Avid Everywhere Brings Top Creative Film Talent to IBC

Avid(R)

(Nasdaq:AVID) today announced guest speakers who will present at the Avid booth (#7.J20) at IBC 2015 which takes place in Amsterdam from September 11-15, 2015. Editor Barney Pilling, who cut The Grand Budapest Hotel, and supervising sound editor/sound designer James Mather, who worked on Mission: Impossible - Rogue Nation, will share how they embraced Avid Everywhere(TM)to bring these top movies to life using Avid Artist Suite creative tools powered by the Avid MediaCentral Platform.

On Saturday, September 12 at 12pm CEST, Mather, an Emmy(R)

Award-winning sound editor whose credits include work on four films in the Harry Potter franchise, will reveal how Artist Suite audio solutions helped him create the sounds that transport audiences into the thrilling world of Mission: Impossible - Rogue Nation.

On Saturday, September 12 at 2:30pm CEST and Monday, September 14 at 12pm CEST, Pilling, a three-time BAFTA(R) Award nominee and 2015 Academy Award nominee, will share his experience of working on Wes Andersons The Grand Budapest Hotel. Attendees will get an insiders look behind the scenes as he demonstrates his creative techniques and workflows with the industrys preeminent nonlinear editing solution Avid Media Composer(R).

In addition, the University of Salfords Paul Welshman, associate director of enterprise, Manchester, and Ameera Hill, head of technical services, Manchester will share how the universitys partnership with Avid has helped make their state-of-the-art facility at MediaCityUK among the best places to learn broadcast and multimedia production in Europe. On Sunday, September 13 at 12pm CEST, Welshman and Hill will reveal how they develop their curriculum to engage and educate the next generation of digital media creators, and how theyre working to make Salford a leader in media creation, proving that a university can innovate, as well as educate.

Were thrilled to have some of the most talented professionals in film and education speak at our booth about how theyve embraced Avid Everywhere and our industry-leading creative solutions to produce top movies and nurture the next generation of talent, said Kyle Kim-Hays, senior vice president and chief marketing officer at Avid. Avid is passionate about and inspired by our customers work and we look forward to sharing their experiences with IBC attendees.

About Avid

Through Avid Everywhere(TM), Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world--from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of todays most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools(R), Media Composer(R), ISIS(R), Interplay(R), ProSet and RealSet, Maestro, PlayMaker, and Sibelius(R). For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs. (c) 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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