
Virginia Lazalde-McPherson has been named senior vice president of business affairs for truTV. In this role, she is responsible for overseeing business affairs for truTV, including the brokering of series development and production deals, as well as on-air talent engagements. Additionally, Lazalde-McPherson supervises the business affairs staff and serves as an advisor to the network's executives. She is based in New York and reports to Sandra Dewey, executive vice president, head of business affairs for Turner Entertainment Networks and Cartoon Network Originals.
Lazalde-McPherson comes to truTV from MTV, where she served as senior vice president, deputy general counsel. In this capacity, she was the lead deal maker for MTV, MTV2 and MTVU branded networks for all aspects of their businesses, including, programming development and production, marketing and promotion, integrated marketing, ad sales and digital. While at MTV, she also served as head of music strategy, responsible for negotiating and drafting global music rights agreements for MTV, VH1, CMT and Logos linear and digital platforms.
Virginias terrific work on behalf of MTV and the strength of her reputation in the industry makes her a perfect choice for this important position, said Dewey. Not only is she one of the most respected negotiators in the business, but she also has abundant experience putting together deals with the top producers of young adult programming. We are delighted to have her join truTV at this exciting time for the network.
Chris Linn, truTVs president and head of programming, said, Im thrilled to be working with Virginia again. She is a seasoned executive who has always shown great vision, creativity and business acumen. We are extremely fortunate to have her on our executive team as we continue to expand truTVs brand.
Prior to joining MTV in 2000, Lazalde-McPherson served as director of business affairs for Sony Music (1995-2000) and as a lawyer for Lavely & Singer (1993-1995). She holds a bachelors degree in political science from the University of California, Santa Barbara, and a law degree from the University of California, Los Angeles School of Law. She has been a member of the California bar since 1993 and the New York bar since 1995.
Hi-res headshots available in the Turner pressroom at the following link:
http://news.turner.com/exec-announcements
About truTV
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Impractical Jokers, Guinness World Records Unleashed, Lizard Lick Towing, Killer Karaoke, Upload with Shaquille O'Neal, Storage Hunters, Full Throttle Saloon, South Beach Tow, Worlds Dumbest... and Operation Repo. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Connect with truTV
Website: truTV.com
Pressroom: news.turner.com/truTV
Facebook: facebook.com/truTV
Twitter: @truTV | @truTVPR
TV Everywhere: truTV.com/Watch
truTV app available on iOS and Android platforms.
Contact(s): Samantha Graham
212-275-6821
New York Mitchell Squires
212-275-6405
New York
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
25/04/2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...
25/04/2026
SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026
Brie Clayton April 24, 2026
0 Comments
Compact modular set ideal for location sound ...
25/04/2026
Berklee Africana Studies Hosts Gospel Extravaganza 2026 The Signature Series event will honor three new inductees to the Berklee Gospel Hall of Fame and celeb...
25/04/2026
Student Spotlight: Siva Maja Gierszewska, who performs under the artist name Siva, shares how she found her songwriting confidence at Berklee.
April 24, 2026...
25/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/04/2026
Churchill Downs Inc. (CDI) has announced a definitive agreement to acquire the intellectual property of the Preakness Stakes and Black-Eyed Susan Stakes from 1/...
24/04/2026
Daktronics has partnered with DCL (Design Communications, Ltd.) to design, manuf...
24/04/2026
Chyron has announced PRIME Translate, a workflow solution that produces live content simultaneously in multiple languages within the PRIME platform. The system ...
24/04/2026
Eutelsat has announced a new partnership with Co-op Cable, introducing an expand...
24/04/2026
Pitch Dublin, an indoor golf simulation and hospitality venue on Dawson Street i...
24/04/2026
G&D and VuWall have announced two senior leadership appointments, effective Apri...
24/04/2026
Victory , the free sports streaming service from A Parent Media Co. Inc. (APMC), has announced a multi-year agreement to become the exclusive local streaming ho...
24/04/2026
The former business major from Massachusetts has found his home in graphics and bug operation while contributing to live ESPN productions
In the live-sports-vi...
24/04/2026
The Mid-Atlantic Sports Network (MASN) and Spectrum have announced a multiyear carriage agreement making MASN available to Spectrum customers in areas of southe...
24/04/2026
The NFL Draft is rebuilt from the ground up in a new city every year. The three-day fan festival is expected to draw 500,000 or more attendees, with millions fo...
24/04/2026
Diversified has continued expansion of its sports and media capabilities to supp...
24/04/2026
NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...
24/04/2026
Clear-Com has announced significant updates to its Arcadia Central Station and E...
24/04/2026
NAB reports that the 2026 NAB Show wrapped with more than 58,000 registered atte...
24/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/04/2026
B/R NFL Draft Live' refines the digital giant's productions around footb...
24/04/2026
Study highlights five pillars shaping modern fan engagement as broadcasters reth...
24/04/2026
The 2026 event, the first Draft with NFL Network under the ESPN umbrella, will b...
24/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
24/04/2026
Integral to the Draft production for three almost decades, the company tells the...
24/04/2026
Championing documentaries that illuminate and expand the artform is at the core ...
24/04/2026
The Peabody Awards spotlight excellent work that endures. This year's winner...
24/04/2026
Earth Day is a chance to reflect on our connection to the natural world. To mark the 57th Earth Day on April 22, Spotify's editors have pulled together a co...
24/04/2026
This past weekend, Spotify was at the heart of the largest literary event in the...
24/04/2026
All data tells a story, and in our case, that story is written by you. To celebrate 20 years of Spotify, we're sharing bite sized moments that capture how t...
24/04/2026
Over the past 20 years, Spotify's look and feel has evolved with the way people use our platform, while ensuring we preserve an intuitive, personal, and fam...
24/04/2026
It's been 20 years since Spotify began, but the real story is what the world chose to play. For the first time, we're unveiling the most streamed artist...
24/04/2026
Whether you're relaxing at home or on the go, Spotify is there across more than 2,000 devices, ready with your favorites or something new to discover. Now, ...
24/04/2026
Nintendo and Spotify are welcoming fans to the Super Mario Bros. 40th anniversary and the release of The Super Mario Galaxy Movie with new playlists and a speci...
24/04/2026
30 October - 1 November 2026
The Audio Engineering Society (AES) have announced that the AES Show 2026 will be held on Halloween weekend - Friday 30 October...
24/04/2026
New closed-back design promises honest' low end
Sennheiser have just announced the launch of a new pair of flagship closed-back headphones which they s...
24/04/2026
Powerful 12-channel hardware sequencer announced
Cre8audio are renowned for their innovative, and often visually striking designs, and although their latest...
24/04/2026
Room correction now supports full 9.1.6 Dolby Atmos setups
The software element of IK Multimedia's room-correction system has just received an update th...
24/04/2026
New content for BBO Tutti & BBO Riffs
VSL have recently introduced some new free content expansions for two of their most popular Big Bang Orchestra Packs: ...
24/04/2026
Rohde & Schwarz to highlight its R&S EVSD1000 UAV-based navigation analyzer at I...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
24/04/2026
ITV's Director of Drama Polly Hill has commissioned six part propulsive, lun...
24/04/2026
The NASA 777 aircraft departs the L3Harris facility in Waco, Texas....
24/04/2026
WASHINGTON, April 23, 2026 - L3Harris Technologies (NYSE: LHX) has closed a $1 b...