AmberFin Appoints JB&A as Distribution Partner in the US

AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, today announced it has appointed Jeff Burgess and Associates (JB&A) as a distribution partner in the US.

Under the terms of the agreement, AmberFins iCR range of media ingest, transcoding and quality control solutions are now available to JB&As extensive network of certified resellers who will market and sell AmberFins iCR family of products throughout the US. This move will help expand AmberFins reach in North America and reinforce the companys commitment to its growing customer base throughout in the region.

AmberFins iCR software is an ideal solution to help our clients cope with the challenges posed by the ever growing diversity in file formats, says, Jeff Burgess CEO of JB&A. Essentially, AmberFin offers pain relief for all of your file format issues.

The appointment of JB&A as a distribution partner is an important strategic step for us. Thanks to their market and technology expertise in IT, broadcast and other vertical sectors, JB&A will help us open up new opportunities and new markets for AmberFin in North America, comments Jeremy Deaner, AmberFins CEO.

About iCR

AmberFins iCR family of modular software products helps users create a high quality file-based HD/SD master, deliver quality control review, provide unique file conversion to multiple formats and simultaneously prepare multi-platform versions of video content, all within a single software environment. iCR s UQC module, the world's first Unified Quality Control solution for content ingest and transcoding operations combines multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up.

About AmberFin

AmberFin's business is intelligent media conversion, solving file-based workflow challenges for broadcasters, sports organizations, post-production houses and other media content owners. Scalable, agile and efficient, the Amberfin iCR (intelligent Content Re-Purposing) Platform brings true innovation and cost-effectiveness to the demands of multi-platform delivery, enabling the industry to deal with high volumes and true-to-source high quality pictures at the same time, all with exclusive slim-file technology.

Unique to the iCR Platform, AmberFin's industry leading approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines, automated processes that integrate third party verification tools with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes. AmberFin continues to experience market growth thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world's leading media organizations including Sony Pictures, Warner Brothers, Turner Broadcasting, Canal+, ITV, ZDF, NRK, Nine Network Australia, Discovery and National Geographic. To follow the latest innovations in Broadcast-IT workflow technologies visit blog.amberfin.com

About JB&A

Founded in 1996, JB&A is a leader in the field of Digital Media and Video Technology. They are dedicated to bringing the most innovative and complete Digital Media Management, IPTV, Streaming, Digital Projection and Connectivity solutions to market. JB&A is staffed by industry experts, and provides support in every step of the pre and post sales process. JB&A is a unique mix of Consultant, Channel Partner, Solutions Provider and Distributor with an ecosystem of certified, tested and proven products and workflow solutions. For more info, visit http://www.jbanda.com

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