Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

Most recent headlines

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...

09/12/2025

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies' Bold Leap to Division I and How Video Plays a Key Role

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...

09/12/2025

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff Tuesday, Decemb...

09/12/2025

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast Operation Built for the Big Time

University of St. Thomas Ushers in Division I Era With New Arena and a Broadcast...

09/12/2025

Spotify Expands Music Videos in Beta to Premium Users in the US and Canada

For decades, music videos have done more than just accompany a song; they've shaped style, started conversations, and helped us fall in love with our favori...

09/12/2025

Leading the Charge: L3Harris' Advanced EW Technologies for Superior Battlefield Advantage

For decades, customers have turned to L3Harris capabilities in electronic warfar...

09/12/2025

L3Harris Propulsion Solutions: Securing the High Ground in Space

L3Harris propulsion systems enable agile maneuvering and resilience for U.S. spacecraft, supporting national security and mission success in the evolving space ...

09/12/2025

L3Harris Successfully Completes Critical Design Review of Key Components for Japan's New Geostationary Meteorological Satellite

L3Harris Technologies' imaging and sounding instruments will play a critical...

09/12/2025

James Shears Joins ThinkAnalytics as Senior VP, Advertising

LOS ANGELES James Shears has joined ThinkAnalytics as senior vice president, advertising, tasked with leading global strategy and commercial expansion of the co...

09/12/2025

Kathleen Kirby, Heidi Raphael Join Media Institute Board

VIENNA, Va. The Media Institute, a nonprofit, nonpartisan organization specializing in communications policy and the First Amendment, has named Kathleen Kirby o...

09/12/2025

Hollywood's Ecosystem for Combating Piracy

Throughout its century-plus existence, the motion picture industry has had to fight battles on multiple fronts to protect its content from piracy. From protecti...

09/12/2025

Football Shifts TV Viewing Towards Ad Supported Services

NEW YORK Fueled by football season, ad supported TV viewing in Q3 peaked in September, representing 74.7% of overall TV viewership in that month, per Nielsen...

09/12/2025

Digital Alert Systems Now Offers DC Power Option for DASDEC-III

LYNDONVILLE, N.Y. Digital Alert Systems has introduced the DAS3-DC-PS, a new DC power supply option for its DASDEC-III emergency alert system. Designed to meet ...

09/12/2025

Macky Beheshti Joins Advanced Systems Group as Director o...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the appointment of Macky Beheshti as Dir...

09/12/2025

Device Solutions Inc and Triveni Digital Secure Patent fo...

Triveni Digital and Device Solutions Inc today announced that the United States Patent and Trademark Office granted them a new patent for their novel ATSC 3.0 r...

09/12/2025

ThinkAnalytics appoints James Shears as SVP of Advertisin...

ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming, today announced the appointment of James Shears as Senior Vice President of...

09/12/2025

Dot Group Partners with SingleStore to Deliver Real-Time...

European data management specialists appointed as SingleStore champion partner, bringing unified real-time transaction, vector and analytics capabilities to org...

09/12/2025

Broadcast Solutions creates new business to lead on workf...

Broadcast Solutions, the leading systems integration group, has launched a new business, aimed at providing consultancy and design services across the media ind...

09/12/2025

FCC Delays Implementation of Foreign Sponsorship Rules

WASHINGTON The Federal Communications Commission's Media Bureau has once again delayed implementation of sponsorship identification requirements for foreign...

09/12/2025

#GALSNGEAR Announces 2026 Leadership Retreats

WASHINGTON #GALSNGEAR has announced two major leadership retreats in early 2026 that the group said are designed to equip women in media, entertainment, and tec...

09/12/2025

Cox Media Group, Verizon Trade Barbs Over Possible Blackout

WASHINGTON With a Dec. 15 deadline looming for a new retransmission consent and carriage deal between Cox and Verizon, the two parties have started trading barb...

09/12/2025

Samba TV Secures New Funding of up to $60 Million

SAN FRANCISCO Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an init...

09/12/2025

Survey: 75% of Cord-Cutters Ditched a Streaming Subscription in 2025

Many cord-cutters looking to reduce their monthly cable or satellite bills are also cutting back on streaming costs, according to new research from All About Co...

09/12/2025

Shure Takes Center Stage at CMAs, Latin Grammys

LAS VEGAS and NASHVILLE, Tenn. Shure technology played a critical role during the broadcast productions of the 59th Annual CMA Awards at the Bridgestone Arena i...

09/12/2025

Nixer to address AV market demands for speed visibility a...

Unveiling of new CV1, web-browser workflows and Milan roadmap for mission-critical AV environments Nixer Pro Audio will return to Integrated Systems Europe (IS...

09/12/2025

How to Prepare for Daylight Saving Time in WO Automation for Radio

Spring Forward Are you ready to spring forward? The following steps will automate your transition from Standard Time to Daylight Saving Time. Ensure all WO Aut...

09/12/2025

Judy Murray calls for PE to be a priority for all schools in Scotland to support girls develop leadership skills and engage in sports

Tuesday 9 December 2025 Judy Murray calls for PE to be a priority for all schoo...

09/12/2025

Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at CES 2026

Kyocera and Rohde & Schwarz demonstrate OTA characterization of mmWave PAAM at C...

09/12/2025

Riedel and Racing Electronics Announce Strategic Partnership to Revolutionize U.S. Motorsport Communications

Wuppertal December 9, 2025 Riedel and Racing Electronics Announce Strategic Pa...

09/12/2025

Verified: LinkedIn crosses 100M member milestone

Verified: LinkedIn crosses 100M member milestone From LinkedIn Published on Dec 9, 2025 Categories: Company News, Featured News LinkedIn Corporate Communi...

09/12/2025

Highlights of the Year 2025

Another year, another 12 months of amazing adventures. We are pleased to bring you our Highlights of the Year 2025. We've worked hard and played hard this...

09/12/2025

Redefining Remote Production Through Cloud-Connected Workflows

Original article published in TV Tech: https://www.tvtechnology.com/equipment/bmg-redefines-remote-production-through-cloud-connected-workflows When I started ...

09/12/2025

N-Series wireless mic system now available in the United States

DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...

09/12/2025

Building Confidence in Retail Media: A Q&A with WPP Media's Jason Wescott

Jason, before we get into the detail, what first got you involved in retail media standards? And how did you come to chair IAB Europe's Retail and Commerce ...

09/12/2025

She can dance, she can jive: Rose of Tralee Katelyn Cummins revealed as third contestant for Dancing with the Stars 2026

Current Rose of Tralee Katelyn Cummins has been revealed as the third contestant...

09/12/2025

December 08, 2025

An easier approach to recreate the powerful nerve-blocking molecule found in shellfish A Scripps Research-led study resolves the challenge of synthesizing saxit...

08/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 1

SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff Monday, December 8, 2025 - 6:56 am Print This Story | Subscribe Story Highlights The 2025...

08/12/2025

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Dreamed Sports Into a New World

2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...

08/12/2025

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 2110, MXL, AR/XR, and More

SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...

08/12/2025

#GALSNGEAR Announces East, West Leadership Retreats for 2026

#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer Monday, December 8, 2025 - 9:10 am Print This Story | Subscribe Story High...

08/12/2025

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video Heavyweight

MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...

08/12/2025

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production Applications

Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...

08/12/2025

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-Gen Distribution for Live Sports

SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...

08/12/2025

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances the Altcast Art Form Again

Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...