
World Cup 2022: How GameDay Creative Built Telemundo's Eye-Popping Graphics Package Customization and flexibility were key goals in the design By Jason Dachman, Chief Editor
Friday, January 27, 2023 - 7:00 am
Print This Story | Subscribe
Story Highlights
Gameday Creative, a full-stack creative studio, has been developing on-air graphics packages for live coverage of sports, entertainment, esports, and other events for more than a decade. Though having worked on high-profile properties like Jeopardy!, Twitch Rivals' Streamer Bowl, NBC's Football Night in America, and MLB Network Showcase (debuting this spring), the studio made its biggest splash when it was enlisted to create Telemundo Deportes' graphics package for the FIFA World Cup Qatar 2022.
The graphic and insert package that Gameday Creative designed and developed for Telemundo's FIFA World Cup presentation exceeded our expectations, says Roberto Pardo, SVP, sports content, Telemundo Network. It was instantly identifiable, clean, colorful, and dynamic. They are great partners and delivered a best-in-class visual identity worthy of an event like the FIFA World Cup.
Celebration': The Axis on Which the Package Spins Gameday Creative had previously worked with Telemundo on its Rumbo Al Mundial (Road to the World Cup) graphics package, which was designed and executed in 2020 and debuted in 2021 leading up to the World Cup. It was Gameday's first major collaboration with the Telemundo broadcast and sales team, and the Spanish-language network opted to bring the studio back for the World Cup.
Gameday Creative Executive Producer Scott Flato and his team were looking to capture the spirit, scale, and prestige of the World Cup while remaining authentic to Telemundo's brand and audience. Studying the World Cup, they landed on a keyword to capture the energy of the tournament and the broadcast - Celebration - and proceed to create a package built on that idea.
When a team scores, says Flato, and legendary Telemundo sportscaster Andr s Cantor screams GOALLLLL' - let's face it, it's always better to hear that goal call on Telemundo vs. anywhere else - the whole stadium ignites, living rooms and bars explode with excitement, and people all over the world go nuts in celebration. We wanted our graphics to capture that energy.
The Creative Process: From Concept to Delivery Telemundo's initial conversations with Gameday started about 10 months before scheduled delivery of the insert package in October and the full-screen and TD elements in November. After getting the green light and a start date of May 2, Gameday and Telemundo agreed on a very detailed timeline, with the space to explore, try things, fail and succeed creatively, according to Flato. This also provided Telemundo with enough time to bring in the gigabytes of files Gameday would deliver and implement the content into the trucks and studios for a successful launch.
We are used to working on much tighter deadlines, he says. We often joked with one another throughout the production that this felt like one of the few projects we've had with a realistic timeline, given the amount of graphics we needed to deliver. It felt refreshing.
Flato's team began, as is the case with most projects, with a research phase. This involved understanding the personality and intention of the Telemundo broadcast and knowing the audience, as well as what was important to the Telemundo team and the viewer watching at home. GameDay's staff also studied graphics running on film, television, print, social media, live events, etc., to stay up to date on current trends and styles. We studied the World Cup itself, Flato explains, its identity, its history, what makes it stand out as a truly special event vs. other sports tournaments. We looked at Qatar, the host country, and learned about their culture and history, their style, and the different locations [where] the matches would be held. Even the stadiums had their own design and architecture, which added a ton of detail and inspiration.
After completing the research phase, Gameday Creative designed multiple creative directions, produced hundreds of style frames, explored techniques and technology, and narrowed in on a few graphics identities to be pitched to Telemundo. When Celebration was chosen as the design direction, the team undertook the massive task of bringing it to life through motion.For production and delivery, Gameday Creative deployed Maxon's Cinema 4D software and Redshift 3D render pipeline, compositing and templating in Adobe After Effects.
We needed to design our projects as design systems,' says Flato, to create a visual identity that can inform the creation of various and future elements as well as provide toolkits that can quickly and efficiently create new graphics that follow that identity.
The Insert Package: Massive Undertaking for a Massive Event Crating an entirely new insert-graphics package is a massive lift under any circumstances, let alone for one of the biggest events on the planet. Insert packages typically are extremely robust and technically challenging, and meeting the challenge was key for Gameday's Telemundo World Cup graphics package.
In addition, the insert system was to become Telemundo's standard insert look beyond the World Cup, which meant that Gameday had to create a system that is customizable to satisfy the World Cup needs yet flexible to service Telemundo moving forward. [Insert graphics] are some of the most-viewed and most-played graphics on a broadcast, notes Flato, so we wanted to make it a priority, which involved ensuring function and form. We created a system that used a visual separation of elements that we thought not only was a unique look versus other Insert looks but created the modul
More from Sports Video Group
20/04/2026
At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...
20/04/2026
At the 2026 NAB Show, Canon is doubling down on its commitment to live sports pr...
20/04/2026
Fujifilm is sharpening its focus on core broadcast production with a new wave of...
20/04/2026
This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...
20/04/2026
Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...
20/04/2026
Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...
20/04/2026
Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...
20/04/2026
Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...
20/04/2026
International Association of MediaTech (IAMT), formerly known as IABM, announced...
20/04/2026
Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software.
The deployment is...
20/04/2026
Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...
20/04/2026
EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...
20/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
20/04/2026
Skyline Communications announced the availability of its DataMiner xOps platform...
20/04/2026
Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...
20/04/2026
Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...
20/04/2026
Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...
20/04/2026
At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...
20/04/2026
At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...
19/04/2026
Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...
19/04/2026
Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...
19/04/2026
MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...
19/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...
19/04/2026
Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...
19/04/2026
Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...
19/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...