Sports produce a slew of data. In a game of cricket, for example, each play generates millions of video-frame data points for a sports analyst to scrutinize, according to Masoumeh Izadi, managing director of deep-tech startup TVConal.
The Singapore-based company uses NVIDIA AI and computer vision to power its sports video analytics platform, which enables users - including sports teams, leagues and TV broadcasters - to gain performance insights from these massive amounts of data in real time.
Short for Television Content Analytics, TVConal provides video analytics for a variety of sports, with a focus on cricket, tennis, badminton and football.
Its platform - powered by the NVIDIA Metropolis application framework for vision AI - can detect important in-game events, model athlete behavior, make movement predictions and more. It all helps dissect the minute details in sports, enabling teams to make smarter decisions on the field.
TVConal is a member of NVIDIA Inception, a free program that supports startups revolutionizing industries with cutting-edge technology.
Automated Match Tagging Match tagging - creating a timeline of significant in-game events - is crucial to sports video analytics. Tags are used to generate detailed reports that provide performance statistics and visual feedback for referees, coaches, athletes and fans.
Since plays and other in-game events occur in mere instants, up to 20 loggers work together to accomplish live tagging for some sports matches, according to Izadi. This can be time consuming and labor intensive.
With TVConal's platform, sports analysts can extract insights from video frames with just a few clicks - as AI helps to automatically and accurately tag matches in real time. This gives analysts the time to dig deeper into the data and provide more detailed feedback for teams.
The platform can also catch critical moments or foul plays that the naked eye might miss.
If a player does an illegal action that's beyond a human's ability to process in a few milliseconds, the platform can detect that and inform the umpires to take an action just in time, Izadi said.
TVConal's platform is built using NVIDIA Metropolis, which simplifies the development, deployment and scale of AI-enabled video analytics applications from edge to cloud. Metropolis includes pretrained models, training and optimization tools, software development kits, CUDA-X libraries and more - all optimized to run on NVIDIA-Certified Systems based on the NVIDIA EGX enterprise platform for accelerated computing.
NVIDIA's software tools, frameworks and hardware allow us to iterate faster and bring ideas to market with shortened life cycles and reduced costs, Izadi said.
NVIDIA GPU-accelerated compute resources used in TVConal's platform include the NVIDIA Jetson platform for AI at the edge, RTX 3090 workstations on-prem and Tesla V100 and A100 in the cloud.
TVConal uses the NVIDIA DeepStream SDK to simplify video processing pipelines; NVIDIA pretrained models and the TAO toolkit to accelerate AI training; and the NVIDIA TensorRT SDK to optimize inference.
DeepStream enabled the TVConal team to process live video and audio streams in real time - the necessary speed to match video frame rates. In addition, the TensorRT library helped TVConal convert its machine learning models to more quickly process data, while maintaining accuracy.
And as a member of NVIDIA Inception, TVConal has access to technical resources, industry experts and go-to-market support.
The company's clients include international production company NEP Group, the Pakistan Cricket Board and others.
There is an increasing volume of sports content to extract value from, said Izadi, highlighting that the global sports analytics market size is expected to grow over 20% by 2028. Automated video processing is revolutionary in sports, and we are excited to build more advanced models and pipelines to keep the revolution going.
More innovative players worldwide are using NVIDIA Metropolis for sports analytics, including startups Pixellot, Track160 and Veo.
Watch an on-demand NVIDIA GTC session about how AI is revolutionizing the sports industry - better predicting competition outcomes, improving performance and increasing viewers' quality expectations.
Learn more about NVIDIA Metropolis and apply to join NVIDIA Inception.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Sports produce a slew of data. In a game of cricket, for example, each play generates millions of video-frame data points for a sports analyst to scrutinize, according to Masoumeh Izadi, managing director of deep-tech startup TVConal.
