Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

Most recent headlines

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

10/12/2025

2026 Sundance Film Festival Unveils 97 Projects Selected for the Feature Film and Episodic Program

Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy C...

10/12/2025

You're in Control: Spotify Lets You Steer the Algorithm

For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...

10/12/2025

L3Harris to Produce Additional Solid Rocket Motors for Precision-Guided Artillery System

L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive ...

10/12/2025

US Space Force Expands Offensive Space Programs Through L3Harris Foreign Sales

L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...

10/12/2025

Football Shifts TV Viewing Towards Ad Supported, Nielsen's Q3 2025 Ad Supported Gauge Finds

During this interval, streaming comprised the majority of ad supported TV (46.4%...

10/12/2025

Bitcentral Names Venture Capital Exec Rick Arnold to Board

NEWPORT BEACH, Calif. Bitcentral, a provider of production, asset management, playout and streaming workflow solutions, has named technology veteran Rick Arnold...

10/12/2025

TV Tech Announces Winners of 2025 Best in Market Awards for M&E Tech

TV Tech is delighted to reveal the winners of the 2025 Media & Entertainment: Best in Market Awards....

10/12/2025

AIMS, VSF, AMWA, EBU To Hold Inaugural IPMX Testing, Certification Event

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broad...

10/12/2025

DirecTV Launches Peacock Games

In a notable example of how pay TV operators are integrating streaming services into their lineup and using those services to retain or attract subscribers, Dir...

10/12/2025

Chaos Brings Real-Time Rendering to Maya and Houdini

Today, Chaos builds instant feedback into the viewport, connecting Maya and Houdini to Chaos Vantage's real-time path tracer. Artists can now assess 3D asse...

10/12/2025

Smeup doubles capacity with Cubbit under a new agreement...

Smeup, a key partner for companies engaged in digital transformation, today announced the expansion of its adoption of Cubbit, the first geo-distributed cloud s...

10/12/2025

Mediagenix Strengthens Its Security Posture with ISO 2700...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced two significant milestones...

10/12/2025

HDR10+ Technologies Unveils HDR10+ ADVANCED Dynamic Metadata Technology

BEAVERTON, Ore. HDR10+ Technologies, LLC has announced that they will soon begin the licensing and certification of devices, content, and services that support ...

10/12/2025

SMPTE, EBU, ETC Publish Report on AI's Impact on the Media

SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact o...

10/12/2025

Clear-Com Appoints Kris Koch as New Director of Sales - N...

Clear-Com is pleased to announce the appointment of Kris Koch as Director of Sales - North & South America. In this expanded leadership role, Kris will oversee...

10/12/2025

Mavis Camera Launches Film Kit Unlocking LUT Workflows an...

Mavis today announced the latest version of Mavis Camera (v7.4), a major update to its professional iOS camera app, headlined by the launch of Film Kit - an opt...

10/12/2025

Creamsource Taps Industry Heavyweight Markus Zeiler as Gr...

Creamsource, renowned for its Vortex series of cinematic lighting, is laying the groundwork for its next phase of growth with the addition of Markus Zeiler as G...

10/12/2025

Digital Alert Systems Introduces DAS3-DC-PS DASDEC-III DC...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced that the DAS3-DC-PS, a new DC power supply opt...

10/12/2025

Riedel and Racing Electronics Announce Strategic Partners...

Riedel Communications today announced it has formed a strategic partnership with Racing Electronics, a premier provider of motorsport communication equipment in...

10/12/2025

GALSNGEAR Announces 2026 Leadership Retreats on East and...

#GALSNGEAR is launching two signature leadership retreats in early 2026, designed to equip women in media, entertainment, and technology with the tools to lead...

10/12/2025

CVP Launches Global Price Guarantee for Seamless Internat...

Providing worldwide customers with total confidence through transparent, all-inclusive pricing CVP, one of Europe's leading suppliers of professional video...

10/12/2025

Securing the Future of Broadcast TV in the U.S.

With the Federal Communications Commission working on new rules for the deployment of NextGen TV, next year promises to be an important one for both the future ...

10/12/2025

Former Charter CEO Tom Rutledge to Receive Cable Centers Bresnan Award

DENVER Tom Rutledge, director emeritus and former president and CEO of Charter Communications, will be honored with the 2026 Bresnan Ethics in Business Award by...

10/12/2025

Cadent Acquires YouTube Measurement Firm VuePlanner

NEW YORK Novocap's Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a deal that will help Cadent expand...

10/12/2025

Avoid Playlist Conflicts: Scheduling Back-to-Back Special Playlists

In preparation for the madness of March, here are some important reminders for scheduling back-to-back Special Playlists. The first Special Playlist MUST end b...

10/12/2025

VEON's Rising Capital Markets Profile Strengthened by Inclusion in Key Global Indices

10 Dec 2025 VEON's Rising Capital Markets Profile Strengthened by Inclusion...

10/12/2025

VEON Recognized for JazzCash, Kyivstar and Jazz at the World Communication Awards 2025

10 Dec 2025 VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...

10/12/2025

Tribeca Films to Release the Independent Documentary Film Beam Me Up, Sulu by Timour Gregory and Sasha Schneider

December 10th, 2025 TRIBECA FILMS TO RELEASE THE INDEPENDENT DOCUMENTARY FILM...

10/12/2025

Sky extends partnership with the Ladies European Tour for a landmark 30th year

Wednesday 10 December 2025 Sky extends partnership with the Ladies European Tour for a landmark 30th year Sky and the Ladies European Tour (LET) have announce...

10/12/2025

Walk-on if you love the darts: James Maddison, Luke Littler and Big John star as Club 180 opens before 2026 PDC World Darts Championship

Wednesday 10 December 2025 Walk-on if you love the darts: James Maddison, Luke ...

10/12/2025

Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF connector for gapless DC to 150 GHz coverage

Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...

10/12/2025

2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead Can This Love Be Translated?', Premiering January 16

Back to All News 2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead C...

10/12/2025

'Berlin and the Lady with an Ermine' Arrives to Netflix on May 15

Back to All News Berlin and the Lady with an Ermine Arrives to Netflix on May 15 Entertainment 10 December 2025 GlobalSpain Link copied to clipboard THE N...

10/12/2025

From stand-up to Foxtrot: Comedian Michael Fry revealed as fourth contestant for Dancing with the Stars 2026

It's out of the frying pan and into the sequins for comedian and actor Micha...

10/12/2025

Documentary film on the extraordinary life of Patrick Lydon, pioneer of social inclusion and disability, to premiere on RT

Born That Way airs Thursday 18 December on RT One and RT Player Born That ...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...