Union Editorial s Jim Haygood Cuts the Superbowl Hugfest for Honda

Bruce Willis shows his soft side in this Honda Superbowl entry, encouraging a Hugfest among viewers. The message, of course, is that the safety of your loved ones is of paramount importance. That's why Honda builds more top safety-rated cars in America than any other brand. The payoff is the needy, desperate embrace the action star receives from SNL alum Fred Armisen. Craig Gillespie of MJZ directed the commercial, cut by Jim Haygood of Union. Additional editorial credits include Dylan Firshein as assistant editor, with Michael Raimondi executive producing and Joe Ross producing. The Online Producer was Logan Aires and Jay Friedkin served as Editor Social/Online Videos.

http://youtu.be/PQi9cBFm4pE

Credits:

EVP, CCO: Joe Baratelli

SVP, ECD: Jason Sperling

VP, Creative Director (AD): Chuck Blackwell

VP, Creative Director (Copy): Ken Pappanduros

Copywriter: Chris Juhas

Art Director: Ben Tolbert

SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Digital Project Management/Program Manager: Elizabeth Goldstein

Production Company: MJZ

Director: Craig Gillespie

EP: Emma Wilcockson

Line Producer: Deb Tietjen

DP: Gyula Pados

Social/Online Videos Production Company: Full On Service Inc.

Director: Jason Sperling

DP: Pete Konczal

EP: Jim Czarnecki

Line Producer: Craig DiBiase

Editorial/Finishing: Union Editorial

Editor: Jim Haygood

EP: Michael Raimondi

Producer: Joe Ross

Assistant Editor: Dylan Firshein

Online Producer: Logan Aires

Editor Social/Online Videos: Jay Friedkin

Telecine: MPC

Artist: Ricky Gausis

EP: Ed Koenig

Asst.: Kris Smale

Audio/Final Mix: Lime Studios

Mixer: Dave Wagg & Sam Casas

Producer: Jessica Locke

Celebrity Talent: Bruce Willis & Fred Armisen

DIGITAL CREDITS:

EVP, CCO: Joe Baratelli

SVP, ECD: Jason Sperling

VP, Creative Director (AD): Chuck Blackwell

VP, Creative Director (Copy): Ken Pappanduros

VP, Creative Social Media Director: J. Barbush

Creative Director (Copy): Kevin Butler

Creative Director (Art): Jerome Austria

Sr. AD: Sarah Hass

CW: Katie Desplinter

Jr. AD: Fritz Paguio

Social Media Copywriter: Laura Kelley

VP, Executive Producer: Isadora Chesler

Sr. Production Artist: Chris Gomez

VP, Program Director: Dave Brezinski

Sr. Project Manager: Lori Chin

Program Manager: Liz Goldstein

Associate Project Manager: Andrew Serrato

VP, User Experience Director: Pramit Nairi

Associate User Experience Architect: Alesha Unpingco

VP, Digital Design Director: Michael Takeshita

Technology Manager: Bradley Stone

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LINK:	http://news.creativecow.net/story/874378...
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