
International VFX leader The Moving Picture Company (MPC) has bestowed its creative wizardry upon the media and entertainment industry for the past 25 years. The venerated studio is experienced in concept design, previs, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, virtual production, color grading and any amalgamation thereof. To support these activities, MPC relies on an 18-camera OptiTrack motion capture system, which the studio recently supplemented with Prime 17W cameras and Motive software. Overseen by Global Head of Crowd Simulation and Motion Capture Adam Davis and located in MPC's London headquarters, the setup is leveraged by MPC facilities worldwide, including in Vancouver, Montreal, Los Angeles, New York, Amsterdam, Bangalore and Mexico City.
Man of Steel - 2013 Warner Bros. Entertainment Inc. and Legendary Pictures Funding, LLC. All rights reserved.
OptiTrack's Prime 17W camera has a phenomenally wide angle and captures high fidelity data. We had good coverage before but now we have floor to ceiling volume, and we can capture finger data and fine details, said Davis.
Having previously invested in an earlier generation of OptiTrack technology, MPC opted to upgrade with the launch of the Prime 17W and release of enticing enhancements to OptiTrack's Motive software. In London, space comes at a premium. Up until now, high quality motion capture just wasn't economically viable for our needs. The new system has already made a huge difference in production efficiencies, Davis noted.
Man of Steel - 2013 Warner Bros. Entertainment Inc. and Legendary Pictures Funding, LLC. All rights reserved.
Proving to be an increasingly valuable global resource, MPC's OptiTrack setup is integrated with the studio's proprietary asset management system. Tied to Motive software, the system is used to link artists across all MPC facilities and provides an open infrastructure that enables each location remote access to the stage. First, the team submits a list of desired moves and associated characters to the asset management system. Once the shoot kicks off, data and reference video are recorded in Motive then sent to a database. From there, data is processed, solved onto skeletons and passed to Autodesk MotionBuilder for further editing.
MPC executed its first transatlantic motion capture shoot for Man of Steel - a project led by its Vancouver office. With the job requiring a quick turnaround for blocking on a big fight sequence, the animation supervisor enlisted the expertise of Davis. It can take weeks to keyframe data, and if the idea isn't right, it all has to be done again, he shared. Vancouver let us know what movements and reactions they needed. Using mocap, we were able to shoot and deliver rough cuts the next day. It was a good base to quickly get through the blocking phase, so they could spend the bulk of their efforts on refinement.
World War Z - 2013 Paramount Pictures. All rights reserved
Motion capture was also a helpful starting point for MPC's work on the apocalyptic thriller World War Z, which was shortlisted for the 2013 Best Visual Effects Oscar . While the bulk of the stunt work was not handled in-house, MPC tapped its OptiTrack system to develop a twitchy motion for the zombies. Also, preproduction shots were used for layout, and initial R&D tests helped in overall planning. With the addition of the Prime 17W cameras and Motive software, MPC is now deploying motion capture for more prominent hero shots as well, including three upcoming blockbusters that are poised to storm the box office.
While we still work with outside vendors when we need a massive stage, the affordability of OptiTrack's flexible gear have allowed us grow our in-house capabilities and motion capture is becoming increasingly ingrained in our workflow, concluded Davis.
World War Z - 2013 Paramount Pictures. All rights reserved
MPC is currently working on Godzilla, Guardians of the Galaxy, The Amazing Spiderman 2, Maleficent and X-Men: Days of Future Past. For more info about MPC, visit: http://www.moving-picture.com
ABOUT OPTITRACK
OptiTrack creates the highest performing 3D tracking hardware and software available today and has become the largest motion capture provider in the world. By delivering the best 3D precision, simpler real time workflows, on-site manufacturing enabling the industry's lowest pricing, and free and open developer access, it has become the favorite of industry leaders in game and film production, university education and research, engineering, life science, sports performance and injury prevention, and many others.
The OptiTrack product line includes motion capture software and high-speed tracking cameras, contract engineering services, the GEARS golf training and club fitting solution, and affiliate commercial tracking products TrackIR and SmartNav.
Entertainment customers include: Electronic Arts, Microsoft Game Studios, Cloud Imperium, Ubisoft, Rockstar Games, The Moving Picture Company, Animatrik Film Design, and other top studios and developers around the world. Engineering customers include: Boeing, KMel Robotics, NASA, Oculus VR, Lockheed Martin, John Deere, Mechdyne, Under Armour, Stanford University, Duke University, Laser Shot, Mitsubishi, and Dassault Systems.
###
Most recent headlines
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....