Sunbeam Television and Nielsen Renew Local TV Measurement Agreement

Multi-year deal includes Local TV and OTT measurement for stations in Boston and Miami

Nielsen's Local TV measurement backed by Big Data + Panel

NEW YORK - December 19, 2024 - Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and Miami. The expanded agreement also includes Nielsen's Local Over the Top (OTT) measurement, which captures incremental impressions to Local TV and reports them with comparable metrics for the benefit of buyers, sellers, and content producers.

Nielsen's Local TV measurement delivers the most comprehensive view of Local TV audiences to broadcasters and advertisers, providing them with the insights they need to make critical advertising and programming decisions. Only Nielsen's audience-first approach leverages direct measurement of Live, Local content streamed to mobile devices via Digital in TV Ratings technology, plus traditional Over-the-Air television households combined with thousands of cable and satellite households from Nielsen's Big Data providers. With the further addition of Local OTT measurement, WHDH-TV and WSVN-TV will have the most complete picture of their unique audiences across all platforms, powering critical insights and new incremental revenue opportunities.

We are pleased with our Nielsen renewal agreement and our ongoing partnership. We will continue to use their data to drive our advertising and content strategies in Miami and Boston, said Paul Magnes, co-President of Sunbeam Television Corporation and GM of WSVN.

Nielsen is pleased to continue working with Sunbeam Television Corporation as their Local TV measurement provider, said Paul LeFort, Managing Director of Nielsen's Local TV business. At Nielsen we are committed to innovation in the Local TV space to bring the best insights to broadcasters like Sunbeam. As we look ahead to 2025, we're excited to deliver enhanced insights backed by our Big Data + Panel methodology that will increase stability, eliminate zero-cell ratings and increase impressions to Local TV.

About Nielsen

Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Media Contact:

Sarah Muratore (sarah.muratore@nielsen.com)

LINK:	https://www.nielsen.com/news-center/2024/sunbeam-television-and-nielse...
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