Courtesy of NAB and RAB: 0 Radio Show to Feature Super Seion on Radio and the Connected Car

Courtesy of NAB and RAB: 2013 Radio Show to Feature Super Session on Radio and the Connected Car July 9, 2013

WASHINGTON, D.C. / NEW YORK -- Organizers of the Radio Show, jointly produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will present a Super Session entitled "Radio and the Connected Car." The session will take place on Thursday, September 19 at 9:15 a.m. at the Radio Show in Orlando.

Leading strategists, analysts and researchers will discuss developments in the connected car, what consumers want and where the technology is headed. This session will reveal data from surveys, focus groups and consumer clinics along with sneak peeks at what car makers and their suppliers have in store for the dashboard of the future. Participants will offer specific recommendations on what radio can do now to maintain its prominence in the automobile for years to come.

The Super Session will feature research and insight from experts in both connected car technology and the radio industry, including presentations by Roger C. Lanctot, associate director, Global Automotive Practice at Strategy Analytics; and Fred Jacobs, president of Jacobs Media. Bill Rose, senior vice president, Marketing at Arbitron, will provide introductory remarks.

Roger Lanctots expertise includes defining future trends in automotive safety, powertrain and infotainment systems. He has 25 years experience as an analyst, journalist and consultant. At Strategy Analytics, he specializes in tracking, analyzing and forecasting in-car infotainment systems and in-vehicle connectivity.

Fred Jacobs is a top radio consultant specializing in helping radio stations maximize their audience by optimizing marketing, branding and content across all platforms including on-air, social media and mobile. Jacobs company, Jacobs Media, is a leading mobile application developer through its jacAPPS division, which has created more than 800 apps. Earlier this year, jacAPPS was selected by The Ford Motor Company as House Developer to help developers configure their apps to adapt to vehicles equipped with the SYNC AppLink system.

Bill Rose heads U.S. marketing efforts for Arbitron, a leading media and marketing research firm serving broadcast and online radio, broadcast and cable television, advertisers and advertising agencies. Rose leads marketing related to Portable People Meter (PPM) electronic and diary-based audience measurement services. "Radio and the Connected Car is under-written by and developed in coordination with Arbitron. Please click here to register as press.

About the Radio Show The 2013 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 18-20 in Orlando. This years show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2013 Radio Show, visit www.radioshowweb.com.

About NAB The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

LINK:	http://arbitron.mediaroom.com/index.php?s=43&item=887...
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