Sony Pixel Power calrec Sony

Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury

20/05/2019

20 May, 2019 - 06:03

Hot on the heels on a spate of accolades for his short film Vuka, including a merit certificate from the prestigious One Show, Egg Films Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africas heart strings.

The hard-hitting Vuka, created for the SAB Be the Mentor programme, added the One Show Merit Award to its Editors Choice on Little Black Book, Best of Reel on ididtht, Creative Circle Awards 2018 2nd position, and Ciclope shortlist.

The Cadbury Moms Birthday TVC, tapping into the truth that moms always have a lot going on - work, dinner, family life, your homework - tells the story of one little girl doing what she can to make her mom feel special on her birthday.

Whether its in 60 seconds or 180 minutes, story is everything, says Egg Films Zwelethu Radebe. In addition, my dad owned a filling station and convenience store in Soweto while I was growing up, so Moms Birthday lands in a particularly nostalgic place for me.

The ad is an adaptation of a British commercial, but interestingly feels distinctly South African. Working alongside Egg producer Saskia Rosenberg Haak, Ogilvy creatives Terry McKenna, Sue Jenner, Hazel Davies, and DOP Fabian Vettiger, Radebe has delivered authentic textures, effortless visual aesthetic and a complimentary ensemble cast.

Zwelethus filmmaking is defined by an empathy for his characters and a genuine interest in what they experience, so naturally a lot of the really important work happens during casting, adds Rosenberg Haak. In this piece, we enjoy three beautifully juxtaposed characters for a brief moment. Enormous in their subtlety - the performances are understated and nuanced.

This is one of the sweetest ads of the year. Watch it now, then go phone your mom!

Commercials

Africa South Africa
LINK: http://www.filmcontact.com/news/south-africa/egg-films-&-one-show-awar...
See more stories from filmcontact

Africa Stories

28/06/2025

Press Release: NFVF Marks Youth Month by Empowering Future Creatives Through Film & TV Bursaries

Johannesburg, 27 June 2025 - As the nation commemorates Youth Month 2025, the N...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

11/06/2025

Press Release:NFVF Reaffirms Commitment to Transparent Funding and Fair Access Amid Industry Commentary By Ms Weaam Williams

Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...

10/06/2025

Press Release: NFVF Reaffirms Commitment to Transparent Funding and Fair Access Amid Industry Commentary By Ms Weaam Williams

Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...

06/06/2025

CALL FOR CO-DEVELOPMENT AND WORK-IN-PROGRESS PROJECTS OF FEATURE AND DOCUMENTARY ON THE AFRICAN DIASPORA SO PAULO (BRAZIL) SOUTH AFRICA

S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...

05/06/2025

Press Release: NFVF Celebrates Xoliswa Sithole's Selection for the 2025 Documentary Slate

Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...

29/05/2025

PRESS RELEASE: Remembering a South African Icon - Presley Chweneyagae (1984-2025)

Rest in Power, a True Legend of Our Screens Johannesburg, South Africa 27 May...

29/05/2025

Statement on the NFVF CEO's resignation

Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...

22/05/2025

Call for Public Screening Proposals in Raising Awareness on Gender-Based Violence through Film

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

13/05/2025

The National Film and Video Foundation (NFVF) call for Applications for the Marketing and Distribution Cycle 1 Funding is Open

The NFVF, an agency of the Department of Sport, Arts and Culture that was create...

10/05/2025

The National Film and Video Foundation Members of the Appeal Review Committee Call is Open

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/05/2025

The National Film and Video Foundation Marketing and Distribution Advisory Panel Call.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/04/2025

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 1 June 2025 to 31 July 2025

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

08/04/2025

Press Release: The National Film and Video Foundation Announces its New Chief Executive Officer

We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...

04/04/2025

ANNECY 2025 STUDENT MENTORSHIP PROGRAMME

The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...

14/03/2025

Call for NFVF Funding Applications To Attend Film Festivals and Markets Taking Place From 14 April 2025 To 31 May 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/03/2025

agua bacteriostatica comprar en lnea 18

Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...

28/02/2025

The Future of Green Energy

The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...

27/02/2025

ai chat bot python 10

Beginner Coding in Python: Building the Simplest AI Chat Companion Possible AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas You can ear...

24/12/2024

PARTICIPATE AT SERIES MANIA FORUM 2025

The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...

30/11/2024

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 15 January 2025 to 31 March 2025.

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

16/11/2024

The National Film and Video Foundation (NFVF) Call for Market and Festival Hosting Funding Applications is Open

The National Film and Video Foundation, an agency of the Department of Sport, Ar...

16/11/2024

The National Film and Video Foundation (NFVF) Call for Current Masters Students to Attend Carthage Film Festival in Tunis, Tunisa.

The National Film and Video Foundation (NFVF) invites current masters students t...

30/10/2024

18TH ANNUAL SOUTH AFRICAN FILM AND TELEVISION AWARDS (SAFTAS) HONOURED THE BEST OF THE SA FILM AND TELEVISION INDUSTRY

Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...

30/10/2024

SAFTAs18 Winners List

BEST ACHIEVEMENT IN SOUND DOCUMENTARY !Aitsa Practitioner: Simon Kohler Production House: MED CINE BEST ACHIEVEMENT IN EDITING DOCUMENTARY Rise: The Si...

24/10/2024

PUBLIC INVITATION TO THE INTERVIEW OF NOMINATED CANDIDATE FOR THE COUNCIL OF THE NATIONAL FILM AND VIDEO FOUNDATION (NFVF)

In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...

19/10/2024

Call for Applications: Masters Students to Attend the African International Film Festival (AFRIFF) in Lagos, Nigeria.

The National Film and Video Foundation (NFVF) invites postgraduate students to s...

15/10/2024

EXTENSION OF: INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024

The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...

11/10/2024

NFVF Announces Old Righteous Blues as South Africa's Official Entry for the 97th Academy Awards (Oscars)

10 October 2024 Johannesburg, South Africa - The National Film and Video Found...

09/10/2024

SPORTEL Monaco 2024 Ravel Booth G06/07

Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...

04/10/2024

Press Release

SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...

04/10/2024

SAFTAs18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics

Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...

01/10/2024

National Film and Video Foundation Announces Leadership Changes

Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...

24/09/2024

Invitation for people with disabilities to submit proposals for short films under the theme: Not What Society Expects

Every little girl out there who has felt different because they are not what soc...

09/09/2024

INVITATION TO SUBMIT DOCUMENTARY SLATE PROPOSALS 2024

The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...

06/09/2024

The 18th Annual South African Film and Television Awards (SAFTAs18) Nominees Announced.

Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...

09/08/2024

National Film and Video Foundation (NFVF) Mourns the Passing of Veteran Actress Mme Connie Chiume

Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...

01/08/2024

Globecast at IBC 2024 Booth 5.C75

Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024 PARIS, 1 August 2024 Globecast, the lead...

16/07/2024

18th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

13/07/2024

Invitation for South African filmmakers to submit films for the 97th Annual Academy Awards (Oscars) International Feature Film category.

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

09/07/2024

The National Film and Video Foundation (NFVF) call for Marketing and Distribution cycle 2 funding applications is open

The NFVF, an agency of the Department of Sport, Arts and Culture that is created...

02/07/2024

Global Arabic Bouquet (GAB) renewed deal

Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...

11/06/2024

30 YEARS OF SOUTH AFRICA'S DEMOCRACY CELEBRATED THROUGH THE FILM LENS AT THE 77TH INTERNATIONAL CANNES FILM FESTIVAL

Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...

31/05/2024

Statement on the alleged ill treatment of cast members

The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...

22/05/2024

Judge blocks auction of Elvis Presley's Graceland estate

Judge blocks auction of Elvis Presley's Graceland estateA judge in Tennessee has temporarily halted a foreclosure sale of Graceland, the historic home of El...