As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
AWS at NAB 2024 highlights follow, with more to roll out in the coming weeks on the AWS NAB 2024 Event Page, where you can also book a meeting at NAB with an AWS M&E specialist.
NAB Show LIVE, powered by AWS and NVIDIA
New for 2024, AWS will run a cloud-based live news broadcast during NAB. Each day will kick off with a one-hour Good Morning, NAB! show, which will be programmed like a news show. The broadcast setup will include a production set with a news desk and cameras in the West Hall lobby of the LVCC and a Production Control Room in the AWS booth (W1701) that attendees can visit. Vision and audio mixing will be done on site in the Production Control Room; graphics overlay, editing, and other tasks will be done remotely to highlight the geo-diverse crewing possibilities of Live Cloud Production (LCP) on AWS using NVIDIA GPU-backed Amazon Elastic Compute Cloud (EC2) G4 and G5 instances. In addition to NVIDIA, several other AWS partners are contributing to this activation, including AP ENPS, Ross Video, Telos Alliance, LiveU, Haivision, CaptionHub, Zixi, Alpha, Aoto, and Ikan.
NAB Show LIVE can be viewed in the AWS booth, on the NAB Show website, and on select screens located across the conference halls. Live broadcasts will also be conducted from the show floor by roving reporters.
NAB main stage presentation: How generative AI is changing the game
On Monday, April 15 from 11:30am-12:30pm, Dr. Matt Wood, Vice President of Artificial Intelligence products at AWS and Julie Souza, Global Leader, Strategic Business Development, Sports at AWS, join Aaron Amendolia, NFL Deputy CIO, and Scott Gutterman, PGA TOUR Senior Vice President Digital Operations, for an AI-centric discussion moderated by Thursday Night Football's Kaylee Hartung.
The AWS NAB booth experience
Returning to its double-decker layout in the West Hall, the AWS NAB booth space has grown to accommodate a new Builder Zone where attendees can connect with experts from AWS service teams to help build bespoke solutions for M&E challenges. The booth will feature application-tailored demos, including:
Broadcast & Live Production In addition to the NAB Show Live newsroom in the cloud program, Broadcast & Live Production demonstrations comprise LCP for sports events, Infrastructure as Code for automated deployment, streamlined playout and master control management to optimize distribution strategies using AWS Elemental solutions, alongside ISV technology aimed at delivering ATSC 3.0 and improving monitoring/observability capabilities.
Monetization Monetization demonstrations include converged TV ad sales in local and national markets; unified measurement solutions to enable alternate currencies; next-gen ad formats including virtual product placement and shoppable video; self-service privacy-enhanced data collaboration in AWS Clean Rooms; customer data solutions for finding, activating, and retaining audience; generative AI for ad creative generation and moderation, contextual advertising, and deriving audience insights; and integrations with Amazon Marketing Cloud (AMC), Amazon Publisher Cloud (APS), AMC + Amazon demand-side platform (ADSP) Integration, and Amazon Anywhere.
Direct-to-Consumer Direct-to-Consumer (D2C) demonstrations include end-to-end delivery capabilities, personalized experiences, server-side ad insertion (SSAI) at scale, sports streaming, cloud DVR integration, automated multi-language subtitling, low-latency delivery featuring AWS Elemental MediaPackage v2, interactive enhancements to streaming video, and integrated monitoring & observability. Additionally, live streaming with dynamic SSAI using live produced news content; video on-demand (VOD) programming options; personalized free ad-supported television (FAST) from VOD assets; and integrated monitoring and observability will be showcased for newsrooms in the cloud.
Media Supply Chain & Archive Media Supply Chain & Archive (MSCA) demonstrations highlight how customers can save money and create value from the content. Use cases include packaged file-based content (such as sports highlights) for live-to-air, live ingest to VOD/FAST, and AI-based content summarization (sports results). Newsroom demonstrations will include workflow automation, intelligent QC, clipping / editing, archive search, storefront (asset monetization), and AI audio splitting. Additional demonstrations include supply chain orchestration, dubbing and localization using generative AI, analytics visualizations, rights management, asset management, and packaging / distribution.
Data Science & Analytics Data Science & Analytics (DSA) demonstrations will highlight how building data, analytics, and AI-enabled media workflows can enhance the viewer experience and streamline live production, as well as video content analysis and summarization. DSA solutions applicable to the newsroom in the cloud include contextual search for real-time news, contextual ads for real-time news, and AI-driven news summarization. Most of the DSA demos feature generative AI capabilities, including for media intelligence, personalization, and asset generation / transformation.
Content Production Content Production demonstrations create a holistic studio in the cloud composed o
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Quality control (QC) has long been a gatekeeper of technical fidelity. Editors and technicians have adhered to a simple, disciplined checklist: bitrate, resolut...
05/03/2026
Leading video software provider Synamedia today announced it has partnered with Swiss sports technology specialist, Asport to deliver global live streaming for ...
05/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vic...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
05/03/2026
March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month.
Leading the Ma...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
