Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

22/05/2026

Germanys Magenta TV Selects DMC to Provide FIFA World Cup Technical Support for Studios in Munich, New York City

Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...

22/05/2026

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...

22/05/2026

ATHLOS 2026 Season Set for October Debut in London; Aurora Media Worldwide Named Host Broadcast Partner

ATHLOS, the all-women's professional track and field league, has announced i...

22/05/2026

NATAS to Stream Sports, News, and Documentary Emmy Awards Live on YouTube

The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...

22/05/2026

Wooden Camera Rolls Out New Blackmagic URSA Accessories

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...

22/05/2026

YES Network, OTT Advisors Extend Streaming Partnership for Sixth Season

YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...

22/05/2026

NESN Monster Week' Returns With Full Red Sox Broadcast From Atop Green Monster

NESN, New England's premier sports network, will again turn its camera to Fe...

22/05/2026

Dale Pro Audio RF Over Fiber Webinar Set for May 28

Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...

22/05/2026

Audio-Technica Appoints Humrichouser, Schanz to New Roles

Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...

22/05/2026

Scott Coker Launches Global MMA League With $60 Million in Backing

After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...

22/05/2026

Skyline Launches xOps Vanguard Runway for Autonomous Era

Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...

22/05/2026

The American Rodeo Takes Over Globe Life Field for Championship Weekend

For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas One of the world's biggest rodeo producti...

22/05/2026

Argentinas Torneos Taps Imagine Versio for Playout Operations Upgrade

Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...

22/05/2026

Owl AI and Major League Pickleball Go Live with First-Ever AI Officiating System Powered by Broadcast Cameras and the Cloud

As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...

22/05/2026

Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...

22/05/2026

SVG Rewind: MLBs UmpCam AR System Puts Fans Inside the Strike Zone Like Never Before

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...

22/05/2026

Jelly Roll Offers Up 2026 Stanley Cup Playoff Theme Song for NHL, Amazon Music

The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...

22/05/2026

David Pogue, Andy Beach Keynotes Highlight Silicon Valley Video Summer Camp, July 14 at De Anza College

David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...

22/05/2026

FOX Sports, IMS Productions Scale Up Indy 500 Production in Year Two With New In-Car Cameras, AR Graphics, and Cinematic Sets

In its second year as rightsholder, FOX Sports goes bigger across the board for ...

22/05/2026

FOX Sports' Indy 500 Director Mitch Riggin on the Tech and Storytelling for the Greatest Spectacle in Racing

Heading into FOX Sports' second Indianapolis 500, Lead Director Mitch Riggin...

22/05/2026

How Spotify's Rebuilt Ad Platform Is Delivering New Value for Brands

At our 2026 Investor Day, we shared an inside look at the rebuild of our advertising business. This pivot to our own purpose-built platform is already driving s...

22/05/2026

Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators

Podcasting on Spotify continues to grow, and so do the ways listeners engage with it. At Investor Day 2026, we shared how we're building the next chapter of...

22/05/2026

CEDAR Audio introduce Icons Bundles

Limited-time collections now available Restoration experts CEDAR Audio have recently launched a new line of Icons plug-ins that make their powerful processo...

22/05/2026

Boss expand PS-1 Plugout Pedal

Three new classics join Model Pass line-up Boss' PX-1 Plugout Pedal offers an innovative approach to guitar pedals, providing users with a hardware stom...

22/05/2026

SGL Carbon commissions photovoltaic system and lays the foundation for a new nitrogen plant at its Meitingen site

At its Meitingen site, SGL Carbon has implemented two key projects to further de...

22/05/2026

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late Rhoda Roberts AO

Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...

22/05/2026

Polsat Reclaims Second Place and ByteDance Enters Top 10 as Polish Viewing Moves Beyond the Living Room in April

Latest data reveals steady distributor rankings, a seasonal shift toward digital...

22/05/2026

FCC Votes to Update Disaster Information Reporting System

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Amagi delivers 30 per cent revenue growth in FY26 Adjuste...

Amagi Media Labs Limited (NSE: AMAGI, BSE: 544679), a cloud-native SaaS platform providing AI-enabled solutions to global media and entertainment companies, tod...

22/05/2026

Annima Post Relies on Cintel to Revive Classic Mexican Films

An nima Post Relies on Cintel to Revive Classic Mexican Films Brie Clayton May 22, 2026 0 Comments Film scanner and DaVinci Resolve Studio help manage...

22/05/2026

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures

Boris FX Sapphire Adds Optical Beauty and Hypnotic Textures Jessie Electa Petrov May 22, 2026 0 Comments The 2026.5 release introduces advanced defocu...

22/05/2026

Deployment Preserves Trusted Workflows While Enabling a P...

Deployment Preserves Trusted Workflows While Enabling a Path to UHD and SMPTE ST 2110 Leading Argentina-based sports media company Torneos y Competencias S.A....

22/05/2026

Study: AI Labeling Does Not Hurt Video Ad Performance

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

NAB Show Makes 200+ Sessions Available on Demand

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Torneos Upgrades Multichannel Playout with Imagine's Versio

Share Copy link Facebook X Linkedin Bluesky Email...

22/05/2026

Ex-Husband, Current Husband, One Wild Rescue: Korean Action Comedy Husbands in Action' Premieres June 19

Back to All News Ex-Husband, Current Husband, One Wild Rescue: Korean Action Co...

22/05/2026

Beta Da Silva hosts live performances from 20 new Irish artists in Sessions from Oblivion on 2FM's New Music Show

Catch the latest in Irish music live from venues such as Whelan's, R is n Du...

21/05/2026

CBS Sports Expands WNBA Tip-Off Show To Cover Half of 20-Game, Regular-Season Package

Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...

21/05/2026

SVG Students To Watch: Christina Zelin, Rowan University

Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies In the li...

21/05/2026

Media Links Announces Channel Partnership with Clearcast Asia Ahead of BroadcastAsia 2026

Media Links has announced a channel partnership with Clearcast Asia, a broadcast...

21/05/2026

SiriusXM and NASCAR Announce Multi-Year Broadcasting Agreement Renewal

SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...

21/05/2026

Audio-Technica Hosts High-Density Wireless Microphone Demo at Technica House in New York City

Audio-Technica held a demonstration event at its Technica House location in New ...

21/05/2026

RTL Deutschland Selects Ateme Frame-Rate Conversion Technology for Live Event Workflows

Ateme has announced that RTL Deutschland has selected Ateme's software-based...

21/05/2026

BCC Live Deploys LiveU LU900Q for Record-Breaking IRONMAN Texas Broadcast

LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...

21/05/2026

Mark Aitken to Receive 2026 ATSC Mark Richer Industry Leadership Medal

ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...

21/05/2026

BBright Outlines MXL Integration Strategy for Software-Defined Broadcast Workflows

BBright has published a technical analysis of the Media eXchange Layer (MXL), de...