World Cup 2022: How GameDay Creative Built Telemundo's Eye-Popping Graphics Package Customization and flexibility were key goals in the design By Jason Dachman, Chief Editor
Friday, January 27, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
Gameday Creative, a full-stack creative studio, has been developing on-air graphics packages for live coverage of sports, entertainment, esports, and other events for more than a decade. Though having worked on high-profile properties like Jeopardy!, Twitch Rivals' Streamer Bowl, NBC's Football Night in America, and MLB Network Showcase (debuting this spring), the studio made its biggest splash when it was enlisted to create Telemundo Deportes' graphics package for the FIFA World Cup Qatar 2022.
The graphic and insert package that Gameday Creative designed and developed for Telemundo's FIFA World Cup presentation exceeded our expectations, says Roberto Pardo, SVP, sports content, Telemundo Network. It was instantly identifiable, clean, colorful, and dynamic. They are great partners and delivered a best-in-class visual identity worthy of an event like the FIFA World Cup.
Celebration': The Axis on Which the Package Spins Gameday Creative had previously worked with Telemundo on its Rumbo Al Mundial (Road to the World Cup) graphics package, which was designed and executed in 2020 and debuted in 2021 leading up to the World Cup. It was Gameday's first major collaboration with the Telemundo broadcast and sales team, and the Spanish-language network opted to bring the studio back for the World Cup.
Gameday Creative Executive Producer Scott Flato and his team were looking to capture the spirit, scale, and prestige of the World Cup while remaining authentic to Telemundo's brand and audience. Studying the World Cup, they landed on a keyword to capture the energy of the tournament and the broadcast - Celebration - and proceed to create a package built on that idea.
When a team scores, says Flato, and legendary Telemundo sportscaster Andr s Cantor screams GOALLLLL' - let's face it, it's always better to hear that goal call on Telemundo vs. anywhere else - the whole stadium ignites, living rooms and bars explode with excitement, and people all over the world go nuts in celebration. We wanted our graphics to capture that energy.
The Creative Process: From Concept to Delivery Telemundo's initial conversations with Gameday started about 10 months before scheduled delivery of the insert package in October and the full-screen and TD elements in November. After getting the green light and a start date of May 2, Gameday and Telemundo agreed on a very detailed timeline, with the space to explore, try things, fail and succeed creatively, according to Flato. This also provided Telemundo with enough time to bring in the gigabytes of files Gameday would deliver and implement the content into the trucks and studios for a successful launch.
We are used to working on much tighter deadlines, he says. We often joked with one another throughout the production that this felt like one of the few projects we've had with a realistic timeline, given the amount of graphics we needed to deliver. It felt refreshing.
Flato's team began, as is the case with most projects, with a research phase. This involved understanding the personality and intention of the Telemundo broadcast and knowing the audience, as well as what was important to the Telemundo team and the viewer watching at home. GameDay's staff also studied graphics running on film, television, print, social media, live events, etc., to stay up to date on current trends and styles. We studied the World Cup itself, Flato explains, its identity, its history, what makes it stand out as a truly special event vs. other sports tournaments. We looked at Qatar, the host country, and learned about their culture and history, their style, and the different locations [where] the matches would be held. Even the stadiums had their own design and architecture, which added a ton of detail and inspiration.
After completing the research phase, Gameday Creative designed multiple creative directions, produced hundreds of style frames, explored techniques and technology, and narrowed in on a few graphics identities to be pitched to Telemundo. When Celebration was chosen as the design direction, the team undertook the massive task of bringing it to life through motion.For production and delivery, Gameday Creative deployed Maxon's Cinema 4D software and Redshift 3D render pipeline, compositing and templating in Adobe After Effects.
We needed to design our projects as design systems,' says Flato, to create a visual identity that can inform the creation of various and future elements as well as provide toolkits that can quickly and efficiently create new graphics that follow that identity.
The Insert Package: Massive Undertaking for a Massive Event Crating an entirely new insert-graphics package is a massive lift under any circumstances, let alone for one of the biggest events on the planet. Insert packages typically are extremely robust and technically challenging, and meeting the challenge was key for Gameday's Telemundo World Cup graphics package.
In addition, the insert system was to become Telemundo's standard insert look beyond the World Cup, which meant that Gameday had to create a system that is customizable to satisfy the World Cup needs yet flexible to service Telemundo moving forward. [Insert graphics] are some of the most-viewed and most-played graphics on a broadcast, notes Flato, so we wanted to make it a priority, which involved ensuring function and form. We created a system that used a visual separation of elements that we thought not only was a unique look versus other Insert looks but created the modul
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
World Cup 2022: How GameDay Creative Built Telemundo's Eye-Popping Graphics Package Customization and flexibility were key goals in the design By Jason Dachman, Chief Editor 
