Sony Digital Rapids Pixel Power calrec Sony

Nielsen Highlights Global E-Commerce Opportunity at the Amazon Global Sellers Summit in Shanghai

14/12/2019

This week, Justin Sargent, President, Nielsen China, was invited to give a keynote speech at the 2019 Amazon Global Selling Cross-Border Summit in Shanghai, China. The summit brought together over 7,000 attendees from various key brands and online sellers to hear insights from across the global e-commerce and online landscape. Directed towards an audience looking to expand their international presence, Justin discussed the global online market and touched on the opportunities within the U.S., European and Japanese e-commerce markets.

With the global online market size estimated at US $2.9 trillion in 2019, and set to almost double to US $5.7 trillion by 2022, brands have enormous opportunity to expand into overseas markets and appeal to global consumers.

Justin Sargent, President, Nielsen China Within today's online internet enabled population, we still have plenty of opportunity to divert people who are online but not buying. We have 27% of the global internet population buying online and that number is increasing dramatically. Last year, the number of people buying online increased by 7.5%. We have almost 2 billion people now buying online, explained Justin.

While the audience in Shanghai primarily consisted of leaders and marketers of key Chinese brands, Justin spoke to a few key strategies that are essential and relevant for any consumer facing company that is looking to go global online.

Stand out from the crowd: Competition online is fierce and consumer attention is short. Additional investments in brand building, unique packaging, product innovation or attractive promotions are essential to catch the eye of the consumer.

Quality first: Ensuring a high quality offering is essential, as reviews and word of mouth are primary channels for discovering new products and hold huge influence over the consumer's final purchase decision.

Build trust via transparency: Prioritizing transparency and authenticity is key to maintaining trust with online consumers. This is especially true among older generations who often trust traditional media more than digital media.

Culturally adapt: In dynamic online markets, consumer demand and preference can shift quickly. One size does not fit all, so an ability to understand the pulse of the market and quickly adapt will allow brands to uncover immense opportunity.

Presenting Nielsen data at Amazon Global Selling Cross-Border Summit In addition to these four points, Justin also highlighted how consumers are growing increasingly sophisticated. At the same time, Chinese policy efforts like the Belt & Road Initiative to expand the country's infrastructure are coming together to drive consumption forward.

Now is a great time. The world is becoming more connected, consumers are becoming more aware, more mobile, they're spending more time online, they're researching. Particularly, the Belt & Road Initiative that you have here in China, this is set up to enable companies in China to go global.

From the impressive audience turnout of brands and sellers, to the insights shared by Justin and other top Amazon leaders at the conference, it's clear that consumers around the world are continuing to shift spending online. The opportunity is there for brands that focus on the consumer, create a first-class offering, and then engage effectively with authenticity and transparency.

Facebook

Twitter

Linkedin

email
LINK: http://sites.nielsen.com/newscenter/nielsen-highlights-global-e-commer...
See more stories from arbitron

Most recent headlines

20/01/2020

Version 7.5 Software Released

Chelmsford, Mass. - Jan. 20, 2020 - Broadcast Pix is consistently working to improve and simplify the live production experience of our users. Therefore, we are...

20/01/2020

Ericsson drives 5G progress in Europe with new R&D site in France

Ericsson (NASDAQ: ERIC) announced today it will establish a new R&D site in France with up to 300 employees, accelerating 5G momentum in Europe. This site will ...

20/01/2020

Telos Alliance Receives Technology & Engineering Emmy Award

Telos Alliance Receives Technology & Engineering Emmy Award January 20, 2020 Telos Alliance honored for the Development of Synchronized Multichannel Uncompr...

20/01/2020

Ultra-light landing gear made of carbon fiber composites for air taxis

SGL Carbon will begin serial production of landing gear made from braided carbon fiber material early this year. The landing skids will be installed in around 5...

20/01/2020

NETFLIX RELEASES 21 STUDIO GHIBLI MASTERPIECES AROUND THE WORLD

More visual assets can be found here. Singapore - January 20, 2020 - Netflix announced today that beginning on February 1, 21 films from Studio Ghibli, the Aca...

20/01/2020

Obsessive Compulsive Cleaner

On Wednesday 15 January, Obsessive Compulsive Cleaners launched on TFX with impressive scores. Adventure Line Productions' new factual series follows peopl...

20/01/2020

ITV commissions true crime drama The Pembrokeshire Murders (w/t) starring Luke Evans

ITV commissions true crime drama The Pembrokeshire Murders (w/t) starring Luke E...

20/01/2020

Love Island launches with most watched tv show of the year for young people

Love Island launches with most watched tv show of the year for young people The launch episode of Love Island is the most watched show of the year among young ...

20/01/2020

Empowering Creativity in Advertising & Creative Agencies

-- Empowering Creativity in Advertising & Creative Agencies Advertising and Creative agencies that handle the full lifecycle of creative projects in-house ne...

20/01/2020

SAG Awards Honor Television & Motion Picture Performances

LOS ANGELES - On Sunday, January 19th, The Screen Actors Guild Awards (sagawards.org) presented its Actor statuettes for the outstanding motion picture and tele...

20/01/2020

Martin sterdahl appointed Eurovision Song Contest executive supervisor

Will oversee preparation and organisation of the event on behalf of the EBU Dan Meier 3 hours ago Will oversee preparation and organisation of the event ...

20/01/2020

Central Ave to Return to Fox Stations This Fall as Weekly Half-Hour

After testing entertainment magazine Central Ave in November, the Fox Television Stations and Lionsgate-owned Debmar-Mercury will bring the Will Packer-produced...

20/01/2020

RIVAGE PM7 Is The Progressive Solution For Haken

RIVAGE PM7 Is The Progressive Solution For Haken posted: 20/01/2020 Far from being an uncool relic from the 1970s', nowadays progressive rock has a s...

20/01/2020

KLANG finale for last Soul Survivor Festival

KLANG finale for last Soul Survivor Festival posted: 20/01/2020 Leading UK production company, SFL, employed the ground-breaking immersive 3D mixing techn...

20/01/2020

Tarrantulas In the House!

Tarrantulas In the House! posted: 20/01/2020 Mateusz Karon, deputy of technical manager the Teatr Dramatyczny m. st. Warszawy (Dramatic Theater of the cap...

20/01/2020

Genelec Awarded with Two Technical Excellence and Creativity (TEC) Awards

Genelec Awarded with Two Technical Excellence and Creativity (TEC) Awards posted: 20/01/2020 Juho Martikainen, Genelec Oy Brand Art Producer; and Lisa Kau...

20/01/2020

SVoD stacking climbs in Europe, US

Consumers increasingly combining SVoD products with free TV services Dan Meier 4 hours ago Consumers increasingly combining SVoD products with free TV se...

20/01/2020

Sky, Netflix sign new multi-year deal

Sky Q customers will be able to access Netflixs basic package Jenny Priestley 5 hours ago Sky Q customers will be able to access Netflix's basic pack...

20/01/2020

Will Harrison appointed BritBox's UK MD

Previously HBO Europes chief operating officer Jenny Priestley 5 hours ago Previously HBO Europe's chief operating officer target=_blank title=Shar...

20/01/2020

Tony Hall to stand down as BBC DG

Hall can be seen as having succeeded at blunting the most ferocious attacks on the BBC analyst tells TVBEurope Jenny Priestley 3 hours ago Hall can be s...

20/01/2020

Audi incorporates AI/AR...

Audi unveiled its AI:ME concept car at CES 2020, designed as a third living space' in addition to the home and the workplace which fuses AI and AR to creat...

20/01/2020

Smart contact lens displays AR information...

The Mojo Lens allows users to see information even when their eyes are closed. Having access to a world of information at the palm of your hand has revolutioni...

20/01/2020

Macom announces new...

Gerald Wintersinger (L) and Siegried Hermann (R). Macom has appointed Siegfried Hermann and Gerald Wintersinger to senior roles with macoms Managed AV and IT ...

20/01/2020

Sonosphere announces Ambisonics Workflow...

Sonosphere has announced two new courses taking place on 4 February to 21 April in Marlow and Knowsley, UK, providing attendees with demonstrations and practica...

20/01/2020

The Virtual Wild

Photo credit: Wendy Panaino -- -- SCREEN AFRICA EXCLUSIVE: The Southern African rhino and pangolin populations may have found a new hero in Ulrico Grec...

20/01/2020

Botswana film Okavango to screen at the 2020 Sundance Film Festival

A still from Okavango: River of Dreams (Director's Cut) by Dereck and Beverly Joubert. Courtesy of Sundance Institute | photo credit Beverly Joubert. -- ...

20/01/2020

On set with DIT Tanika Wessels

DIT Tanika Wessels -- -- SCREEN AFRICA EXCLUSIVE: The role of Digital Imaging Technician (DIT) is integral to any production. With a job scope that enco...

20/01/2020

WRAL.com Voters' Choice Awards Announced to Record Crowd at Raleigh's Union Station

WRAL.com has struck gold with this event. This has become an annual event that s...

19/01/2020

Welcoming Paul Vogel, Spotify's New Chief Financial Officer

Paul Vogel is new to the role of Spotify CFO, but not to Spotify-or to the relationship between finance and the tech/media industry. For the last four years, he...

19/01/2020

RUSHWORKS introduces REMO NDI Portable Touchscreen PTZ Production System

RUSHWORKS introduces REMO NDI Portable Touchscreen PTZ Production System posted: 19/01/2020 Minimal hardware, maximum capabilities. RUSHWORKS, provider o...

19/01/2020

Verge Aero flies Mexico's first drone light show

Verge Aero flies Mexico's first drone light show posted: 19/01/2020 Verge Aero, the specialist in high performance drone light shows, has achieved an ...

19/01/2020

NAMM 2020 - Ex Machina Soundworks Pulsar & Quasar

Studio Monitors Video of Ex Machina Soundworks Pulsar & Quasar - NAMM 2020 Ex Machina Soundworks is a manufacturer and producer of professional, high-quality ...

19/01/2020

TCA: Spectrum Originals Sets Premiere Date for Manhunt: Deadly Games

Pasadena, Calif. -- Spectrum Originals has released the premiere date for anthology series Manhunt: Deadly Games. The anthology series, which follows the manhu...

19/01/2020

Dish Offer Would Keep Apollo Stations on Dish for Super Bowl

Dish said it is offering to extend its retransmission consent agreement, with payment, to keep the stations recently acquired by Apollo Global Management from b...

19/01/2020

Dish Subs Blacked Out By Apollo Northwest Stations

Dish Network said that its subscribers lost access to the signal from stations bought by Apollo Global Management in 10 markets at 7p.m. Saturday as retransmis...

19/01/2020

DOCUMENTARY MUCHO MUCHO AMOR ABOUT LATE ASTROLOGER WALTER MERCADO LANDS AT NETFLIX

Feature-length documentary Mucho Mucho Amor, which follows the life of legendary...

19/01/2020

Toshiba Reinforces Strategy Planning Function for Strategic Transformation to CPS Technology Company

TOKYO Toshiba Corporation (TOKYO: 6502) announced today that Masaharu Kamo, a f...

18/01/2020

Behind the Mic: ESPN Reinvigorates Tennis Coverage With Eight New Agreements; Greg Olsen To Work Super Bowl, XFL

Behind the Mic: ESPN Reinvigorates Tennis Coverage With Eight New Agreements; Gr...

18/01/2020

Clemson's Digital-Video Team Remains at the Top of Its Game in Yet Another CFP Championship Run

Clemson's Digital-Video Team Remains at the Top of Its Game in Yet Another C...

18/01/2020

DOMi and JD Beck to Perform at the Red Room at Cafe 939

On February 12, DOMi and JD Beck will perform at the Red Room at Cafe 939 at Berklee. Having received worldwide acclaim for their personal brand of jazz music, ...

18/01/2020

NAMM 2020 - PreSonus ioStation 24C

Faderport meets audio interface! Video of Presonus ioStation 24C - NAMM 2020 2x2 USB-C compatible audio interface and production controller. Record your audio...

18/01/2020

NAMM 2020 - Arturia Keylab Essential 88

88-note controller keyboard Video of Arturia Keylab 88 - NAMM 2020 Adding to their existing Keylab controller range is Arturias Essential 88, for those who do...

18/01/2020

NAMM 2020 - Luna touches down

UA to release free Mac-based production environment with their Thunderbolt interfaces Two views of UAs Luna application, the software at the heart of this new...

18/01/2020

Sainz holds off car rivals for third Dakar Rally title in Saudi Arabia

Sainz holds off car rivals for third Dakar Rally title in Saudi Arabia posted: 18/01/2020 Casale and Karginov also win categories as Australian Price grabs ...

18/01/2020

RTS launches BTR-30N UHF/VHF wireless intercom system

RTS launches BTR-30N UHF/VHF wireless intercom system posted: 18/01/2020 Hybrid dual-band UHF/VHF design greatly reduces the system's operating footpr...

18/01/2020

Adlib Helps Big it up for Overtones Tour

Adlib Helps Big it up for Overtones Tour posted: 17/01/2020 Liverpool, UK-based production specialist Adlib continued its excellent working relationship w...

18/01/2020

Clear-Com Plays Leading Role With Workshops On New Solutions For Theater Communications

Clear-Com Plays Leading Role With Workshops On New Solutions For Theater Communi...

18/01/2020

Prolight + Sound 2020: Sinus- Systems Integration Award' for Osram World of Light in Munich

Prolight Sound 2020: Sinus - Systems Integration Award' for Osram World o...

18/01/2020

NAMM 2020 - Austrian Audio - Hi-X55 & Hi-X550

Closed-back headphones Video of Austrian Audio - Hi-X55 & Hi-X550 - NAMM 2020 Austrian Audio introduce two new closed-back headphone models....

18/01/2020

NAMM 2020 - Sontronics Saturn 2

Nine-pattern condenser microphone Video of Sontronics Saturn 2 - NAMM 2020 Sontronics launch their updated Saturn 2 nine-pattern condenser microphone....