Sony Pixel Power calrec Sony

How streaming providers can create a more intuitive user experience

08/04/2021

Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

By Jenny Priestley

Published: April 8, 2021

Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

target=_blank title=Share on LinkedIn class=share-linkedin> Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

https://www.tvbeurope.com/media-delivery/how-streaming-providers-can-create-a-more-intuitive-user-experience title=Share via Email class=share-email>

2021 will be a pivotal year for video streaming services. For the first time in history, more people will pay for online streaming services than for traditional pay-TV. However, the reality is that the streaming market is reaching the point of saturation as more and more services launch. In recent years, high-quality original programming has been the primary way streaming providers enhance and differentiate their services from competitors. Netflix is estimated to house around 1,500 TV series and 4,000 films, Amazon Prime Video is home to almost 20,000 titles, and a subscription to Disney Plus adds around 7,000 more TV episodes and 500 films for viewers to choose from.

High-quality programming alone is no longer enough to keep consumers subscribed to a service. In fact, one of the most common problems today's audiences face is being able to find something they actually want to watch.

As recently as 2017, viewers were spending almost an hour a day searching for content. This daily dilemma often results in endless scrolling before the consumer settles on something that they've already watched before or something that only vaguely interests them, because they do not want to waste more time searching for something that truly captures their interest. The challenge video streaming providers must now overcome is offering a superior user experience that can serve viewers the content that not only interests them, but also reflects the mood they are in at that specific moment. The only way a streaming service can achieve this is by using AI and machine learning to gain a deep understanding of its content's emotional data and serve recommendations that match the viewer's mood.

Creating recommendations that are based on users' emotions is something that's already being used by music streaming services. Spotify recently revealed that it has patented technology that will allow it to analyse the user's voice and suggest songs based on emotional state, gender, age, or accent . With this technology, Spotify will be able to play and recommend music that reflects the user's mood or social setting. For example, a user could say I'm feeling happy and I'm hosting a big party and Spotify can then play or recommend classic, upbeat party anthems. Video streaming services need to take note of Spotify's approach of using mood to provide recommendations, because it provides users with greatly enhanced personalisation that will help boost brand loyalty and reduce churn.

What lies beneath the metadata? However, before streaming services can start categorising content by mood, they need to better understand their content. Currently, many content discovery systems rely on basic metadata, which broadly labels content based on data points such as genre, the actors starring in it, or even just picking up on keywords in content titles. Metadata doesn't provide streaming platforms with enough knowledge about their content, so it's no surprise that their recommendations will be poor. To take recommendation systems to the next level, streaming providers need to harness AI and machine learning technologies to gain a deep understanding of the content in a scalable way by analysing the audio and video file itself.

Content analysis based on AI and machine learning can have different neural networks to identify patterns in colour, audio, pace, stress levels, positive/negative emotions, camera movements and many other characteristics. It can then evaluate how similar each asset is to every other asset and combine this information with an AI engine that analyses a household's watchlist, drawing together a more advanced and nuanced understanding of the content asset and its relevance at any particular time.

A user who watches a fast-paced thriller on a Friday night may well want something more light-hearted immediately after, and a recommendation system that is being fed this type of detailed content data can offer this level of intuition. Over time, it can analyse each viewer's consumption patterns and data points - not just each device, but each individual user profile - and perfectly tailor recommendations for their watch preferences, suggesting the right content, at the right time.

Last night, a mood category saved my life. Understanding the content itself goes way beyond just understanding similarity, it opens the door to a whole range of new use-cases that traditional metadata won't allow you to tap into. With the emotional data of the content coming from the audio/video file itself, streaming providers can automatically curate entire mood categories and channels for viewers. The type of content we want to watch is often strongly related to how we feel at that particular moment, so grouping content by mood makes the user experience more intuitive. With an advanced AI engine, we can analyse the intrinsic emotional profile of each content asset to create nuanced categories. For example, parents with young children who want to watch a film on a Friday night will likely click on a mood category or channel that says, family friendly comedies . Additionally, in group settings when there's a lot of debate over what to watch, it's much easier to find something that intere
LINK: https://www.tvbeurope.com/media-delivery/how-streaming-providers-can-c...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

19/05/2026

Publicis Groupe to Buy LiveRamp for $2.2 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Tubi Launches 2026 FIFA World Cup Fox Hub

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Viamedia Introduces a New Geographic Intelligence Layer

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

NFL Pushes Back Against Shift of Games to Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

LYNX Technik Brings SDI IP Integration and High-Density F...

LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...

19/05/2026

Media Links Integrates Xscend IP Transport Platform with...

Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...

19/05/2026

Media Links Expands in Southeast Asia with Clearcast Asia...

Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand Me...

19/05/2026

LynTec to Deliver Scalable Power Distribution and Integra...

Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability LynTec, a leading manufacturer of ele...

19/05/2026

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools Brie Clayton May 18, 2026 0 Comments New Capabilities Bring Controllable, ...

19/05/2026

It May be Time to Stop and Take an AI Breather

It May be Time to Stop and Take an AI Breather Brie Clayton May 19, 2026 0 Comments If the rock you stay on starts to roll, jump clean. Or you'll...

18/05/2026

For PPI, New Patents and ProCrewz App Development Portend Positive Outlook for 2026

Despite a bumpy start to the year, the provider of event-production support and ...

18/05/2026

Daktronics to Install 11 LED Displays at UNCs Kenan Stadium in 2026

Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...

18/05/2026

CBS LA and Los Angeles Rams Announce Multi-Year Local Television Partnership

CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...

18/05/2026

Skyline Communications Integrates DataMiner xOps with AWS Elemental MediaConnect Router

Skyline Communications has announced an integration between its DataMiner xOps p...

18/05/2026

eCLUTCH Expands International Distribution and Content Partnerships

eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...

18/05/2026

Behind The Mic: Yankees Legends Reunite to Call Game Against Red Sox with Kevin Burkhardt

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/05/2026

NBC Sports Brings the WNBA Back Home After 23 Years Away

With 22 games this season, the production team looks forward to tweaking and enhancing the coverage After 8,660 days off the air, the WNBA returned to NBC yest...

18/05/2026

A Morbid Weight Loss Trick Triggers an Insatiable Ghost in Saccharine

(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...

18/05/2026

And the Winners of the 2026 Spotify Podcast Awards in Mexico Are. . .

Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...

18/05/2026

Roland launch Zenology GX for iPad

ZEN-Core synth goes mobile Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...

18/05/2026

leONE from fedDSP

Versatile new limiter plug-in announced Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...

18/05/2026

Viiri Audio launch Aava

A new use for convolution? Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...

18/05/2026

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for Eurovision

Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...

18/05/2026

L3Harris Delivers Life-Saving Robotic Systems to Keep Australian Defence Personnel Out of Harm's Way

The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...

18/05/2026

CVP strengthens commitment to the DACH broadcast market w...

Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support. CV...

18/05/2026

NVIDIA CEO Jensen Huang at Dell Technologies World: Demand Is Going Parabolic, Utterly Parabolic'

Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...

18/05/2026

VEON Announces Investor Meetings for a Potential Dual Tranche USD Notes Offering and Related Tender Offer for 2027 Notes

18 May 2026 Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...

18/05/2026

Sky News offers ad-free podcasts and bonus episodes for just 2.99 as listening surges 102%

Monday 18 May 2026 Sky News offers ad-free podcasts and bonus episodes for just...

18/05/2026

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share

Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...

17/05/2026

Delta Goodrem's Eurovision Eclipse marks end of a stellar run

Delta Goodrem's Eurovision Eclipse marks end of a stellar run 17 May, 2026 Media releases Bulgaria wins Eurovision 2026 Relive every spellbinding mome...

17/05/2026

'Oasis' Premieres on Netflix June 19

Back to All News Oasis Premieres on Netflix June 19 Entertainment 17 May 2026 GlobalSpain Link copied to clipboard Summer, sunshine, the beach, parties. T...

16/05/2026

Eventide & Newfangled Audio release Fixate:Midrange

Helps to deliver a clean, balanced midrange Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...

16/05/2026

Engine DJ 5.0 update now live

Brings onboard stem rendering to RANE System One Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...

16/05/2026

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls Jessie Electa Petrov May 16, 2026 0 Comments The 2026.5 release adds automatic de...

16/05/2026

Spectrum TV Adds Free Access to Discovery+

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Tower Family Foundation Passes $3.5 Million Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

AIMS to Offer IPMX Education at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Rise AV Launches Second Year of UK Elevate Program

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...