Sony Pixel Power calrec Sony

How streaming providers can create a more intuitive user experience

08/04/2021

Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

By Jenny Priestley

Published: April 8, 2021

Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

target=_blank title=Share on LinkedIn class=share-linkedin> Marcus Bergstr m, CEO of Vionlabs, explains why streaming services need to better understand their content

https://www.tvbeurope.com/media-delivery/how-streaming-providers-can-create-a-more-intuitive-user-experience title=Share via Email class=share-email>

2021 will be a pivotal year for video streaming services. For the first time in history, more people will pay for online streaming services than for traditional pay-TV. However, the reality is that the streaming market is reaching the point of saturation as more and more services launch. In recent years, high-quality original programming has been the primary way streaming providers enhance and differentiate their services from competitors. Netflix is estimated to house around 1,500 TV series and 4,000 films, Amazon Prime Video is home to almost 20,000 titles, and a subscription to Disney Plus adds around 7,000 more TV episodes and 500 films for viewers to choose from.

High-quality programming alone is no longer enough to keep consumers subscribed to a service. In fact, one of the most common problems today's audiences face is being able to find something they actually want to watch.

As recently as 2017, viewers were spending almost an hour a day searching for content. This daily dilemma often results in endless scrolling before the consumer settles on something that they've already watched before or something that only vaguely interests them, because they do not want to waste more time searching for something that truly captures their interest. The challenge video streaming providers must now overcome is offering a superior user experience that can serve viewers the content that not only interests them, but also reflects the mood they are in at that specific moment. The only way a streaming service can achieve this is by using AI and machine learning to gain a deep understanding of its content's emotional data and serve recommendations that match the viewer's mood.

Creating recommendations that are based on users' emotions is something that's already being used by music streaming services. Spotify recently revealed that it has patented technology that will allow it to analyse the user's voice and suggest songs based on emotional state, gender, age, or accent . With this technology, Spotify will be able to play and recommend music that reflects the user's mood or social setting. For example, a user could say I'm feeling happy and I'm hosting a big party and Spotify can then play or recommend classic, upbeat party anthems. Video streaming services need to take note of Spotify's approach of using mood to provide recommendations, because it provides users with greatly enhanced personalisation that will help boost brand loyalty and reduce churn.

What lies beneath the metadata? However, before streaming services can start categorising content by mood, they need to better understand their content. Currently, many content discovery systems rely on basic metadata, which broadly labels content based on data points such as genre, the actors starring in it, or even just picking up on keywords in content titles. Metadata doesn't provide streaming platforms with enough knowledge about their content, so it's no surprise that their recommendations will be poor. To take recommendation systems to the next level, streaming providers need to harness AI and machine learning technologies to gain a deep understanding of the content in a scalable way by analysing the audio and video file itself.

Content analysis based on AI and machine learning can have different neural networks to identify patterns in colour, audio, pace, stress levels, positive/negative emotions, camera movements and many other characteristics. It can then evaluate how similar each asset is to every other asset and combine this information with an AI engine that analyses a household's watchlist, drawing together a more advanced and nuanced understanding of the content asset and its relevance at any particular time.

A user who watches a fast-paced thriller on a Friday night may well want something more light-hearted immediately after, and a recommendation system that is being fed this type of detailed content data can offer this level of intuition. Over time, it can analyse each viewer's consumption patterns and data points - not just each device, but each individual user profile - and perfectly tailor recommendations for their watch preferences, suggesting the right content, at the right time.

Last night, a mood category saved my life. Understanding the content itself goes way beyond just understanding similarity, it opens the door to a whole range of new use-cases that traditional metadata won't allow you to tap into. With the emotional data of the content coming from the audio/video file itself, streaming providers can automatically curate entire mood categories and channels for viewers. The type of content we want to watch is often strongly related to how we feel at that particular moment, so grouping content by mood makes the user experience more intuitive. With an advanced AI engine, we can analyse the intrinsic emotional profile of each content asset to create nuanced categories. For example, parents with young children who want to watch a film on a Friday night will likely click on a mood category or channel that says, family friendly comedies . Additionally, in group settings when there's a lot of debate over what to watch, it's much easier to find something that intere
LINK: https://www.tvbeurope.com/media-delivery/how-streaming-providers-can-c...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

16/06/2026

Perry Sook: Big Tech Poses 'Very Urgent Threat to Broadcast Stations

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

FIFA World Cup Delivers Record Ratings on Fox

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

AIMS Launches the Official IPMX Training Series Online

Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design The Alliance for IP Media Solutions (AIMS) today announced t...

16/06/2026

Share your views on Screen Australia and the future of the industry

Share your views on Screen Australia and the future of the industry 15 June 2026 Your feedback matters. Following the instrumental insights provided in 2025,...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

15/06/2026

2026 Sundance Institute Ignite x Adobe Fellows Named

Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19 LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...

15/06/2026

Rumble from UVI

Innovative three-band soft synth introduced UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...

15/06/2026

Oram Awards 2026: Open call announcement

Applications now open for 2026 The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...

15/06/2026

PSPaudioware release PSP Levelizer

New intelligent auto-fader plug-in revealed PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...

15/06/2026

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER TRKYE ON SBS

4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS 15 June, 2026 Media releases Match had a Total TV average audience of 3.035 million, with over ...

15/06/2026

SBS Head of Commissioning John Godfrey to depart after 18 years

SBS Head of Commissioning John Godfrey to depart after 18 years 15 June, 2026 Media releases SBS Head of Commissioning John Godfrey will depart the broadca...

15/06/2026

Greater Manchester Police installs Rohde & Schwarz security scanner for custody searches

Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...

15/06/2026

The New Discovery Stack: AI, Metadata and Audience Intelligence

Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group In this blog, Laura Rognoni explores the k...

15/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

DoJ Approves Paramount Skydance, Warner Bros. Discovery Merger

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Clear-Com Introduces Avalon IP Station for Modern Communi...

Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...

15/06/2026

Fox Makes CTV Play with Roku Acquisition

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Gray Announces Plans to Expand Lansing, Mich. Broadcast HQ

Share Copy link Facebook X Linkedin Bluesky Email...

15/06/2026

Richmond Flying Squirrels Raise the Bar for Live Baseball...

MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience Grass Valley today announced that the Richmond Flying Sq...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

15/06/2026

Techtel Completes Media Production Setup for a major AFL sporting organisation

Techtel Completes Media Production Setup for a major AFL sporting organisation Sports 15 June Written By Suzanne Costello (Sydney, Australia 15 June 2026)...

15/06/2026

Sky News takes viewers inside Minab in new film investigating primary school strike in Iran

Monday 15 June 2026 Sky News takes viewers inside Minab in new film investigati...

15/06/2026

Fox Corporation to Acquire Roku, Inc.

Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability ...

14/06/2026

Detroit Drums from Iconic Instruments

Library captures 1960s R&B/pop drum sound Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Rhythmic Filters for Devious Machines' Infiltrator

Latest expansion pack includes 252 presets Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...

13/06/2026

MetaGrid Pro gains AI Builder

Create custom DAW/plug-in controllers using prompts MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...