Amazon Dash Button Continues Exponential Growth
Dash Button orders up over 5x in the last year
Even more brands now see a majority of Amazon orders for popular items coming via Dash Button including Hefty, Peet's Coffee and ARM & HAMMER
More than 200 Dash Buttons now available, including new additions from Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others
SEATTLE--(BUSINESS WIRE)--Oct. 25, 2016-- (NASDAQ: AMZN)-Prime members are increasingly using an Amazon Dash Button (www.amazon.com/dashbutton) to conveniently reorder everyday essentials and, today, Amazon added more than 60 new brands to the program. New additions include Bai, Cheez-It, Folgers, Fresh Kitty, Meow Mix, Milk Bone, PoopBags, Pop-Tarts, Powerade, PURELL Hand Sanitizing Wipes, ZonePerfect, and many others.
We're thrilled to see more and more Prime members experiencing the convenience of Dash Button and restocking their everyday essentials with a simple press of a button - from toilet paper to coffee and dish soap to snacks. As a result, we're seeing exponential growth for the program and orders increased over 5x in the last year, said Daniel Rausch, Director of Amazon Dash.
In addition to adding brands in the US today, the program also recently expanded internationally - in August, it launched in Austria, Germany, and the UK, and Dash Buttons for a majority of brands there sold out in a single day.
An increasing number of Prime members are using Dash Button. In fact, a majority of Amazon orders are made via Dash Button for popular items from brands such as Hefty, Peets Coffee, and ARM & HAMMER. Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo.
Customers never want to reach for a new trash bag and find out the box is empty - with Dash Button, we're helping ensure our customers never go through that dreaded moment, said Brandi Pitts, Head of eCommerce, Reynolds Consumer Products. And the program has been so successful that for some of our products, orders via Dash Button for Hefty now occur more often than orders on the Amazon.com website.
We're excited at the number of Peets Dash Buttons out there, allowing Peets fans (Peetniks) to consistently get the freshest coffee when they want it, said Alison Zamanian, Sr. Manager, E-Commerce, Peet's Coffee. A significant number of Amazon orders for favorites, like French Roast and Sumatra K-Cup Packs, are now placed with a Dash Button.
Here's what customers are saying about Dash Button:
It's like watching The Jetsons - pushing a button and something gets here. It's futuristic and the next step of shopping. - Emily
I noticed we were on the last 3 pods, and it was so easy and convenient to not leave the house. I was excited to push the button. I pushed it, got a quick email and message from the Amazon app, and it was on its way. - Elyza
It's a new and interesting and exciting thing, I couldn't help myself. I thought the $5 was a steal because of the technology behind it and what the possibilities were. - Julie
I picked up the Greenies dog treat button because you can't get them at a normal store, so it's not worth it to go to the pet store for one item. It fits a need for items I don't get on a grocery run. - Steve
Dash Buttons are available to Prime members for $4.99, and they're essentially free-with the first order through a Dash Button, members receive a $4.99 credit to their Amazon account. If a customer is running low on an everyday essential, they can simply press a Dash Button to automatically reorder the item at the same low prices they find sold by Amazon online and with free Prime shipping. Customers can receive a notification with every order and can change the product purchased through their Dash Button anytime. Prime members can order a Dash Button at www.amazon.com/dashbutton.
Starting today, Prime members will now find the following new Dash Buttons at www.amazon.com/dashbutton:
Airheads
Amazing Grass
Amazon Basics Batteries
Amazon Basics Pets
Amazon Gift Card
Amope
athletic edge
Bai
Barkworthies
Barnana
Batiste
Blum Naturals
BSN
cafe alloro
Cafe Bustelo
Cheez-It
Coca-Cola
Coromega
Curate
Dasani Drops
Diet Coke
Doggie Walk Bags
Dreamwater
Earnest Eats
Earth Friendly
Ensure
Folgers
Fresh kitty
Happy Belly
Heavenly Tea
IsoPure
Jean Pierre Cosmetics
Joola
Kodiak Cakes
Krave Jerky
Laundress
Loma Linda
Mederma
Meow Mix
Milk Bone
Neat
Orgain
Perky Jerky
Pets First
Philips Sonicare
PoopBags
Pop-Tarts
Powerade
Preggie Drops
Pup-peroni
Puracy
PURELL Hand Sanitizing Wipes
Puroast coffee
Queasy Drops
Racing Optics
Repurpose
Samovar tea
Scotch laminates
Similac
SOS Hydrate
SportDogFood
Surgeons Skin secret
Veeda
Wonderful Pistachios
Wunderbrow
ZonePerfect
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161024006616/en/
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Amazon Dash Button Continues Exponential Growth 
