IBC ANNOUNCES EIGHT ACCELERATOR MEDIA INNOVATION CHALLENG...

IBC2024 has unveiled eight new projects selected for the IBC Accelerator Media Innovation Programme, through which a mix of world-leading and new industry players from across the global media, entertainment and technology communities collaborate to explore potential solutions to critical challenges the industry faces today. This year's Accelerator Programme will also include a Special Incubator Project that builds on innovative live production technologies established by projects in previous years. The programme provides an agile, fast-track framework for initiating and developing innovation in the media sector to create achievable, hands-on solutions that address common pain points. Final Proof of Concepts (POCs) will be demonstrated at the dedicated Accelerator Zone and also presented live on the Innovation Stage at IBC2024, taking place at the RAI Amsterdam from 13th-16th September.

The IBC Accelerator Media Innovation Programme has built huge momentum since its inception in 2019, and we have seen more major media players from around the globe than ever coming to pitch ideas this year, says IBC Innovation Lead Mark Smith, who is also Chair of the IBC Council. The feedback on the latest round of projects that were pitched as concepts has been overwhelmingly positive. There's a huge buzz around this year's programme tackling industry-critical issues such as sustainability, responsible artificial intelligence (AI), the verification of news and countering disinformation, live production workflows, connectivity and more. Bringing together dynamic media and technology pioneers to address the critical industry challenges of today and tomorrow and explore innovative solutions is at the core of everything IBC stands for.

The eight new challenges announced by the Accelerator Programme and the additional incubator project were chosen following the IBC's Kickstart Day on 6th March at the Institute of Engineering and Technology (IET). Prospective project Champions and Participants from around the world joined the event to present and hear pitches on the challenges they proposed to tackle in 2024, then discuss synergies and interest in joining various teams. Project teams are comprised of Champions, which are media and entertainment companies looking to steer, support, trial, and make use of the innovations resulting from the Accelerator work, while the Participants are tech innovation vendors and suppliers working with these brands to create and execute the breakthroughs that will be showcased at IBC this year.

IBC Kickstart Day also saw the 2023 Accelerator Project of the Year Award presented to the Responsive Narrative Factory team, which developed a solution for delivering personalised narratives, tailored by consumers in real time via a metadata-powered content selection interface. The team demonstrated a new component-based approach to quickly and cost-effectively creating multiple versions of content from a single master to enable precision targeting of programs to different demographics, regions or groups. Champions were BBC and IET, and Participants included CuVo, EZDRM, Infuse Video, JPB Media Solutions and Metarex.

For this 2024 cycle, the projects selected for development are:

ECOFLOW: Energy-Conserving Optimization for Future-ready, Low-impact Online Workflows a project proposed by Humans Not Robots and Accedo and supported by Champions ITV and BBC. This project tackles the environmental impact of media consumption by developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, aligning best-of-breed energy-saving features into a unified user experience. It will essentially determine and demonstrate opportunities to make processing, streaming and media consumption more measurable and sustainable.

Connecting Live Performances of the Future with ULL-AVLM (Ultra-Low Latency Audio, Video, Light and Media Data) a project proposed by d&b Solutions and Championed by the University of Strathclyde, plus others. It aims to develop a solution for delivering data between venues in sync and with private 5G to unlock ultra-low latencies. In a world where live performances include dynamic visual canvases powered by real-time engines, spatial/object-based audio, and complex lighting and tracking data, this project will recreate the experience of a live performance in multiple locations or bring together remote performers into a seamless and immersive live experience.

Solving the IP (Internet Protocol) Identity Crisis A project proposed by Eviden and supported by Champions BBC, EBU, IMG, and Solent University. This project looks to address challenges around IP infrastructure within broadcast facilities created by the orchestration of media flows namely, how to find the correct device, sender or receiver when there might be thousands in a facility. The team will gather data from across the industry to establish current obstacles and utilise it to test and implement solutions incorporating IS 13. Dynamic routing for orchestrated infrastructure will then take place. A collaborative group will include key industry standards movements working toward an accelerated approach to this industry challenge.

Design Your Weapons in the Fight Against Disinformation is a project proposed by Champions BBC and CBS News and Paramount Global. The goals of this project are to develop an industry-wide understanding on the challenges and abuses being faced today by all media outlets in identifying disinformation and helping audiences identify trustworthy news and information. It aims to build support around how media companies work together to address the issues and the question of communicating this work to new audiences. Through the resources of the BBC, CBS/Paramount and other Co-Champions, the team will look to establish an initial p

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