A succeful launch for Tahiti Quest

A successful launch for Tahiti Quest Gulli,

N 1 DTT channel in primetime

N 1 French channel among 4- to 10-year-olds

N 1 DTT channel among mothers

N 1 DTT channel in Twitter mentions

In primetime* on Friday 14 February, Gulli was the top-ranked domestic channel among 4- to 10-year-olds and the top-ranked DTT channel among mothers and viewers aged 4 and up thanks to its new programme Tahiti Quest: 5 familles pour une le, hosted by Benjamin Castaldi.

Marking the best exclusive broadcast debut in its history, Gulli captured 3.4% of the viewing audience with an average of 863,000 viewers aged 4 and up, rising to nearly one million** at the peak audience time of 9:36 pm.

The broadcast represents a Gulli record for the time slot this season :

among 4- to 10-year-olds, with 27.5% audience share;

among 11- to 14-year-olds, with 17.4%;

among mothers, with 6.1%;

among viewers aged 25 to 49, with 3.9%.

The evening also marked the best Friday*** performance of the season for Gulli among viewers aged 4-10, with 17.5% audience share.

The programme's rebroadcast on Sunday at 4:00 pm garnered excellent ratings as well, with a 2.7% share among viewers aged 4 and up, 18.7% among viewers aged 4-10 and 4.7% among mothers.

The Tahiti Quest digital presence also had an exceptionally good launch: on Friday evening, Gulli was the most-mentioned DTT channel on Twitter for the first time, and the broadcast tallied 100,000 replay views to become the most-watched Gulli program over the weekend, all media combined.

LINK:	http://www.lagardere.com/press-room/press-releases/press-releases-363....
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