As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
AWS at NAB 2024 highlights follow, with more to roll out in the coming weeks on the AWS NAB 2024 Event Page, where you can also book a meeting at NAB with an AWS M&E specialist.
NAB Show LIVE, powered by AWS and NVIDIA
New for 2024, AWS will run a cloud-based live news broadcast during NAB. Each day will kick off with a one-hour Good Morning, NAB! show, which will be programmed like a news show. The broadcast setup will include a production set with a news desk and cameras in the West Hall lobby of the LVCC and a Production Control Room in the AWS booth (W1701) that attendees can visit. Vision and audio mixing will be done on site in the Production Control Room; graphics overlay, editing, and other tasks will be done remotely to highlight the geo-diverse crewing possibilities of Live Cloud Production (LCP) on AWS using NVIDIA GPU-backed Amazon Elastic Compute Cloud (EC2) G4 and G5 instances. In addition to NVIDIA, several other AWS partners are contributing to this activation, including AP ENPS, Ross Video, Telos Alliance, LiveU, Haivision, CaptionHub, Zixi, Alpha, Aoto, and Ikan.
NAB Show LIVE can be viewed in the AWS booth, on the NAB Show website, and on select screens located across the conference halls. Live broadcasts will also be conducted from the show floor by roving reporters.
NAB main stage presentation: How generative AI is changing the game
On Monday, April 15 from 11:30am-12:30pm, Dr. Matt Wood, Vice President of Artificial Intelligence products at AWS and Julie Souza, Global Leader, Strategic Business Development, Sports at AWS, join Aaron Amendolia, NFL Deputy CIO, and Scott Gutterman, PGA TOUR Senior Vice President Digital Operations, for an AI-centric discussion moderated by Thursday Night Football's Kaylee Hartung.
The AWS NAB booth experience
Returning to its double-decker layout in the West Hall, the AWS NAB booth space has grown to accommodate a new Builder Zone where attendees can connect with experts from AWS service teams to help build bespoke solutions for M&E challenges. The booth will feature application-tailored demos, including:
Broadcast & Live Production In addition to the NAB Show Live newsroom in the cloud program, Broadcast & Live Production demonstrations comprise LCP for sports events, Infrastructure as Code for automated deployment, streamlined playout and master control management to optimize distribution strategies using AWS Elemental solutions, alongside ISV technology aimed at delivering ATSC 3.0 and improving monitoring/observability capabilities.
Monetization Monetization demonstrations include converged TV ad sales in local and national markets; unified measurement solutions to enable alternate currencies; next-gen ad formats including virtual product placement and shoppable video; self-service privacy-enhanced data collaboration in AWS Clean Rooms; customer data solutions for finding, activating, and retaining audience; generative AI for ad creative generation and moderation, contextual advertising, and deriving audience insights; and integrations with Amazon Marketing Cloud (AMC), Amazon Publisher Cloud (APS), AMC + Amazon demand-side platform (ADSP) Integration, and Amazon Anywhere.
Direct-to-Consumer Direct-to-Consumer (D2C) demonstrations include end-to-end delivery capabilities, personalized experiences, server-side ad insertion (SSAI) at scale, sports streaming, cloud DVR integration, automated multi-language subtitling, low-latency delivery featuring AWS Elemental MediaPackage v2, interactive enhancements to streaming video, and integrated monitoring & observability. Additionally, live streaming with dynamic SSAI using live produced news content; video on-demand (VOD) programming options; personalized free ad-supported television (FAST) from VOD assets; and integrated monitoring and observability will be showcased for newsrooms in the cloud.
Media Supply Chain & Archive Media Supply Chain & Archive (MSCA) demonstrations highlight how customers can save money and create value from the content. Use cases include packaged file-based content (such as sports highlights) for live-to-air, live ingest to VOD/FAST, and AI-based content summarization (sports results). Newsroom demonstrations will include workflow automation, intelligent QC, clipping / editing, archive search, storefront (asset monetization), and AI audio splitting. Additional demonstrations include supply chain orchestration, dubbing and localization using generative AI, analytics visualizations, rights management, asset management, and packaging / distribution.
Data Science & Analytics Data Science & Analytics (DSA) demonstrations will highlight how building data, analytics, and AI-enabled media workflows can enhance the viewer experience and streamline live production, as well as video content analysis and summarization. DSA solutions applicable to the newsroom in the cloud include contextual search for real-time news, contextual ads for real-time news, and AI-driven news summarization. Most of the DSA demos feature generative AI capabilities, including for media intelligence, personalization, and asset generation / transformation.
Content Production Content Production demonstrations create a holistic studio in the cloud composed o
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
