Amazon Dash Button Continues Exponential Grow

Amazon Dash Button Continues Exponential Growth

Dash Button orders up over 5x in the last year

Even more brands now see a majority of Amazon orders for popular items coming via Dash Button including Hefty, Peet's Coffee and ARM & HAMMER

More than 200 Dash Buttons now available, including new additions from Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others

SEATTLE--(BUSINESS WIRE)--Oct. 25, 2016-- (NASDAQ: AMZN)-Prime members are increasingly using an Amazon Dash Button (www.amazon.com/dashbutton) to conveniently reorder everyday essentials and, today, Amazon added more than 60 new brands to the program. New additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others.

We're thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button - from toilet paper to coffee and dish soap to snacks. As a result, we're seeing exponential growth for the program and orders increased over 5x in the last year, said Daniel Rausch, Director of Amazon Dash.

In addition to adding brands in the US today, the program also recently expanded internationally - in August, it launched in Austria, Germany, and the UK, and Dash Buttons for a majority of brands there sold out in a single day.

An increasing number of Prime members are using Dash Button. In fact, a majority of Amazon orders are made via Dash Button for popular items from brands such as Hefty, Peets Coffee, and ARM & HAMMER. Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo.

Customers never want to reach for a new trash bag and find out the box is empty - with Dash Button, we're helping ensure our customers never go through that dreaded moment, said Brandi Pitts, Head of eCommerce, Reynolds Consumer Products. And the program has been so successful that for some of our products, orders via Dash Button for Hefty now occur more often than orders on the Amazon.com website.

We're excited at the number of Peets Dash Buttons out there, allowing Peets fans (Peetniks) to consistently get the freshest coffee when they want it, said Alison Zamanian, Sr. Manager, E-Commerce, Peet's Coffee. A significant number of Amazon orders for favorites, like French Roast and Sumatra K-Cup Packs, are now placed with a Dash Button.

Here's what customers are saying about Dash Button:

It's like watching The Jetsons - pushing a button and something gets here. It's futuristic and the next step of shopping. - Emily

I noticed we were on the last 3 pods, and it was so easy and convenient to not leave the house. I was excited to push the button. I pushed it, got a quick email and message from the Amazon app, and it was on its way. - Elyza

It's a new and interesting and exciting thing, I couldn't help myself. I thought the $5 was a steal because of the technology behind it and what the possibilities were. - Julie

I picked up the Greenies dog treat button because you can't get them at a normal store, so it's not worth it to go to the pet store for one item. It fits a need for items I don't get on a grocery run. - Steve

Dash Buttons are available to Prime members for $4.99, and they're essentially free-with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. If a customer is running low on an everyday essential, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers can receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order a Dash Button at www.amazon.com/dashbutton.

Starting today, Prime members will now find the following new Dash Buttons at www.amazon.com/dashbutton:

Airheads

Amazing Grass

Amazon Basics Batteries

Amazon Basics Pets

Amazon Gift Card

Amope

athletic edge

Bai

Barkworthies

Barnana

Batiste

Blum Naturals

BSN

cafe alloro

Cafe Bustelo

Cheez-It

Coca-Cola

Coromega

Curate

Dasani Drops

Diet Coke

Doggie Walk Bags

Dreamwater

Earnest Eats

Earth Friendly

Ensure

Folgers

Fresh kitty

Happy Belly

Heavenly Tea

IsoPure

Jean Pierre Cosmetics

Joola

Kodiak Cakes

Krave Jerky

Laundress

Loma Linda

Mederma

Meow Mix

Milk Bone

Neat

Orgain

Perky Jerky

Pets First

Philips Sonicare

PoopBags

Pop-Tarts

Powerade

Preggie Drops

Pup-peroni

Puracy

PURELL Hand Sanitizing Wipes

Puroast coffee

Queasy Drops

Racing Optics

Repurpose

Samovar tea

Scotch laminates

Similac

SOS Hydrate

SportDogFood

Surgeons Skin secret

Veeda

Wonderful Pistachios

Wunderbrow

ZonePerfect

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

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