Digital Content Governance the Clever Storage

20/06/2017

In the media and broadcast industry, we all know that the essential aspect is maximising value from created content. Its important to be able to access the right piece of content in front of the right audience at the right time. With a vast and varied range of content, scouring through hours of footage can create a vacuum for time and money. Not to mention drastically reducing the efficiency. To satisfy the thirst for on demand more and more content is being transferred to online file based systems, therefore, its become important to implement a storage platform that helps the process. Digital Content Governance solutions provide exactly that clever storage that helps not hinders.

When storing millions of large files in a file system it can become particularly difficult to access them. Especially archived files that have no sense of storage structure. Often due to time limits, this means that unfound footage must, if possible, be shot again. This is a nuisance of the greatest proportions in the production and broadcast industry and is a big waste of time and money. Its understandable that the industry hasnt quite come to grips with managing petabytes of content using disk-based storage as it is a recent development in a fast-moving landscape. More often than not, the disk format is treated in the same way the offline formats were. This makes for a lack of integration and automation, which introduces errors into the workflow and is detrimental to the efficiency. The result is, often, a number of un-managed storage silos, made up of everything from high end scalable NAS to USB Drives and LTO libraries.

This is where Digital Content Governance becomes important to ensuring the highest revenue return from content. When implementing a storage platform the TEB (Total Economic Benefit) of that solution needs to be high on the list of considerations. If companies wish to benefit from their content then they need to be able to have their figurative hands on their data 24/7 to use it, re-shape it, and re-use it again. Digital Content Governance platforms enable that, and they also focus on the whole package required to protect, curate, share, distribute and audit digital content.

Ultimately, Digital Content Governance is a platform that enables companies to maximise the value of their content through: easy search options, authenticity insurance, data protection, business continuity, future-proof content and controllable access.

By combining a Digital Content Governance platform, such as MatrixStore, with a flexible and scalable Media Asset Management platform, such as Cantemo Portal, you can truly maximise the value of your content, enabling easy access to your files throughout the workflow, as well as automated workflows and processes, making them that much more efficient. That harmonious relationship is obvious from the amount of joint projects and something easily enabled as both our solutions easily integrate with any number of other parts of the chain. Heres to the next project!

LINK:	http://www.cantemo.com/news/2017/6/digital-content-governance-the-clev...
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