Sony Pixel Power calrec Sony

MPC Selects OptiTrack Motion Capture Technology

18/02/2014

International VFX leader The Moving Picture Company (MPC) has bestowed its creative wizardry upon the media and entertainment industry for the past 25 years. The venerated studio is experienced in concept design, previs, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, virtual production, color grading and any amalgamation thereof. To support these activities, MPC relies on an 18-camera OptiTrack motion capture system, which the studio recently supplemented with Prime 17W cameras and Motive software. Overseen by Global Head of Crowd Simulation and Motion Capture Adam Davis and located in MPC's London headquarters, the setup is leveraged by MPC facilities worldwide, including in Vancouver, Montreal, Los Angeles, New York, Amsterdam, Bangalore and Mexico City.

Man of Steel - 2013 Warner Bros. Entertainment Inc. and Legendary Pictures Funding, LLC. All rights reserved.

OptiTrack's Prime 17W camera has a phenomenally wide angle and captures high fidelity data. We had good coverage before but now we have floor to ceiling volume, and we can capture finger data and fine details, said Davis.

Having previously invested in an earlier generation of OptiTrack technology, MPC opted to upgrade with the launch of the Prime 17W and release of enticing enhancements to OptiTrack's Motive software. In London, space comes at a premium. Up until now, high quality motion capture just wasn't economically viable for our needs. The new system has already made a huge difference in production efficiencies, Davis noted.

Man of Steel - 2013 Warner Bros. Entertainment Inc. and Legendary Pictures Funding, LLC. All rights reserved.

Proving to be an increasingly valuable global resource, MPC's OptiTrack setup is integrated with the studio's proprietary asset management system. Tied to Motive software, the system is used to link artists across all MPC facilities and provides an open infrastructure that enables each location remote access to the stage. First, the team submits a list of desired moves and associated characters to the asset management system. Once the shoot kicks off, data and reference video are recorded in Motive then sent to a database. From there, data is processed, solved onto skeletons and passed to Autodesk MotionBuilder for further editing.

MPC executed its first transatlantic motion capture shoot for Man of Steel - a project led by its Vancouver office. With the job requiring a quick turnaround for blocking on a big fight sequence, the animation supervisor enlisted the expertise of Davis. It can take weeks to keyframe data, and if the idea isn't right, it all has to be done again, he shared. Vancouver let us know what movements and reactions they needed. Using mocap, we were able to shoot and deliver rough cuts the next day. It was a good base to quickly get through the blocking phase, so they could spend the bulk of their efforts on refinement.

World War Z - 2013 Paramount Pictures. All rights reserved

Motion capture was also a helpful starting point for MPC's work on the apocalyptic thriller World War Z, which was shortlisted for the 2013 Best Visual Effects Oscar . While the bulk of the stunt work was not handled in-house, MPC tapped its OptiTrack system to develop a twitchy motion for the zombies. Also, preproduction shots were used for layout, and initial R&D tests helped in overall planning. With the addition of the Prime 17W cameras and Motive software, MPC is now deploying motion capture for more prominent hero shots as well, including three upcoming blockbusters that are poised to storm the box office.

While we still work with outside vendors when we need a massive stage, the affordability of OptiTrack's flexible gear have allowed us grow our in-house capabilities and motion capture is becoming increasingly ingrained in our workflow, concluded Davis.

World War Z - 2013 Paramount Pictures. All rights reserved

MPC is currently working on Godzilla, Guardians of the Galaxy, The Amazing Spiderman 2, Maleficent and X-Men: Days of Future Past. For more info about MPC, visit: http://www.moving-picture.com

ABOUT OPTITRACK

OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry's lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.

The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate commercial tracking products TrackIR and SmartNav.

Entertainment customers include: Electronic Arts, Microsoft Game Studios, Cloud Imperium, Ubisoft, Rockstar Games, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.

###
LINK: http://news.creativecow.net/story/874513...
See more stories from creativecow

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

03/11/2025

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew Demsey, IMG SVP, North America Rights

SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...

03/11/2025

Challenging the Norm: How TNT Sports is Evolving Coverage of the Men's and Women's FA Cups With a Fresh Approach

Challenging the norm: How TNT Sports is evolving coverage of the men's and w...

03/11/2025

Inspired Storytelling: TNT Sports' Pete Thomas on Creating Opportunities Out of Challenges for the FA Cups

Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...

03/11/2025

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and Fans

NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...

03/11/2025

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of The Charles Regatta

Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...

03/11/2025

L3Harris and ESL Labs: A Strategic Investment in Canada's Defence Future

Strategic partnership to expand specialized testing equipment, advance national security and support regional economic growth...

03/11/2025

How Will the FCC's Busy Fall Agenda Impact Broadcasters?

In less than two weeks during late September and early October, the Federal Communications Commission acted on two proposed rulemakings that could have an enorm...

03/11/2025

NAB's Josh Miely Named VP of Technology, Programming and Education

Josh Miely is returning to a more hands-on radio and TV role with the National Association of Broadcasters....

03/11/2025

All You Need to Know About MXL

Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...

03/11/2025

The Battle to Protect Broadcast Content From AI Has Just Begun

As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...

03/11/2025

Gary Snow Plans to Retire From Wheatstone

Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....

03/11/2025

Hybrid, AI Are Guiding the Measurement of TV Viewership

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...

03/11/2025

Trailer & poster unveiled for Sky Original festive family feature film Tinsel Town

Monday 3 November 2025 To view this content, please enable our use of cookies. ...

03/11/2025

Rohde & Schwarz acquires open source intelligence specialist Munich Innovation Labs GmbH

Rohde & Schwarz acquires open source intelligence specialist Munich Innovation L...

03/11/2025

Rohde & Schwarz launches revolutionary super wideband mobile network scanner, setting new standard for 5G

Rohde & Schwarz launches revolutionary super wideband mobile network scanner, se...

03/11/2025

Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, accelerate time to market

Nokia and Rohde & Schwarz collaborate on AI-powered 6G receiver to cut costs, ac...

03/11/2025

A4ESSOR and OCCAR sign new procurement contract to advance development of interoperable tactical communication

A4ESSOR and OCCAR sign new procurement contract to advance development of intero...

03/11/2025

Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communications

Sitep Australia joins Rohde & Schwarz team for Hunter class frigate communicatio...

03/11/2025

Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video

Back to All News Famke Janssen Stars as Betty Jonkers in "Forever Pour Toujours" Music Video Entertainment 03 November 2025 GlobalNetherlandsBelgium Link c...

03/11/2025

Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership

Red Seat Ventures and The 33rd Team Announce Exclusive Sales Partnership Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic S...

03/11/2025

Brand New RT Documentary Series Tonight New RT Documentary Series Trackers: The People v The Banks

They've made that decision and ruined an awful lot of people's lives. ...

02/11/2025

Space42 Expands Earth Observation Constellation, Foresight, with Launch of Three New SAR Satellites

Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

01/11/2025

Thunderbolt 3 and Symphony MkII

Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...

01/11/2025

Expanding Symphony Desktop Using ADAT

How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...

01/11/2025

aconnic AG releases Half Year Financial Report 2025 and implements Change Measures

aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...

01/11/2025

tvONE and Matrox Video Partner to Deliver Flawless AV-ove...

tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...

01/11/2025

CJP Broadcast Joins Grass Valley Partner Programme to Str...

CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...

01/11/2025

TAG Video Systems Earns Dual Recognition for ESG Initiati...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...

01/11/2025

Operative Announces New CEO to Drive Next Phase of Growth

Michael Napodano Appointed New CEO Of Operative Media Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...

01/11/2025

Cine Gear Expo Atlanta 2025 Success at Trilith Studios

Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...

01/11/2025

Christopher Ross BSC and 300 Asteras Light the Border Cro...

Photo courtesy of Peacock and Sky Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...

01/11/2025

ITN, Magnite Launch New Private Marketplace for Local Linear TV

NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...

01/11/2025

Netflix Unveils Operation Safed Sagar' at the Inaugural Sekhon Indian Air Force Marathon 2025

Back to All News Netflix Unveils Operation Safed Sagar' at the Inaugural S...

01/11/2025

Netflix Announces Partnership With Yash Raj Films, Bringing Iconic Bollywood Titles to the Platform

Back to All News Netflix Announces Partnership With Yash Raj Films, Bringing Ic...

31/10/2025

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streaming Services for In-Market Viewers

FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...

31/10/2025

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, Jockey Cams, RF Super-Mo

NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...

31/10/2025

Tribute: Remembering Segomotso Keorapetse (28 May 1968 22 October 2025)

FOR IMMEDIATE RELEASE 30 October 2025 It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...

31/10/2025

Nexstar Extends Chairman and CEO Perry Sook Through 2029

IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...

31/10/2025

Late Night Thrives on Social Media With Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...

31/10/2025

Disney Programming Dropped From YouTube TV

The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....

31/10/2025

tvONE Integrates CALICO PRO Video Processing With Matrox ConvertIP Series

CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...

31/10/2025

IAB Urges Standards for CTV Ad Measurement

NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...

31/10/2025

Late Night Shows Thrive on Social Media with Billions of Views in 2025

While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...

31/10/2025

Berklee Celebrates the Inauguration of President Jim Lucchese

Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...

31/10/2025

Family, Food, and Films: Netflix's 'Dining with the Kapoors' Arrives November 21

Back to All News Family, Food, and Films: Netflix's Dining with The Kapoors...

31/10/2025

DPA 4055 Featured in Technologies for Worship Magazine

The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...

31/10/2025

RT Raidi na Gaeltachta Award 2025 to be presented to Piln N Chiarin

The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...

31/10/2025

Share the magic: RT lyric fm Choirs for Christmas Competition 2025 open for submissions

RT lyric fm is calling for choirs across Ireland to share their festive music-m...