As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
AWS at NAB 2024 highlights follow, with more to roll out in the coming weeks on the AWS NAB 2024 Event Page, where you can also book a meeting at NAB with an AWS M&E specialist.
NAB Show LIVE, powered by AWS and NVIDIA
New for 2024, AWS will run a cloud-based live news broadcast during NAB. Each day will kick off with a one-hour Good Morning, NAB! show, which will be programmed like a news show. The broadcast setup will include a production set with a news desk and cameras in the West Hall lobby of the LVCC and a Production Control Room in the AWS booth (W1701) that attendees can visit. Vision and audio mixing will be done on site in the Production Control Room; graphics overlay, editing, and other tasks will be done remotely to highlight the geo-diverse crewing possibilities of Live Cloud Production (LCP) on AWS using NVIDIA GPU-backed Amazon Elastic Compute Cloud (EC2) G4 and G5 instances. In addition to NVIDIA, several other AWS partners are contributing to this activation, including AP ENPS, Ross Video, Telos Alliance, LiveU, Haivision, CaptionHub, Zixi, Alpha, Aoto, and Ikan.
NAB Show LIVE can be viewed in the AWS booth, on the NAB Show website, and on select screens located across the conference halls. Live broadcasts will also be conducted from the show floor by roving reporters.
NAB main stage presentation: How generative AI is changing the game
On Monday, April 15 from 11:30am-12:30pm, Dr. Matt Wood, Vice President of Artificial Intelligence products at AWS and Julie Souza, Global Leader, Strategic Business Development, Sports at AWS, join Aaron Amendolia, NFL Deputy CIO, and Scott Gutterman, PGA TOUR Senior Vice President Digital Operations, for an AI-centric discussion moderated by Thursday Night Football's Kaylee Hartung.
The AWS NAB booth experience
Returning to its double-decker layout in the West Hall, the AWS NAB booth space has grown to accommodate a new Builder Zone where attendees can connect with experts from AWS service teams to help build bespoke solutions for M&E challenges. The booth will feature application-tailored demos, including:
Broadcast & Live Production In addition to the NAB Show Live newsroom in the cloud program, Broadcast & Live Production demonstrations comprise LCP for sports events, Infrastructure as Code for automated deployment, streamlined playout and master control management to optimize distribution strategies using AWS Elemental solutions, alongside ISV technology aimed at delivering ATSC 3.0 and improving monitoring/observability capabilities.
Monetization Monetization demonstrations include converged TV ad sales in local and national markets; unified measurement solutions to enable alternate currencies; next-gen ad formats including virtual product placement and shoppable video; self-service privacy-enhanced data collaboration in AWS Clean Rooms; customer data solutions for finding, activating, and retaining audience; generative AI for ad creative generation and moderation, contextual advertising, and deriving audience insights; and integrations with Amazon Marketing Cloud (AMC), Amazon Publisher Cloud (APS), AMC + Amazon demand-side platform (ADSP) Integration, and Amazon Anywhere.
Direct-to-Consumer Direct-to-Consumer (D2C) demonstrations include end-to-end delivery capabilities, personalized experiences, server-side ad insertion (SSAI) at scale, sports streaming, cloud DVR integration, automated multi-language subtitling, low-latency delivery featuring AWS Elemental MediaPackage v2, interactive enhancements to streaming video, and integrated monitoring & observability. Additionally, live streaming with dynamic SSAI using live produced news content; video on-demand (VOD) programming options; personalized free ad-supported television (FAST) from VOD assets; and integrated monitoring and observability will be showcased for newsrooms in the cloud.
Media Supply Chain & Archive Media Supply Chain & Archive (MSCA) demonstrations highlight how customers can save money and create value from the content. Use cases include packaged file-based content (such as sports highlights) for live-to-air, live ingest to VOD/FAST, and AI-based content summarization (sports results). Newsroom demonstrations will include workflow automation, intelligent QC, clipping / editing, archive search, storefront (asset monetization), and AI audio splitting. Additional demonstrations include supply chain orchestration, dubbing and localization using generative AI, analytics visualizations, rights management, asset management, and packaging / distribution.
Data Science & Analytics Data Science & Analytics (DSA) demonstrations will highlight how building data, analytics, and AI-enabled media workflows can enhance the viewer experience and streamline live production, as well as video content analysis and summarization. DSA solutions applicable to the newsroom in the cloud include contextual search for real-time news, contextual ads for real-time news, and AI-driven news summarization. Most of the DSA demos feature generative AI capabilities, including for media intelligence, personalization, and asset generation / transformation.
Content Production Content Production demonstrations create a holistic studio in the cloud composed o
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show's motto, Where Content Comes to Life,' with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, and monetize content will also be on display in the AWS booth (West Hall, W1701) at the Las Vegas Convention Center (LVCC) and across the show, including more than 30 generative artificial intelligence (AI) demonstrations.
