Cloud-Based SaaS Technology Leader Celebrates a Decade of Building a Comprehensive Suite of Cloud Solutions, From Playout to Monetization, to Transform Broadcast OperationsAmagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, announced that it will be celebrating 10 years of pioneering and shaping cloud adoption in the broadcast and streaming industry at the 2023 NAB Show in Las Vegas, April 16-19. Combining a decade of experience in driving technology transformation in Media & Entertainment, Amagi will demonstrate an array of best-in-class, safe, reliable, and sustainable solutions for the TV and OTT ecosystem.
Amagi Selected for Strategic Partnerships as Industry Accelerates Move to the Cloud
Amagi has announced strategic partnerships with Encompass Digital Media and Imagine Communications that are designed to facilitate cloud transformation and value realization for customers.
Amagi's strategic partnership with Imagine Communications, a global leader in advertising and media software and solutions, provides significant benefits to TV networks and broadcasters, including a better-managed path for cloud migration, hybrid operations and orchestration, improved monetization through advertising, and extensive reach into free ad-supported streaming TV (FAST) and CTV platforms.
Amagi's partnership with global media services company Encompass Digital Media combines the strengths of both companies Encompass Digital Media s expertise in managed broadcast services and Amagi s leadership in cloud-native playout and content monetization to provide customers with the ability to upgrade legacy workflows and scale faster through cloud-based solutions.
Sessions on FAST Opportunities and Enterprise Transformation
Srinivasan KA, co-founder and chief revenue officer of Amagi, will join Meredith McGinn, NBCUniversal Local's executive vice president of Diginets & Original Production, for a special Streaming Summit session on Monday, April 17 at 1:30 p.m. in West Hall Meeting Rooms W223-W225. In How Traditional Broadcast Networks Can Become Major Players with FAST Services, Srinivasan and McGinn will explore the potential for large traditional broadcast networks to become major players in FAST, the business motivations for launching FAST channels, and the mindset change required for broadcast networks to adapt to the FAST world.
During the NAB Show conference, Srinivasan will speak on a panel concerning the trends that have evolved and proliferated the use of FAST. In Monetizing Content Through FAST, hosted Monday, April 17 at 10 a.m. in the West Hall Meeting Rooms W213-W215, Srinivasan and other experts will discuss how traditional broadcast organizations can utilize FAST to maximize reach, create incremental revenue streams, and offer improved user experiences.
In a main stage session for the Devoncroft Executive Summit, Srividhya Srinivasan, co-founder and chief customer success officer at Amagi, will speak with four companies that have transformed their enterprises through Amagi's cloud services. Representatives from TelevisaUnivision, Sinclair Broadcast Group, Zee Entertainment Enterprises Limited, and Sky will share their stories in Transformation Part-2: Enterprise Transformation on Saturday, April 15 at 3:15 p.m.
Amagi Announces Playout Certification Program at 2023 NAB Show
Amagi's inaugural CLOUDPORT Practitioner course a new certification program offered through its flagship, broadcast-grade channel playout platform will be available free-of-charge on a first-come, first-served basis at NAB. Designed primarily for schedulers and operators, the course modules cover the fundamentals of broadcast and streaming TV workflows while exploring key features like media ingest, scheduling, playout and more.
Amagi has put together an incredible resource to make the process of building a channel more streamlined and efficient, said Matt Celement, MRC Media. Once the course is completed, you will have the in-depth knowledge required to lead your team to success utilizing Amagi CLOUDPORT.
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Image Caption: Matt Celement, MRC Media Headshot
Orchestrate and Manage Linear and On-Demand Delivery in Amagi NOW
Amagi's new unified self-service portal, Amagi NOW, delivers comprehensive, channel management, and monetization to help media companies increase operational efficiencies and optimize content performance for linear and video on demand (VOD) platforms. With competition in the streaming ecosystem growing even higher, the modular SaaS solution provides content owners and platforms with a vital advantage, improving time-to-market and achieving faster revenue realization by automating processes that increase operational efficiencies.
At NAB, Amagi will demonstrate how NOW helps content partners benefit from automated content workflows in one place, integrated scheduling and monetization, a hands-on approach with a consistent user experience, and pre-integration of platforms for linear and VOD delivery. Key highlights include:
Comprehensive workflow functionality reduces the complexity of creating and managing channels, orchestrating ingest to publishing within minutes.
Greater process automation allows content management, scheduling, distribution, and monetization to happen in a unified, intuitive and automated way.
Seamless playout simplifies content scheduling in playlists and seamlessly plays out to one or more channels with rich metadata and advanced EPG support.
Integration with Amagi THUNDERSTORM provides advanced analytics to improve revenue-boosting insights on performance, monetization, and viewership, thereby expanding device reach, avoiding ad blockers, and delivering better-quality viewer experiences with integrated server-side ad insertion.
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