CROSSPOINT/CROSSMEDIA (part of ES MEDIA Group), in partnership with AMPLIFY, has been selected to deliver the automatic metadata service for RTVE's historical audiovisual archive. The Spanish public broadcaster has entrusted this mission-critical task to the technology integrator, which will ensure seamless integration into RTVE's existing archival workflows.
With the growing use of archive-based content in programs like Cachitos de Hierro y Cromo, Viaje al Centro de la Tele, and Conexi n Vintage, and the rise of video-on-demand platforms like RTVE Play, RTVE has prioritized automated metadata processing since 2020. This approach not only improves access and discoverability but also maximizes the value and usability of the broadcaster's rich content library.
Following the completion of the previous service contract, RTVE launched a new tender with enhanced requirements. The broadcaster aims to catalog over 198,000 hours of heritage-rich content from regional centers and cinema archives a vital resource for content production.
The awarded service will automate the analysis of 20,000 hours per year: 18,000 hours of Spanish audio, 5,000 hours of video, and 5,000 hours of multilingual audio. AMPLIFY's AI-based platform, SEIRI, will be deployed to streamline the entire process, enabling rapid search, review, and reuse of archival content.
A high-demand, AI-driven Project
Set to launch on October 1 after final deployment in September, the service includes comprehensive audio processing capabilities. In addition to speech-to-text transcription, CROSSPOINT/CROSSMEDIA and AMPLIFY tools will handle punctuation and capitalization, named entity recognition (NER), keyword extraction aligned with RTVE standards, automatic content classification by format (e.g. documentary, interview, news), summary generation, gender identification, and voice-based identity recognition of public figures. Semantic segmentation will automatically timecode and divide content by story and speaker, especially in news and magazine programs.
From a visual perspective, the system identifies people onscreen, recognizes public figures, detects alphanumeric characters (OCR), identifies logos and brands, detects objects, classifies scenes, and generates image descriptions. Particularly critical is the system's ability to identify and timestamp key editorial segments in RTVE's news content including intros, headlines, sports blocks, weather segments, live signals, reporter standups, and end credits.
Multilingual analysis covers transcription and translation of content in Catalan, Galician, Basque, Valencian, and Balearic languages into Spanish. The system will also undergo proof-of-concept trials for advanced use cases such as applause detection, hate speech detection, image-based search, and music recognition.
CROSSPOINT/CROSSMEDIA will train RTVE's internal teams to independently operate the platform, supported by a help desk available 12 hours per day and a maximum response time of 48 hours.
CROSSPOINT/CROSSMEDIA and AMPLIFY: A strategic alliance with global reach
The RTVE project is the first step in a broader strategic agreement between CROSSPOINT/CROSSMEDIA and AMPLIFY. The partnership aims to deploy automatic metadata extraction and summary generation tools across broadcast and OTT ecosystems in all markets where both companies operate.
At the heart of the project is SEIRI, a digital archivist capable of analyzing audiovisual content and extracting highly structured data. With an intuitive interface, natural language queries, and seamless integration into archival databases and editing tools, SEIRI enables efficient metadata workflows for media professionals.
Another key technology from AMPLIFY is GeNews, a generative AI tool that creates video news pieces including scripts, footage selection, voiceover, and basic editing based on form inputs. Fully compatible with archival databases, it enhances new content creation with historical footage and metadata.
V ctor Garc a, Managing Director of CROSSPOINT, commented:
We are thrilled to have signed a framework collaboration agreement with AMPLIFY a company led by top-tier professionals we've known for decades. They've brought their deep expertise into developing highly advanced tools, enabling the execution of complex projects such as the automatic metadata enrichment of the RTVE Archive.
We look forward to continuing this partnership and expanding into new markets, supported by our global presence as part of ES Media Group. In this context, Memnon also part of the group plays a strategic role in large-scale archive digitization and the implementation of AI-driven solutions.
Aaron L pez, CEO and Founder of AMPLIFY, added:
"Partnering with a trusted, high-caliber integrator like CROSSPOINT/CROSSMEDIA enables us to deliver on our most ambitious goals. This collaboration with RTVE is a major milestone and just the beginning of our shared roadmap to serve public and private media organizations with cutting-edge AI solutions."
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CROSSPOINT/CROSSMEDIA (part of ES MEDIA Group), in partnership with AMPLIFY, has been selected to deliver the automatic metadata service for RTVE's historical audiovisual archive. The Spanish public broadcaster has entrusted this mission-critical task to the technology integrator, which will ensure seamless integration into RTVE's existing archival workflows. 
