Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

01/10/2026

New California Law Offers Tax Credits For Hiring Local Journalists

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

State Broadcasters Want the FCC to Ease Into Software-Based EAS

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Scripps Calls Dish's Removal of WTVQ a Clear Violation' of Recent Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Viz Libero Teams brings 3D analysis to Richmond AFL coach...

The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement Vizrt, the AI platform for visual...

01/10/2026

Mesh Broadcast Services Fits Big-Truck Audio Power into C...

When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...

01/10/2026

Emergent Appoints Tom Shelburne as Head of Business Devel...

Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...

01/10/2026

Mediaproxy brings AI driven monitoring and browser based...

Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...

01/10/2026

Clear-Com Arcadia Central Station Brings Professional Pr...

Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...

01/10/2026

Telefonica equips new TSAmediaHUB monitoring room with Al...

Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...

01/10/2026

FCC Unleashes Spectrum Abundance for New Uses

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Poll: Alabamans Favor PBS Support, but Many Question Its Political Leanings

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

California Governor Signs Community NEWS Act

Share Copy link Facebook X Linkedin Bluesky Email...

01/10/2026

Green Hippo Estuary Series MC1 and MC2 Media Controllers...

Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...

01/10/2026

DigiBox announces partnership with FOR-A for UK and Europ...

DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...

01/10/2026

Screen Australia-funded documentaries bring Australian experiences and new perspectives to the screen

Screen Australia-funded documentaries bring Australian experiences and new persp...

01/10/2026

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control

Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control Brie Clayton September 30, 2026 0 Comments Latest release also introduces P...

01/10/2026

Ghosts of the Gold Rush Shot with PYXIS 6K

Ghosts of the Gold Rush Shot with PYXIS 6K Brie Clayton September 30, 2026 0 Comments Blackmagic Design cameras expertly capture documentary while del...

01/10/2026

RE:Vision Effects - RSMB V7 is here!

RE:Vision Effects - RSMB V7 is here! Lori Freitag September 30, 2026 0 Comments ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...

01/10/2026

VideoGen raises $3.3M seed as its AI video platform passes 5 million users

VideoGen raises $3.3M seed as its AI video platform passes 5 million users Brie Clayton September 30, 2026 0 Comments VideoGen co-founders Anton Koeni...

01/10/2026

Fullsteam Brewery Opens Its Durham Forever Home at American Tobacco Campus

New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub Fullsteam Brewery and CBC Real Estate celebrate th...

01/10/2026

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Film, TV, and Beyond

Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...

01/10/2026

RT Supporting the Arts is supporting 32 cultural events nationwide this October

RT is proud to continue its commitment to supporting and celebrating the arts across Ireland this October, highlighting a vibrant programme of theatre, music, ...

01/10/2026

Productive, Durable, Fungible: How NVIDIA AI Factories Maximize Return on Investment

AI factories are built by the megawatt, even by the gigawatt. Each megawatt fact...

01/10/2026

Fall Into 25 New Games on GeForce NOW This October

Spooky season is streaming in. Alongside falling leaves, pumpkin spice and everything nice, 25 new games are joining GeForce NOW throughout October, including s...

30/09/2026

SVG Students To Watch: Jacquelynn Dupree, Clark Atlanta University

Drawn to the many moving pieces of a live broadcast, this Los Angeles native is building a path in production management and technical operations...

30/09/2026

NHL on TNT Opens New Season in 1080p HDR With Stanley Cup Final on the Horizon

TNT Sports goes big for its season opener in Philadelphia, and REMI workflows at Techwood will again anchor much of regular-season production...

30/09/2026

Katlyn Alexander Named CEO of Qvest North America

Qvest has appointed Katlyn Alexander as CEO of Qvest in North America, effective August 16, 2026. Alexander, who previously served as COO of Qvest US, succeeds ...

30/09/2026

AAPB Wraps 2026 Season with Record Viewership and Expanded Broadcast Footprint

The American Association of Professional Baseball (AAPB) has wrapped its 2026 season, with leaguewide attendance surpassing 1.4 million for the fifth consecutiv...

30/09/2026

Veritone Partners with ATP Media to License Tennis Archive in North America

Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP's ...

30/09/2026

Netflix To Stream WWE Exclusively in Japan Beginning October 1

Netflix has announced it will become the exclusive home for WWE programming in Japan beginning October 1, 2026. The lineup includes Raw, SmackDown, NXT, Premium...

30/09/2026

SES and Sky Extend Satellite Capacity Agreement for UK and Ireland

SES and Sky have announced a new multi-year agreement for direct-to-home satellite services across the United Kingdom and Republic of Ireland, running into the ...

30/09/2026

Big Blue Marble Adds Live Multiview Channels to Cloud Video Kit via AWS Elemental Dynamic Multiview

Big Blue Marble has announced the addition of live multiview channels to its Clo...

30/09/2026

NHRA Announces Multi-Year Media Rights Deals With FOX Sports, The CW, and FloSports

The NHRA has announced multi-year media rights agreements with FOX Sports, The C...

30/09/2026

FOX 5 Atlanta to Broadcast Nashville Predators Games in 2026-27 Season

FOX 5 Atlanta (WAGA-TV) will carry Nashville Predators games during the 2026-27 season as part of Scripps Sports' regional broadcast network for the team. G...

30/09/2026

SVG Sit-Down: Brahma AIs Patrio Cummins on the Possibilities of AI (and the Misconceptions)

AI was a big buzz on the IBC show floor but there weren't a ton of companies...

30/09/2026

PGA TOUR Names Ryan Holcomb Senior Vice President and Head of Original Content

The PGA TOUR has announced the appointment ofRyan Holcomb as Senior Vice President and Head of Original Content, according to The Hollywood Reporter. Holcomb wi...

30/09/2026

ESPN Drops the Puck on Enhanced Audio for the New NHL Season

The sound will be more immersive, with improved design and more mikes on the ice and the players The National Hockey League's season opener on Tuesday nigh...

30/09/2026

TNT Sports' Chris Brown, Lee Mabry on Beginning 2026-27 NHL Season With an Onsite Effort in Philly

TNT Sports is dropping the puck on the 2026-27 NHL season in a big way in Philad...

30/09/2026

International Swimming League Names Gravity Media as Production Partner

The International Swimming League ( ISL ) today announced the appointment of Gravity Media, global leader in live production and content and media services and ...

30/09/2026

Give Me the Backstory: Get to Know Amir Bar-Lev, the Director of The Last First: Winter K2

By Ramona Flume One of the most exciting things about the Sundance Film Festiva...

30/09/2026

Sync Audio release MegaMorph

Add an envelope generator to any plug-in Sync Audio's latest creation is a handy utility plug-in that can be used to combine and modulate other effects ...

30/09/2026

Strymon launch the La Brea

All-analogue tape-style drive joins Series A Strymon's reputation was built on their digital knowhow, so many were surprised (and intrigued) when they a...

30/09/2026

Sonuscore The Pulse: Synth Wave & Epic Atmospheres

Two new expansion packs released Sonuscore have just introduced two new expansion packs for The Pulse, its production engine instrument for modern cinematic...

30/09/2026

Clear-Com's Arcadia Central Station Brings Professional Production Communications to...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...