A New Day Dawns For Media Product DevelopmentBy TVU Staff, TVU Networks
February 4th, 2021
View Related Products
Stop right there. Don't dismiss this blog because you create media content, not media products. The two have always been closely aligned and going forward will be even more tightly bound with consequences for how you work and the speed with which you can respond to the demands of your clients or media organizations for production services.
There is a dramatic change occurring below the surface of the tools used to switch video, mix audio, add graphics and communicate with production personnel, talent and guests. The seedbed for this change is the cloud where virtualized equivalents of the technologies and products used to produce, playout and distribute TV reside.
However, while significant, virtualization isn't the prime mover for the change that's occurring. That distinction belongs to a concept that's rather new to the media landscape, namely microservices.
Microservices -A Little Background
The roots of microservices can be traced back to the 1970s and have been in play in the computing arena for some time. But over the last few years, microservices have begun to come into their own in the Media & Entertainment (M&E) industry.
A detailed history of microservices is well beyond the scope of this blog; however, there are a few informative articles online that can quickly bring you up to speed if you're unfamiliar with their origin. (Some include: The Long History of Microservices by Jan Stenberg; Microservices: What They Are and Why Use Them by Laura Mauersberger; Microservices - A Definition of This New Architectural Term by James Lewis and Martin Fowler; and Microservices Architecture - A Little History by Oren Eini.)
If video is more your speed, check out: What are microservices really all about? Microservices Basics Tutorial on YouTube.
As is stated in one way or another in these sources, microservices are mini-applications. The concept behind microservices is that rather than having one gargantuan computer application perform all of the functions needed for a particular computing activity, such as word processing, multiple independent mini-applications that can run on different hardware perform the same overall role.
This architecture offers programmers and IT departments a variety of advantages, such easier deployments and scalability.
What This Means For The M&E Industry
These mini-applications, or microservices, can be deployed on multiple servers in the cloud and used as needed. What this means for M&E companies is that rather than having to buy standalone hardware and software to meet peak demand, instances of needed microservices can be spun up on additional cloud servers, talk to each other over the network and meet the demands of the busiest day of the year. When no longer needed, they can be spun back down.
From a financial point of view, this OpEx model, in which an M&E organization simply pays for what it uses rather than investing CapEx dollars to meet peak demand and having those resources sit idle the rest of the time, is quite attractive.
Beyond economics, however, virtualization leveraging a microservices architecture means vendors can be more agile and responsive in meeting the needs of their M&E industry customers, who in turn can better and more quickly meet the needs of their clients.
Rather than rewriting code and conducting all of the testing required to update and add new features to a monolithic application, vendors leveraging a microservices architecture can add new mini-applications from their library of existing microservices to create new products as needed. In the process, development time collapses to the days needed to build the best UI rather than the months or more needed to complete a new version of a monolithic application.
Microservices In The Real World
This is not simply a theoretical discussion. TVU Networks powered through the development of several important products last year and this based on a microservices architecture.
Consider TVU Partyline-a cloud-based solution launched in May 2020 that combines virtual presence and real-time communications. TVU Partyline went from concept to completion in about one and half months thanks in large part to TVU Networks' existing library of microservices.
Developed to address the immediate needs of media companies to produce shows with production crews, talent and guests remotely located and socially distanced due to COVID-19, TVU Partyline has gone through several iterations to meet specific unfolding production requirements, such as bringing virtual fans into the stands on monitors and video walls for sports productions and delivering the real-time audio and video presence of hundreds of presenters, nominees and winners for awards shows.
Within the past couple of months, TVU Networks tapped into it microservices arsenal to bring to market TVU Remote Commentator, a solution that enables sports play-by-play and color commentators to call games live without being at venue where they are being played.
This cloud-based solution relies on a very task-specific interface to enable remote commentators to control their own volume and transport their video and speech back to the production center-whether it's brick and mortar or virtual. At the same time, it leverages many existing TVU Networks microservices, such as those used to mix audio in TVU Producer and others used by TVU Partyline to enable real-time remote video and audio transport as well as return video.
There are also many examples of how TVU Networks is taking advantage of microservices to add critical capabilities, such as AI-based closed captioning and frame-by-frame metadata creation, to productions based on what's needed. Whatever the differences are with respect to the
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
A New Day Dawns For Media Product DevelopmentBy TVU Staff, TVU Networks
