Radisson Hotel Group startet Markenkampagne auf CNN International Wednesday, October 31, 2018
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Radisson Hotel Group startet Markenkampagne auf CNN International
Die Radisson Hotel Group ist ab sofort der exklusive Sponsor von CNNs Flaggschiff-Sendung Business Traveller. Die monatliche TV-Sendung informiert die CNN-Zuschauer ber die wichtigsten globalen Gesch ftsreisetrends und gew hrt Einblicke in die Herausforderungen und Innovationen der Reisebranche.
Die von CNN International Commercial ( CNNIC ) initiierte Multi-Plattform-Partnerschaft umfasst exklusive Platzierungen von Radissons Premium-Lifestylemarke Radisson Collection. Im Rahmen der TV-Sendung wird die Marke zu Beginn, in der Werbepause und zum Abschluss platziert. Im sogenannten Travel Talk -Segment werden zudem in jeder Folge renommierte Reiseexperten in verschiedenen Radisson-Hotels weltweit interviewt.
Dar ber hinaus ist die Radisson Hotel Group exklusiver Sponsor der Microsite von Business Traveller. In Erg nzung hierzu wird auf den digitalen Plattformen von CNN und im TV eine umfassende Markenkampagne ausgespielt. Auf Basis fortschrittlicher Technologien zur Werbe- und Datenauswertung werden mittels CNN AIM ( Audience Insight Measurement ) globale Gesch fts- und Premiumreisende in Europa, Afrika und dem Nahen Osten erreicht.
Petra Malenicka, Senior Vice President, CNNIC, erkl rte: Wir freuen uns sehr auf die Zusammenarbeit mit der Radisson Hotel Group im Rahmen einer Kampagne, die den Bekanntheitsgrad der neu eingef hrten Marke Radisson Collection steigern wird. Durch die berschneidungen unserer Zielgruppen in Kombination mit CNNs Premium-Content f r Gesch ftsreisende bieten wir unserem Partner einen einzigartigen Mehrwert.
Eric de Neef, Executive Vice President & Chief Commercial Officer der Radisson Hotel Group, sagte: Die globale Anziehungskraft und Reichweite von Business Traveller hat uns berzeugt, an der Seite von CNN die Radisson Collection der Welt vorzustellen. Die Zuschauer von CNN k nnen sich darauf freuen, einige der beeindruckendsten Hotels der Welt aus unserer Premium-Lifestyle-Kollektion zu entdecken.
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Radisson Hotel Group startet Markenkampagne auf CNN International Wednesday, October 31, 2018 
