24 Percent of Mexican Internet Users Visited Health Sites in February 2013Analysis of Health Visitation in Mexico Shows Salud180.com as the Fastest Growing Top 10 Health-Information Destination in Past Year
Mexico City, Mexico, March 27, 2013 comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of visitation to Health sites in Mexico based on insights from its comScore MMX service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the largest Health website in Mexico with more than 424,000 visitors.
As the world goes digital, many content categories are seeking to establish audiences in Mexico, and the online health category is one that is gaining traction, said Ivan Marchant, comScore Country Manager for Mexico. The increasing accessibility of online health information means that consumers are shifting from local offline sources, highlighting the importance of health marketers understanding the needs and behavior of these digital audiences.
Mexico Health Visitation Ranks #2 in Latin America
The study showed that among health audiences in Latin America, Mexico ranked #2 with 5.8 million unique visitors in February 2013. With an online penetration of 24 percent, the category in Mexico already reaches a substantial portion of the population but also has significant room for growth. Brazil, with 23.2 million visitors, had the largest online health audience in Latin America.
Latin American Markets by Unique Visitors to Health Category Websites
February 2013
Total Audience: Visitors Age 15+, Home/Work Location*
Source: comScore MMX
Total Unique Visitors (000) % Reach
World-Wide 428,256 28.1
Latin America 41,191 28.5
Brazil 23,207 37.7
Mexico 5,830 24.4
Argentina 2,783 20.3
Colombia 2,233 22.8
Chile 1,184 21.1
Venezuela 1,033 18.4
Peru 954 20.1
Puerto Rico 379 26.1
*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
Salud180 Gaining Space Among Health-Information Main Players
The audience distribution among the leading Health-Information websites in Mexico is fairly even. Grupo Multicolor secured the #1 position with 424,000 visitors in February, while Salud180.com took the #2 spot with 342,000 visitors. Salud180.com also exhibited the highest growth during the past year among the top 10 sites at 293 percent. Medicamentosplm.com was another fast-gainer with a year-over-year growth rate of 182 percent.
Top Mexico Online Health-Information Properties Ranked by Unique Visitors
February 2012 vs. February 2013
Total Mexico Audience Age 6+, Home and Work Locations*
Source: comScore MMX
Unique Visitors (000)
Feb-2012 Feb-2013 % Change
Grupo Multicolor-Salud Online 301 424 41
Salud180.com 87 342 293
Salud.gob.mx 420 288 -31
Vitonica.com 185 265 43
Portales Medicos Sites 173 214 23
KidsHealth.org 469 213 -55
Dmedicina.com 170 201 19
Aperderpeso.com 135 183 36
Geosalud.com 195 158 -19
Medicamentosplm.com 53 149 182
*Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs
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24 Percent of Mexican Internet Users Visited Health Sites in February 2013Analysis of Health Visitation in Mexico Shows Salud180.com as the Fastest Growing Top 10 Health-Information Destination in Past Year
