Sony Pixel Power calrec Sony

After a TikTok Hit, corook Gets Serious (Sort Of)

10/06/2023

After a TikTok Hit, corook Gets Serious (Sort Of) The humor and sincerity of if i were a fish struck a chord with alum Corinne Savages listeners. Their new EP proves it was anything but a one-off.

By

John Mirisola

June 9, 2023

Corinne Savage B.M. '17 performs as corook.

Image by Libby Danforth

Its a story as old as music: Have a bad day. Write a great song. Maybe have a better day tomorrow.

Thats more-or-less the experience that launched corook-the artist project of Nashville-based songwriter and producer Corinne Savage B.M. '17-to new levels of notoriety. In April, their song if i were a fish exploded on TikTok, where the video has received more than 18 million views and 380,000 shares to date. The songs core question, Whys everybody on the internet so mean? was deeply serious for Savage, who wrote and performed it with their partner Olivia Barton B.M. '18 in response to online bullying theyd suffered. But the song they pulled from the depths of that struggle was such a gloriously weird and funny celebration of individuality, and it spawned such an overwhelmingly positive and openhearted response, that for one moment in the spring of 2023, it actually managed to make one corner of the internet seem a little less mean.

serious person, Pt. 1 album artwork

This month, corook released their new EP, serious person, Pt. 1-a batch of songs that reaffirm Savages talents as much more than a social media phenomenon. With each song on the EP, corook skillfully balances sincerity and humor, unpacking serious themes such as romantic commitment, body image, and queer identity in a series of witty, sharply observed sonic time capsules.

A lot of the ideas that I have on that EP are centered around those magic moments of, I dont know what this is, but lets chase it, corook says. And in this interview, conducted a few days before they announced their first-ever North American headline tour, they dig into the craft of shaping those magic moments into songs. We also talk about the challenges of balancing internet fame with real-world connection, the significance of their Nashville Pride performance later this month, and much more.

Read the full conversation (edited for length and clarity):

From the outside, it sure seems like youve had kind of a wild couple months. Its not like if i were a fish came out of nowhere, because youve been at this for a while, but that song really did seem to put you in front of a lot of listeners who connected with you in a new way. So Im wondering how youve been processing that response, and if there have been moments in the last couple months where you really knew something was different about the reaction to that song. corook: You know, Ive only had like one other moment like that. Ive posted a lot of songs on TikTok-thats kind of what we have to do now. My song its okay! kind of had a moment. And the biggest difference between that and if i were a fish was the way that it felt like if i were a fish already existed in peoples lives. For its okay! people would take the audio and make a video to the audio, but for if i were a fish, there were thousands of videos of people singing it around the house or to their kid, or, like, a childrens choir singing it. It felt like the song had been around and had a life of its own already.

Its been kind of impossible to process. And one of the things that I did to try to process this online world of people accepting and listening to the song was, I wanted to meet people. I wanted to see if these people were real people. And so I did a little meetup in New York a few weeks ago and just asked people to come, just to see who would come. I thought maybe 25 people would show up, and it must have been like 300 people that came to this park and just showed up to sing the song.

And thats when I was like, Oh, wow. This is not just me gaining a few fans. This is gonna be an actual fan base after this.

Its difficult to be an artist nowadays because the numbers can go up and my phone can ding a bunch of times, but it doesnt totally feel like Im a successful artist. So Im really excited to have shows and see people in real life reacting to the song and just telling me their stories as to how the song affected them, because thats what really makes me feel like Im held by my community.

The internet, and social media specifically, has been an engine for a lot of your notoriety, but at the same time, clearly also a source of a lot of anxiety and heartache for you. So Im really curious, as an artist who has to work on these platforms and also is pretty critical of them in some of your writing: How do you think about your own relationship to the internet? And maybe related, how do you keep yourself grounded in the real life side of things? How Social Media Burnout Affects Musicians

Chris Wares, assistant chair of music business/management, shares tips on how artists can take care of themselves while working to grow their audience.

corook: I think, like anything, I go through seasons. Some seasons its really difficult to have a relationship with social media, and others, it feels just like a creative outlet for me. I think its been a weird time to be an artist because we kind of dont have a choice. We have to be online in some capacity, and it can be difficult to not only find your voice, but also to deal with the reactions coming at you in real time, whether its wildly positive or wildly negative-because theyre both there.

I havent figured it all out yet. I think Im in a season right now of it really affecting me, which is why Im really excited for these shows to see these people and to connect in real life and kind of not have to worry about the online thing for just a moment.

But yeah, I do have contradicting feelings around it because its obviously brought me such a wonderful, vast community of sensitive, wonderful people t
LINK: https://www.berklee.edu/berklee-now/news/after-a-tiktok-hit-corook-get...
See more stories from berklee

North America Stories

01/10/2023

Locality Names John Brohel as Chief Financial Officer

John Brohel has been named chief executive officer of Locality, formed in June when CoxReps and Gamut were combined....

01/10/2023

Ad-Supported AMC Plus Tier Launched at $4.99 a Month

AMC Networks said it has begun rolling out an ad-supported version of its AMC Plus streaming service with a price tag of $4.99 a month....

01/10/2023

ABC-Owned Stations Debut Second Part of Our America: Trouble on Tap'

The second part of the series Our America: Trouble on Tap premieres Saturday, September 30 on various ABC-owned stations. There are three parts and the second o...

01/10/2023

Erika Josephson Named Executive Producer of NBC News Daily'

Erika Josephson has been named executive producer of daytime newscast NBC News Daily. She comes from Andrea Mitchell Reports on MSNBC, where she was a senior pr...

01/10/2023

Tegna Names Kristie Gonzales General Manager in Atlanta

Tegna said it named Kristie Gonzales president and general manager of WXIA-WATL Atlanta, succeeding John Deushane, who is retiring....

01/10/2023

Live from the 2023 Ryder Cup: NBC Golf Team Goes Remote; Shares Studio Ops with Sky Sports

Live from the 2023 Ryder Cup: NBC Golf Team Goes Remote; Shares Studio Ops with ...

30/09/2023

Survey Ranks Top Sports Among TV Viewers

With this summers strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, wi...

30/09/2023

Second GOP Debate Viewed in 4.1M U.S. Homes

Viewing of the second GOP debate on Sept. 27 fell to 4.1 million homes, a notable 39% drop from the 6.6 million homes that watched that first GOP debate, accord...

30/09/2023

FCC Ordered to Complete 2018 Quadrennial Review

WASHINGTON, D.C. In the long-running regulatory saga of the FCC's station ownership rules, the U.S. Court of Appeals for the D.C. Circuit has issued a rulin...

30/09/2023

Calrec to Bring IP Workflow Solutions to NAB Show NY

Calrec Audio Ltd. will feature its latest solutions to help broadcasters and OB suppliers transition to IP workflows at NAB Show New York, Oct. 25 26....

30/09/2023

HPAT Expands Municipal Meeting Reach with IP Video Workfl...

Northern Minnesota residents can watch live City Council meetings and more on all viewing platforms thanks to broad network stream support Between support for...

30/09/2023

Barix Brings Spanish Broadcasts to Life for San Francisco...

The classic Instreamer-to-Exstreamer combination comes through for Spanish language audiences in the United States and Mexico, with the Instreamer handling remo...

30/09/2023

Zeros in Ones Hits the Road with AJA's Dante AV 4K-R and 4K-T

Zeros in Ones Hits the Road with AJA's Dante AV 4K-R and 4K-T Brie Clayton September 29, 2023 0 Comments As founder of video production company Zer...

30/09/2023

Arcturus Appoints Former Microsoft and Lucasfilm Veteran Steve Sullivan as Chief Product Officer

Arcturus Appoints Former Microsoft and Lucasfilm Veteran Steve Sullivan as Chief...

30/09/2023

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Design

Vodafone Studios Boosts Audiovisual Production Capabilities with Blackmagic Desi...

30/09/2023

Moving Above LTO - How Cloud Storage Helps One Texas Church Deliver a Modern Digital Ministry

Moving Above LTO - How Cloud Storage Helps One Texas Church Deliver a Modern Dig...

30/09/2023

New Pass the Mic Podcast to Highlight Inspiring Berklee Alumni

New Pass the Mic Podcast to Highlight Inspiring Berklee Alumni Listen to the first episode featuring Captain Marvel composer Pinar Toprak B.M. '00. By Dan...

30/09/2023

Live from the 2023 Ryder Cup: Sky Sports Virtual Studio in UK Plays Big Role in Remote Production

Live from the 2023 Ryder Cup: Sky Sports Virtual Studio in UK Plays Big Role in ...

29/09/2023

Give Me the Backstory: Get to Know C.J. Fiery Obasi, the Writer-Director of Mami Wata

One of the most exciting things about the Sundance Film Festival is having a fro...

29/09/2023

Transformative AI Insights from Wasabi and GrayMeta to Power Next Generation Fan Experiences

Wasabi hot cloud storage is purpose-built to store the world's data. Wasabi ...

29/09/2023

Sohonet Unveils Advanced Collaboration Tools at IBC 2023

Sohonet, the global experts in media collaboration for the film and TV industry, announce a series of significant product updates set to redefine and streamline...

29/09/2023

Connecting the Nodes at Night

Current and incoming L3Harris innovations provide warfighters immersive battlefield awareness capabilities during the day and at night - with the ability to pus...

29/09/2023

I am L3Harris - Marcelo Montenegro

After graduating high school at the age of 16, I left my native Venezuela and moved to Miami, Florida, with the goal of becoming an electrical engineer. The fol...

29/09/2023

L3Harris Honors Canada's National Day of Truth and Reconciliation

L3Harris employees in Mirabel, Quebec, proudly wore their Mother Bear Energy shirts on September 28, 2023....

29/09/2023

SEG Media Launches Jazz+

Timed to coincide with the Utah Jazz's 50th season celebration, SEG Media has launched the direct-to-consumer streaming service Jazz+, which offers exclusiv...

29/09/2023

NAB CEO Lays Out Advocacy, Broadcast Priorities

WASHINGTON, D.C. The National Association of Broadcasters (NAB) hosted a virtual town hall for members on Sept. 28 where it provided updates on NAB's policy...

29/09/2023

RE:LIVE Productions Invests in Ikegami Cameras

SINGAPORE Ikegami has announced that RE:LIVE Productions, one of Singapore's leading providers of creative video, event management and live streaming servic...

29/09/2023

CVP Announces Dates for the Production Technology Showcas...

- The popular showcase for the latest production solutions, technology and insights returns for its third year - CVP, one of Europe s leading resellers and pro...

29/09/2023

That Station's First Light, Preferred Sunday Morning Walk Listening for WRAL Retiree Mike Moss

Well known for cross-divisional collaboration and staying connected with our for...

29/09/2023

Berklee Abu Dhabi Convenes Community Leaders for Creative Arts Educators Symposium

Berklee Abu Dhabi Convenes Community Leaders for Creative Arts Educators Symposi...

29/09/2023

TransUnion Teams With Crackle Connex To Create Custom Audiences

TransUnion said it is working with Crackle Connex, Chicken Soup For the Soul Entertainment's advertising sales unit, to create custom audiences from first-p...

29/09/2023

Roku To Stream Video Advertising in Spotify App

Spotify and Roku said they are bringing video ads to the Spotify app on the Roku platform....

29/09/2023

Rock & Roll Hall of Fame Boogies Down To Disney Plus and ABC from HBO

The Rock & Roll Hall of Fame induction ceremony is moving from HBO to Disney Plus and ABC....

29/09/2023

Speedvision FAST Channel Streams on Xumo Play

Auto entertainment network Speedvision said it is available as a free ad-supported streaming television (FAST) channel on Xumo Play....

29/09/2023

Chris Nguyen Joins Scripps News as Atlanta-Based Anchor

Scripps News said it hired Chris Nguyen as an anchor....

29/09/2023

People's Choice Country Awards' on NBC, Peacock September 28

The first-ever People's Choice Country Awards happens on NBC and Peacock Thursday, September 28. Little Big Town hosts from the Grand Ole Opry House in Nash...

29/09/2023

Rebuilding Black Wall Street' Validates Mission of Black-Owned Producer Sunwise Media

Seeing their docuseries Rebuilding Black Wall Street appear on the Oprah Winfrey...

29/09/2023

Scripps News Grabs First News Emmy

Scripps News got its first national News Emmy for its docuseries In Real Life. Scripps News won in the outstanding science, technology or environmental coverage...

29/09/2023

Locality Names John Brohel Chief Financial Officer

John Brohel has been named chief executive officer of Locality, formed in June when CoxReps and Gamut were combined....

29/09/2023

A Man and His Dog Emerge as AGT' Champs

An animal act has won season 18 of America's Got Talent, as Adrian Stoica and his dog Hurricane were the top vote getters. They won $1 million and join the ...

29/09/2023

Chyron Showcases Stability Growth and Robust Product Deve...

Building on the momentum of major product announcements and award wins at NAB Show earlier this year, Chyron last week concluded a successful showing at IBC2023...

29/09/2023

Matrox Video Announces Smart Building Expo 2023 Showcase

Visit Matrox Video at Smart Building Expo 2023 in Hall 6P, Stand B37 Technology innovator Matrox Video today announced its lineup for the Smart Building Expo 2...

29/09/2023

Zeros in Ones Hits the Road with AJA Dante AV 4K-R and 4K...

As founder of video production company Zeros in One, which provides camera and engineering expertise for live concerts and other large-scale events, Jason Harve...

29/09/2023

Arcturus Appoints Former Microsoft and Lucasfilm Veteran...

Arcturus, global leaders in the advancement of volumetric video, today announces the appointment of industry veteran and innovator Steve Sullivan to the role of...

29/09/2023

PBS Austin City Limits Makes Music History With DPA Micro...

Audio Supervisor Randy Reynolds Uses DPA's 4099 Instrument Condenser and 2011 Twin Diaphragm Mics to Provide Quality Sound for Live Performances As the lon...

29/09/2023

disguise Partners with Smart Monkeys to Unlock ISAAC Inte...

disguise, the leading platform enabling real-time content and groundbreaking visual experiences, announces a new partnership to advance the scalability and acce...

29/09/2023

SBS Golf Taps LiveU for Live Production of Pro Golf

HACKENSACK, N.J. SBS Golf, a leading South Korean public television sports channel, has turned to LiveU for the live production of its 2023 professional golf to...

29/09/2023

IAB Tech Lab Adds Privacy and AI Working Groups

NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has established two new working groups that it said will play a pivotal ...

29/09/2023

Xumo Launches Pioneer Xumo TVs

PHILADELPHIA Charter and Comcast's streaming platform joint venture Xumo has announced it is partnering with Best Buy to bring Pioneer Xumo TVs to customers...