Take SMPTE's Content Provenance and Authenticity Survey Today!Survey's goal is to identify gaps in current standards, explore interoperability with emerging technologiesBy Ken Kerschbaumer, Editorial Director
Tuesday, September 23, 2025 - 2:45 pm
Print This Story | Subscribe
Story Highlights
SMPTE, the home of media professionals, technologists, and engineers, has launched a survey as part of its Content Provenance and Authenticity (CPA) in Media Study Group. The goal is to gather industry insights from individuals and organizations on how authenticity and provenance metadata are used, needed, and challenged in real-world media environments.
To take the survey click here.
Trust in media will play an important role in content distribution and supporting it through SMPTE infrastructure standards is a top priority, says SMPTE Standards Director and Chair of the CPA Study Group, Thomas Bause Mason. The survey is a crucial step in gathering valuable industry input to inform the ongoing work within SMPTE's Study Group on Content Provenance and Authenticity.
While the Material Exchange Format (MXF) is a key focus-given its widespread use in professional media and urgent need for a solution-the survey's scope is not limited to MXF. The Study Group is equally interested in understanding use cases, user stories, requirements, and challenges across other formats and workflows, including professional streaming infrastructure, post-production, and archiving. For this reason, the survey consists of two parts: a more general section and an MXF-specific one. Individuals may submit multiple surveys, sharing both personal and organizational perspectives. We will also ask for user stories during the survey. Please prepare yourself prior to taking the survey if you want to contribute user stories.
The survey's goal is to identify gaps in current standards, explore interoperability with emerging technologies such as C2PA, and inform future SMPTE work that supports secure, verifiable, and trustworthy media production. Survey participation will help shape the next generation of CPA standards and best practices across the media ecosystem. The Study Group will publish a report summarizing the survey responses. All responses will be treated anonymously in the report.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
23/09/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac & just:in l...
23/09/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac & just:in linux
More Details:Starting with version 5.5, both just:in mac and just:in linux solutions suppor...
23/09/2025
ToolsOnAir iconik Integration v.6.x for just:in mac & just:in linux
More Details:Driven by the desire for efficient automation, just:in mac and just:in linux e...
23/09/2025
ToolsOnAir XML Communication Protocol
More Details: This document is intended for third-party developers or system integrators who may wish to integrate with...
23/09/2025
ToolsOnAir Composition Builder Boilerplate
More Details: The Composition Builder application for macOS enables TV stations and Live Event broadcaster to effo...
23/09/2025
ToolsOnAr just:live Boilerplate
More Details: just:live is a Single Channel Live Production Playout solution for video and static or real-time graphics. It i...
23/09/2025
ToolsOnAr just:play Boilerplate
More Details: just:play is a Single Channel automated 24/7 Master Control playout solution with SD, HD and UHD format support...
23/09/2025
ToolsOnAr live:cut Boilerplate
More Details: live:cut is an option to just:in mac or just:in linux and enables multicamera production workflows for up to 16 ...
23/09/2025
ToolsOnAir just:in mac lite NDI Boilerplate
More Details: just:in mac lite NDI is a streamlined media capture solution designed specifically for macOS. It le...
23/09/2025
ToolsOnAir just:in mac lite Boilerplate
More Details: just:in mac lite is a streamlined media capture solution designed specifically for macOS. It lets you r...
23/09/2025
ToolsOnAir just:in mac Boilerplate
More Details: just:in mac is a macOS-based client-server multichannel capture solution to record SDI, HDMI, NDI , SRT, UDP...
23/09/2025
Growing File Support for MOV containers within Adobe Premiere Pro 25.x and Black...
23/09/2025
just:in mac version 2025.2.1 introduces an additional NDI mode
More Details:NDI channels now have an additional Timecode mode settings with the options NDI...
23/09/2025
Visit ToolsOnAir at NAB New York 2025
More Details:On October 22-23, join us at the Javits Center, Booth 358, for an exclusive preview of what's next from ...
23/09/2025
Life for people living on the front line of war, conflict and climate change is exposed in graphic and often courageous detail by journalists who've made th...
23/09/2025
SVG All-Stars: Michael Treanor, Senior Producer, Live Events, MLB NetworkFrom production assistant to lead producer, his career growth reflects that of the spor...
23/09/2025
SVG Sit-Down: Blackmagic's Bob Caniglia on the New ProDock and What it Means...
23/09/2025
Less Is More: How The Premier League, SailGP, and the PGA European Tour Lean Har...
23/09/2025
Ryder Cup Preview: NBC Sports Lead Golf Producer Tommy Roy Looks To Ramp Up Ente...
23/09/2025
Ryder Cup Preview: T-Mobile 5G To Power TV Production, Event Operations T-Mobile Breakfast at Bethpage' onsite pregame show will make its debutBy Ken Kersch...
23/09/2025
MLB Greenlights Automated Ball Strike (ABS) System for 2026 SeasonThe system relies on T-Mobile's 5G private network and Sony Hawk-Eye camerasBy Jason Dachm...
23/09/2025
Take SMPTE's Content Provenance and Authenticity Survey Today!Survey's goal is to identify gaps in current standards, explore interoperability with emer...
23/09/2025
From September 15 to October 15, we celebrate Latin Heritage Month, a time to honor the culture, creativity, and voices of Latin communities around the world. I...
23/09/2025
Music and streetwear have always spoken the same language, and Spotify is turnin...
23/09/2025
When Bad Bunny announced his first-ever residency in his native Puerto Rico, it ...
23/09/2025
Think you know Australia's history? Think again.
22 September, 2025
Media releases
The Idea of Australia is an ambitious landmark documentary series ...
23/09/2025
Our propulsion solutions protect key Golden Dome space assets to ensure that both sensor and shooter missile shield satellites are difficult to track, target an...
23/09/2025
The Tactical Operations Center-Light (TOC-L), developed by L3Harris in partnership with Booz Allen, is a key component of the Department of the Air Force's ...
23/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
23/09/2025
College Football and NFL Preseason Drive Increases for ABC Affiliates ( 4%), ESP...
23/09/2025
The DJI Osmo Pocket 3 is one of the most versatile compact cameras on the market, perfect for creators who need high-quality footage in a travel-friendly size. ...
23/09/2025
IRVING, Texas Although ABC has announced that Jimmy Kimmel Live! will return to its late night schedule on Tuesday Sept. 23, Nexstar Media Group, Inc. has iss...
23/09/2025
German-based cinematographer Tim Pfautsch was a uniquely excellent choice to lens the experimental documentary Fassaden (internationally titled Curtains). Narra...
23/09/2025
VisualOn, a global pioneer in multimedia playback solutions, and Axinom, a leading provider of DRM technologies, have partnered with a global communications and...
23/09/2025
Matthews, known for their extensive line of C-Stands and other grip gear, introduces a better solution to help lug equipment from vehicle to set and back. The n...
23/09/2025
In its sixth year, the Awards again received applications from across the world
Rise, the gender diversity network for the media technology industry, today an...
23/09/2025
DHD reports strong interest in its expanding range of digital audio production equipment at the 12-15 September International Broadcasting Convention in Amsterd...
23/09/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, continues to expand its global reach with the appo...
23/09/2025
The DPP, the international network for media and technology, is delighted to announce that nxtedition will be the Headline Sponsor for the DPP Leaders' Brie...
23/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
23/09/2025
AB InBev and Netflix have announced a multiyear global marketing partnership that the two companies are calling unprecedented in terms of its global reach and...
23/09/2025
A recent announcement by the Trump administration that it plans to crack down on the roaring costs of prescription drug advertising as part of a push to curb mi...
23/09/2025
Visitors to the 2025 IBC Show were eager to discuss the latest trends and test out new products and services, all with the goals of content monetization and lea...
23/09/2025
ESPN has announced that its coverage of NCAA men's and women's ice hockey on its networks and streaming platforms will total more than 620 games during ...
23/09/2025
The Walt Disney Company has issued a short statement saying that Jimmy Kimmel Live! will return to its standard late night time slot on ABC on Tuesday Sept. 2...
23/09/2025
Graduate Spotlight: Tom s M rquez The educator from San Juan, Puerto Rico, shares how he went from Berklee ABLE Assembly conference attendee to graduate stude...
23/09/2025
Telos Alliance Announces New Inside Sales Role for John Bisset
Search
Cleveland, Ohio (September 23, 2025) - Telos Alliance , trusted global leader in broa...
Take SMPTE's Content Provenance and Authenticity Survey Today!Survey's goal is to identify gaps in current standards, explore interoperability with emerging technologiesBy Ken Kerschbaumer, Editorial Director 
