready for this? Can these goals be achieved within the extreme technological environment we walk towards? Let's analyze some of these dilemmas by answering three simple questions.
1. Are the Broadcast and Media sectors currently growing?
Cloud, Streaming and the restructuring of old business models would be three key points to redefine the future of the Broadcast and Media industries, according to the industry research published by IABM and Devoncroft.
Taking into account the latest data published by IABM and Devoncroft associations in the IABM DC Global Market Valuation Report', the profits of the Broadcast and Media Technology industry have increased 1,7% from 2009 to 2015. These are great news, without a doubt! But if we take a close look at these data, the situation worsens a little bit.
From 2009 to 2012 revenues increased up to 4,6% (a 3,6% for products and 5,4% for services). However, from 2012 until 2015 they decreased -1% (with a loss of -2,4% in products and a little increment of 0,1% in services). More specifically, 2015 was a bad year and the whole market's revenues decreased up to 49,3 billion dollars. Why so? Well, experts say that the industry's restructuring and last year's currency's instability could have played an important role here. But luckily, the sector seems to have already recovered.
2016 has started with a quarterly revenues growth of more than 9%. It is what has been called stabilization year , as some important Media group's executives describe it. And best of all is that by 2017 all these executives predict the sector will once again grow.
2. What are the main challenges that this whole sector will have to face?
Challenges, nevertheless if they are technological or not, are still numerous. However, one of the biggest concerns are new OTT technologies and business models' restructuring.
Robert Iger, Chairman and CEO of Walt Disney Company, stated about the group's minority stake in BAMTech company: We think that in today's world having the ability to stream on a scale basis live sports and live programming is a competitive advantage and something that is necessary. [ ] It is extremely important in a very dynamic media marketplace. So much better to own than to rent'. Therefore, business models' restructuring is on its way and Walt Disney is just one of the biggest media groups that is already investing in OTT technologies, in order to compete for the digital content market that currently big technology competitors such as Amazon, Netflix or Hulu hold.
However, this technological upgrade seems not to be enough to face one of the main dilemmas of the Broadcast and Media sectors: the Return On Investment of digital subscribers. Online and Streaming platforms revenues are far less (12 times less, according to Devoncroft) than the old business model revenues, based on traditional advertising and linear subscribers (in its glory days, TV networks had a 30%-40% of Return On Invested Capital (ROIC) ). And what is more: by 2018 it will be needed to invest at least 14 billion dollars in creating new digital content to generate 15 billion dollars of revenues, according to the Global Director and Chairman of Havas Media Group and Vivendi content, Dominique Delport. That is, the monetization problem is still present.
3. Are Media companies prepared for facing these challenges?
Solutions like the latest integrations of VSNEXPLORER MAM with Cloud platforms such as Microsoft Azure can help companies to meet these technological challenges.
The impossibility of monetizing digital content in some concrete cases like the multiplatform adverts is sometimes related to the back-office systems that are woefully inadequate They haven't been changed for 40-50 years', stated Sinclair Broadcast Group CEO, Delbert R. Parks. Thus, first things first: Media companies efforts should be focused on upgrading their technology.
Next year, end-users will predictably invest on Asset Management systems, upgrade of cameras, Cloud services and upgrade to HD / 3Gbps, considering the data included in the aforementioned study. And in which technologies they expect to invest in 2 or 3 years time? Ordered by relevance, on multi-platform content delivery, IP networking & content delivering, 4k / UHD, tapeless workflows and Cloud computing & virtualization. That is, tendency starts to show up. Cloud and multi-platform content are currently one of the most demanding technologies of the market. And at VSN, we are ready to help our clients achieve these.
Integrated Cloud solutions adapted to clients' future needs
Technological products such as the integration between VSNEXPLORER MAM for media management and Microsoft Azure Media Services Cloud platform allow users to manage all types of media in a more effective way, while improving their company's workflows and fostering collaborative work between subsidiaries and professionals anytime anywhere.
Furthermore, its further integration with advanced solutions for multi-platform content publishing, such as VSNWEBTV, let users have access to a complete End-to-End solution to give answer to all their pressing needs, from ingest to broadcast and preservation of content. Moreover, it maximizes content broadc
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Are the Broadcast and Media sectors currently growing? What are the main technological challenges that they will have to face in the future? Are Media companies ready for this? After IBC 2016 closure, at VSN we answer these three questions and analyze some of the main trends that will predictably lead the future of this industry in the upcoming years. It is nothing new but, at the same time, it is nothing we can forget about. Times have changed in the Broadcast and Media sectors and as always, the main concern now is how to keep both audiences and revenues growing. But is the market ready for this? Can these goals be achieved within the extreme technological environment we walk towards? Let's analyze some of these dilemmas by answering three simple questions.
