As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
AWS at NAB 2024 highlights follow, with more to roll out in the coming weeks on the AWS NAB 2024 Event Page, where you can also book a meeting at NAB with an AWS M&E specialist.
NAB Show LIVE, powered by AWS and NVIDIA
New for 2024, AWS will run a cloud-based live news broadcast during NAB. Each day will kick off with a one-hour Good Morning, NAB! show, which will be programmed like a news show. The broadcast setup will include a production set with a news desk and cameras in the West Hall lobby of the LVCC and a Production Control Room in the AWS booth (W1701) that attendees can visit. Vision and audio mixing will be done on site in the Production Control Room; graphics overlay, editing, and other tasks will be done remotely to highlight the geo-diverse crewing possibilities of Live Cloud Production (LCP) on AWS using NVIDIA GPU-backed Amazon Elastic Compute Cloud (EC2) G4 and G5 instances. In addition to NVIDIA, several other AWS partners are contributing to this activation, including AP ENPS, Ross Video, Telos Alliance, LiveU, Haivision, CaptionHub, Zixi, Alpha, Aoto, and Ikan.
NAB Show LIVE can be viewed in the AWS booth, on the NAB Show website, and on select screens located across the conference halls. Live broadcasts will also be conducted from the show floor by roving reporters.
NAB main stage presentation: How generative AI is changing the game
On Monday, April 15 from 11:30am-12:30pm, Dr. Matt Wood, Vice President of Artificial Intelligence products at AWS and Julie Souza, Global Leader, Strategic Business Development, Sports at AWS, join Aaron Amendolia, NFL Deputy CIO, and Scott Gutterman, PGA TOUR Senior Vice President Digital Operations, for an AI-centric discussion moderated by Thursday Night Football's Kaylee Hartung.
The AWS NAB booth experience
Returning to its double-decker layout in the West Hall, the AWS NAB booth space has grown to accommodate a new Builder Zone where attendees can connect with experts from AWS service teams to help build bespoke solutions for M&E challenges. The booth will feature application-tailored demos, including:
Broadcast & Live Production In addition to the NAB Show Live newsroom in the cloud program, Broadcast & Live Production demonstrations comprise LCP for sports events, Infrastructure as Code for automated deployment, streamlined playout and master control management to optimize distribution strategies using AWS Elemental solutions, alongside ISV technology aimed at delivering ATSC 3.0 and improving monitoring/observability capabilities.
Monetization Monetization demonstrations include converged TV ad sales in local and national markets; unified measurement solutions to enable alternate currencies; next-gen ad formats including virtual product placement and shoppable video; self-service privacy-enhanced data collaboration in AWS Clean Rooms; customer data solutions for finding, activating, and retaining audience; generative AI for ad creative generation and moderation, contextual advertising, and deriving audience insights; and integrations with Amazon Marketing Cloud (AMC), Amazon Publisher Cloud (APS), AMC + Amazon demand-side platform (ADSP) Integration, and Amazon Anywhere.
Direct-to-Consumer Direct-to-Consumer (D2C) demonstrations include end-to-end delivery capabilities, personalized experiences, server-side ad insertion (SSAI) at scale, sports streaming, cloud DVR integration, automated multi-language subtitling, low-latency delivery featuring AWS Elemental MediaPackage v2, interactive enhancements to streaming video, and integrated monitoring & observability. Additionally, live streaming with dynamic SSAI using live produced news content; video on-demand (VOD) programming options; personalized free ad-supported television (FAST) from VOD assets; and integrated monitoring and observability will be showcased for newsrooms in the cloud.
Media Supply Chain & Archive Media Supply Chain & Archive (MSCA) demonstrations highlight how customers can save money and create value from the content. Use cases include packaged file-based content (such as sports highlights) for live-to-air, live ingest to VOD/FAST, and AI-based content summarization (sports results). Newsroom demonstrations will include workflow automation, intelligent QC, clipping / editing, archive search, storefront (asset monetization), and AI audio splitting. Additional demonstrations include supply chain orchestration, dubbing and localization using generative AI, analytics visualizations, rights management, asset management, and packaging / distribution.
Data Science & Analytics Data Science & Analytics (DSA) demonstrations will highlight how building data, analytics, and AI-enabled media workflows can enhance the viewer experience and streamline live production, as well as video content analysis and summarization. DSA solutions applicable to the newsroom in the cloud include contextual search for real-time news, contextual ads for real-time news, and AI-driven news summarization. Most of the DSA demos feature generative AI capabilities, including for media intelligence, personalization, and asset generation / transformation.
Content Production Content Production demonstrations create a holistic studio in the cloud composed o
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
