WarnerMedia Kids & Family to Debut Cartoonito, New Preschool Programming Block Based on Humancentric Learning to Launch this Fall on Cartoon Network and HBO Max Cartoon Network
HBO Max
WarnerMedia
WarnerMedia Kids & Family released today plans to launch Cartoonito, a new preschool programming block built to support each child's unique potential, set to debut on Cartoon Network and HBO Max this fall. In addition to today's greenlight of Bugs Bunny Builders (WT), it was announced today that titles including Mush-Mush & the Mushables and Thomas & Friends: All Engines Go are among 20 new series that will be available at launch. WarnerMedia has pledged to grow this offering to nearly 50 new shows within its first two years. In addition to originals, Cartoonito will deliver thousands of hours of content from WarnerMedia's legacy library and global acquisitions.
WarnerMedia Kids & Family to Debut
New Preschool Programming Block Based on Humancentric Learning to Launch this Fall on Cartoon Network and HBO Max
Bugs Bunny Builders Series Greenlit, Plus a Burgeoning Slate of Originals in Development to Reach 50 Original Titles Within Two Years
Mush-Mush & the Mushables, Thomas & Friends: All Engines Go Among 20 Titles Available at Launch
Proprietary Preschool Educational Framework Lays Foundation for Fun, Playful Stories that Celebrate Every Child's Uniqueness
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Feb. 17, 2021 - Burbank, CA - WarnerMedia Kids & Family released today plans to launch Cartoonito, a new preschool programming block built to support each child's unique potential, set to debut on Cartoon Network and HBO Max this fall. In addition to today's greenlight of Bugs Bunny Builders (WT), it was announced today that titles including Mush-Mush & the Mushables and Thomas & Friends: All Engines Go are among 20 new series that will be available at launch. WarnerMedia has pledged to grow this offering to nearly 50 new shows within its first two years. In addition to originals, Cartoonito will deliver thousands of hours of content from WarnerMedia's legacy library and global acquisitions.
Cartoonito is our biggest commitment to preschool programming in 100 years. Our educational philosophy coupled with the incredible caliber of innovative, educational content that will comprise this offering is second to none, said Tom Ascheim, President of Warner Bros. Global Kids, Young Adults and Classics. Reimagining some of our legendary franchises with preschool-appropriate spinoffs like Batwheels, Bugs Bunny Builders and Tom and Jerry Junior will keep new generations laughing and learning for years to come.
All Cartoonito preschool content will align with Cartoon Network's newly announced tagline, Redraw Your World, which aims to empower kids to feel comfortable with who they are, embrace their uniqueness and believe anything is possible.
Based on the proprietary preschool educational framework of Humancentric Learning, Cartoonito aims to support every child's humanness by celebrating their unique selves and encouraging them to interact with others with empathy, respect, and fairness. This modern educational framework is inspired by Positive Psychology and 21st Century Learning, championing curiosity and independence and intertwines learning with play. In partnership with Educational Psychologist Dr. Laura Brown, Humancentric Learning was developed around the principles of identifying and developing one's strengths, as well as feeling empathy for others so that every child can be the best version of themselves. Building on the learning's four pillar strengths: Curiosity, Courage, Humanity and Creativity, Cartoonito's diverse storytelling aims to be authentic, relevant and relatable.
Cartoonito is designed to be a thoroughly modern preschool brand, both by leaning into our iconic content and by inviting fresh new voices in. We'll make high-quality, authentic stories that kids and parents can enjoy together, said Amy Friedman, Head of Kids & Family Programming, Warner Bros. Grounding everything we do in Humancentric Learning will ensure that kids embrace and celebrate their differences and everyone else's.
HBO Max continues its content partnership with Sesame Workshop - the nonprofit behind Sesame Street and more than five decades of award-winning children's programming - today announcing a new animated preschool comedy series Bea's Block. This joins an already abundant portfolio of Sesame Workshop series on the platform, including its flagship show Sesame Street and spinoffs The Not-Too-Late Show with Elmo and forthcoming CGI-animated Mecha Builders, as well as Esme & Roy.
New series greenlights for Cartoonito:
Bea's Block - Debuting on HBO Max, Sesame Workshop's newest animated preschool comedy series draws on the ubiquity of block toys to bring the vibrant, diverse neighborhood of Blocktown to life. The show centers on bold and curious 5-year-old Bea as she and her friends spread kindness and build empathy through playful adventures in their community.
Bugs Bunny Builders (working title) - Produced by Warner Bros. Animation and built on the solid comedic foundation of the iconic Looney Tunes, Bugs Bunny Builders brings the wackiness, humor and slapstick we've grown to love to a new preschool audience. At ACME Construction Company Bugs Bunny and Lola Bunny manage a crew of builders that, quite frankly, should not be anywhere near a construction site. However, by working together as a team, Daffy Duck, Porky Pig, Tweety and others use their tools and wild vehicles to pull off some of the looniest construction jobs ever.
New projects in development for Cartoonito:
Jessicas Big Little World (working title) - From Cartoon Network Studios, this spinoff of the Emmy-, GLAAD- and NAACP Image Award-nominate
