AmberFin Appoints Eurotek as Channel Partner to Strengen Presence in Ireland

AmberFin Appoints Eurotek as Channel Partner to Strengthen Presence in Ireland 27 Feb 2014

AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, today announced it has appointed Dublin-based Eurotek as national channel partner to develop new business opportunities for AmberFin across the Irish market.

Formed in 1967, Eurotek specialises in the design, supply and installation of broadcast television, digital video production and computer graphics systems. The company is closely aligned to the strong rise of file-based broadcast workflows in Ireland.

As a systems integrator and supplier to the Irish media creation and production industry for over 40 years, Eurotek always strives to align itself with new and innovative technology partners. With AmberFin iCR, Eurotek has identified a suite of encoding and transcoding solutions that greatly complements its existing product range. File management and transcoding is becoming an evermore important area of media production and with the ease of digital media delivery worldwide, frame accurate standards conversion is also becoming vital. Hardware standards conversion has been the norm for many years but to produce the same quality in a software workflow is much harder to achieve, hence why Eurotek is so impressed with AmberFin iCR.

Ireland has a wealth of media production facilities, from small production houses working on local content to major production and VFX houses producing content for Hollywood and international TV studios. Tape delivery is still very popular but digital delivery will very quickly become the norm. In particular with delivery to broadcasters who have implemented the Digital Production Partnership (DPP) AS-11 standard. The adoption of file based workflows is steadily increasing in Ireland and Eurotek see a big trend towards this in 2014.

There are many products on the market that can transcode media from one format to another, but we felt that the ease of use and the overall quality produced by AmberFin's iCR products put it ahead of many alternatives, commented Kevin Moore, Managing Director of Eurotek. As important as the technology is the partner relationship: we immediately felt that we could work with AmberFin after meeting with their management team. Their business plan and product development impressed us greatly and we see AmberFin becoming a very popular choice for this type of technology.

Ireland is fast becoming a leader in the adoption of file-based broadcast workflows and to capitalise on this opportunity AmberFin needed a company that really understood the technology and the Irish market, this is what Eurotek offers us, commented Jeremy Deaner, Chief Executive Officer of AmberFin. Already, we are talking to customers together and we see great opportunities in our co-operative partnership.

About Eurotek

Eurotek Ireland Ltd. is a Dublin-based company specialising in the broadcast, professional audio-visual and VFX sectors. It is the official accredited Irish distributor for most of the broadcast industry's leading manufacturers. Eurotek was founded in 1967, and has provided equipment, services, and consultancy to the broadcast sector in Ireland from the outset.

During its years of operation Eurotek has built and benefited from, a reputation of reliability, innovation and expertise. Eurotek has clients across a variety of industries such as broadcast, education and post production. In addition Eurotek is recognised by its vendor companies as a progressive, technically proficient organisation, and is commonly asked to participate in future strategy meetings for the major manufacturers.

As an Irish owned and based company, Eurotek can offer a cost-effective, local resource to our clients, with fast response, and flexible scheduling to meet the client's requirements. Our cross-discipline skills of IT and Broadcast technology offer a highly-proficient, technically competent resource available as required, with a clear understanding of the challenge facing all organisations. www.eurotek.ie

About AmberFin

AmberFin's business is intelligent media conversion, solving file-based workflow challenges for broadcasters, sports organizations, post-production houses and other media content owners. Scalable, agile and efficient, the AmberFin iCR (intelligent Content Re-Purposing) Platform brings true innovation and cost-effectiveness to the demands of multi-platform delivery, enabling the industry to deal with high volumes and true-to-source high quality pictures at the same time, all with exclusive slim-file technology.

Unique to the iCR Platform, AmberFin's industry leading approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines, automated processes that integrate third party verification tools with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin continues to experience market growth thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world's leading media organizations including Sony Pictures, Warner Brothers, Turner Broadcasting, Canal+, ITV, ZDF, NRK, Nine Network Australia, Discovery and National Geographic. To follow the latest innovations in Broadcast-IT workflow technologies visit blog.amberfin.com

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