Blockchain remains a relatively unfamiliar concept to most people in the broadcast and media industries, writes Steven Bilow, SMPTE Member, volunteer, and contributor. But it has use cases for our industry
By Contributor
Published: December 23, 2020
Blockchain remains a relatively unfamiliar concept to most people in the broadcast and media industries, writes Steven Bilow, SMPTE Member, volunteer, and contributor. But it has use cases for our industry
target=_blank title=Share on LinkedIn class=share-linkedin> Blockchain remains a relatively unfamiliar concept to most people in the broadcast and media industries, writes Steven Bilow, SMPTE Member, volunteer, and contributor. But it has use cases for our industry
https://www.tvbeurope.com/features/using-blockchain-to-track-media-assets-securely title=Share via Email class=share-email>
How does it work?
Blockchain is a distributed data structure that supports creation of a digital ledger and sharing it across a network (or community) of users. Community members use cryptographic hashing algorithms to manage the ledger securely with no central repository or authority.
The digital ledger itself comprises a series of blocks', or chunks of digital data, arranged in a chain', or network. Each block stores information about a transaction and the parties involved, as well as a hash', which is a unique cryptographic code that distinguishes a particular block from every other and actually encodes all previous blocks to ensure traceability. Because this hash value includes all prior transactions, and because this digital ledger is distributed across a network, it is extraordinarily difficult to alter a transaction.
What does this have to do with the media industry?
The default way to create, record, broadcast, and exchange media is now digital. This reality brings about a whole new set of problems surrounding how we reliably, securely, and transparently manage all of the information associated with ownership and use. For example, how does a media asset itself keep track of who owns it, who's licensed to use it, and who owes whom the royalties for its use?
You can summarise all the security and licensing issues involved in one word: trust. Trust is a key concept when it comes to contracts. Imagine having a giant accounting ledger documenting all your trusted transactions. Now imagine that your ledger falls into the hands of just one bad actor. No transaction is safe. Trust is gone.
But if your ledger is distributed among 1,000 people, and every transaction requires validation from a subset of that group, then a single bad actor has a negligible effect on the whole. And if every transaction is encrypted, the details remain private. Finally, if you include the entire distributed ledger as part of every transaction, then any questionable transaction could be traced all the way back to the beginning of time. In short, you can count on the security and trustworthiness of every transaction. This is the beauty of blockchain.
Given the complexity of digital media, digital contracts, and digital distribution, now is the perfect time for our industry to consider blockchain solutions. Potential use cases for blockchain in media include rights management, royalty tracking and payment, validating the authenticity of an asset such as news footage, tracking content through its entire life cycle, and intellectual property management.
The application of blockchain technology to these use cases will make for simpler, more transparent media and advertising ecosystems. The accuracy of copyright tracking improves, and it becomes easier to distribute appropriate royalty payments. With blockchain documenting the chain of custody and validating every step in the production and distribution process, it will be easier to deter fake news' and deep fake' videos.
Perhaps the most compelling benefit of blockchain is that smart contracts can be built securely into transactions for licensed assets. These contracts are essentially computer code, stored in the blockchain, that is capable of performing specific actions under specific circumstances, and effectively eliminating the need for human intervention.
Facilitating secure, automated transactions, blockchain can make media distribution safer, faster, and less prone to piracy. Free from the need to continually monitor contractual agreements and related distributions, organisations can be more efficient in the allocation and distribution of royalty payments. While making illegal file sharing and other copyright infringements much more difficult, blockchain offers a mechanism for better visibility into usage and, ultimately, more flexible and effective monetisation of content.
Many of the organisations using blockchain to add contractual data to content are doing so with the API for Ethereum, which is an open-source, public blockchain-based computing platform designed with smart-contract scripting functionality. (Ethereum is also one of the largest distributed blockchain networks.) But it's still early days yet for implementation.
Today we are at a point where many media companies are doing exciting research on the challenges and benefits presented by blockchain technology. Some companies do actually use blockchain in practice, but it remains a very new technology. Over time, however, blockchain will solve a variety of security, privacy, validity, and rights issues. Blockchain isn't the only way to handle these issues. But it is a pretty enticing option both because it uses a hashing algorithm that's been proven for years as an encryption mechanism and because it is a distributed system that does not force users to trust a central authority.
Now that we have a way for every transaction to be initiated, concluded, and tracked as a permanent record with a verifiabl
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
Blockchain remains a relatively unfamiliar concept to most people in the broadcast and media industries, writes Steven Bilow, SMPTE Member, volunteer, and contributor. But it has use cases for our industry 
