Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg
Contributor 1 min ago
Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg
target=_blank title=Share on LinkedIn class=share-linkedin> Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg
https://www.tvbeurope.com/features/online-video-delivery-at-the-dawn-of-the-5g-era title=Share via Email class=share-email>
Nearly 10 years on from the world's first publicly available LTE services, the impact 4G networks have had on mobile video consumption is clear. The ever-growing availability of online video content has changed the way media is distributed and consumed forever. Consumers have greater control and flexibility to watch what they want, when they want, on the device or platform of their choosing, in increasingly high definition. Research from Openwave Mobility showed that in the last five years, video consumption on mobile networks has grown on average 50-60 per cent year-on-year, a figure that is more than doubled when looking at developing markets in isolation.
In addition, at Mobile World Congress this year, we saw the future of video consumption on the go being realised, with manufacturers such as Huawei, Xiaomi and LG unveiling the first 5G phones to hit the market. Over the next few months, carriers like Verizon in the US and Vodafone in the UK will also start to make 5G services available in selective locations.
The 5G chicken and the data egg
At the dawn of next generation networks, one of the biggest challenges for online video content providers today, lies in managing the costs of Content Delivery Networks (CDNs). While the cost per byte has continued to decrease, the bandwidth required to keep consumers happy is increasing at an even faster rate. Online video demand is certain to continue, but is the development of 5G a response to this, or the means by which it will be accelerated? The significant improvements in transmission speed, quality and reliability will enable close to zero latency between a streaming source and the viewer, and could see newer technologies like virtual and augmented reality viewing experiences enter the mainstream.
In the short term though, early 5G deployments will represent last mile broadband data connectivity, with backbone networks growing capacity with the current trajectory driven by fibre backbones, overlaid by CDNs and boosted by such techniques as point of presence (POP) peering across global telecom providers.
Across 4G/LTE and 5G networks, digital video demand will more likely be driven by trends like cord cutting, virtual multichannel video programming distributors (MVPDs), 4K video, and global adoption of video-capable mobile devices on WiFi or mobile networks. Cisco's study projects that globally, IP video traffic will be 82 per cent of all IP traffic by 2022, up from 75 per cent in 2017. Global IP video traffic will grow four-fold from 2017 to 2022. By that time, 5G is only expected to account for 3 per cent of global mobile devices and connection.
As user demand for data and bitrates keep going up without waiting for 5G, new approaches to video compression are an absolute necessity to keep the cost of streaming down, so content providers can spend their resources on creating more compelling content. Regardless of what network content is being delivered over, this can be achieved through three video workflow techniques: multi-codec streaming, per-file encoding and per-scene adaptation.
Multi-codec streaming
This bandwidth-saving technology enables a player to detect what the most efficient codec will be for streaming video on any browser or platform. AV1, H.264, HEVC, VP9, VVC have all been designed to suit a specific environment or type of content. By encoding videos into multiple codecs and configuring a player to make informed decisions about which files to stream and to whom, operators can deliver the highest picture quality on existing bandwidth. Looking further ahead, multi-codec solutions will assist early adopters as new codecs such as AV1 become ready for mass market penetration - which promises even larger bandwidth reductions.
Per-title encoding
This process involves adjusting an encoding configuration to optimise a specific video asset. It leverages the fact that some videos are far less complex than others, and therefore can be encoded at lower bitrates. Cartoons are a classic example of where this is particularly effective. Generally speaking, they contain scenes with large areas of solid colour at a lower complexity level, which can be compressed much more efficiently than the more detailed scenes in action or sci-fi movies.
Per-title encoding relies on performing a complexity analysis on each title before the encoding process begins. That complexity score is used to adjust the bitrate ladder by sending a new encoding profile to the encoder. The result: each video in a library is encoded in a way that best suits the content - minimising the bitrate and greatly reducing bandwidth usage.
Per-scene adaptation
This technique leverages the fact that the human eye is often unable to register a lot of the information delivered in a video stream. In most videos, there are many scenes that can be streamed at a lower bitrate without the viewer noticing. Per-scene adaptation involves supplementing the adaptation logic that governs the viewer's behaviour with an additional stream of quality metadata that contains information about the visual complexity of a particular segment in the video.
In an adaptive streaming scenario with a standard configuration, the player will attempt to download a video file that fits the screen it is playing on. In a player that is configured for per-scene adaptation, the player can be alerted to
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
12/05/2026
The latest drama underscores Sky's continued investment in regional production and Welsh creative talent.Tuesday 12 May 2026
Wales takes the spotlight in S...
11/05/2026
As Eurovision fans gear up to celebrate the 70th anniversary of the iconic song ...
11/05/2026
Pela primeira vez na hist ria, o Brasil figura entre os oito maiores mercados de...
11/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced the Kalimba, a new desktop instrument that combines physical modellin...
11/05/2026
Compact sampling workstation gains new features
1010music have announced the blackbox 2, a new version of their compact standalone sampler designed for DAWl...
11/05/2026
Performance-focused sequencer with microtonal control
Berlin-based KOMA Elektronik have announced Monoplex, a new 42HP Eurorack sequencer designed for hands...
11/05/2026
Boasts wireless control from mobile devices
The latest iteration of IK Multimedia's compact amp and effects modelling pedal expands on the capabilities ...
11/05/2026
Spans traditional orchestral and experimental sounds
Sonora Cinematic have recently released the third instalment in their Transfigured Orchestra series, de...
11/05/2026
Our exhibition coverage
Watch all our SUPERBOOTH 2026 video coverage in one place. Check back to this page regularly as we will be updating with more video ...
11/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, is participating in the Equity Forum Ge...
11/05/2026
Bounteous Acquires Cartesian to Accelerate Enterprise AI
May 11, 2026
Business Assurance
News
Acquisition enhances deep data and analytics capabil...
11/05/2026
11 May 2026
VEON Shareholders Re-elect Board and Chairman, Reaffirming Confiden...
11/05/2026
Fox Corporation Reports Third Quarter Fiscal 2026 Financial Results NEW YORK, NY, May 11, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) t...
11/05/2026
Arvato Systems Becomes a Member of InsurLab Germany
Collaboration in the insurance industrys leading innovation network
G tersloh - Arvato Systems has joine...
11/05/2026
Pirate Predator uncovers new information from victims and survivors of abuse on ...
10/05/2026
RT ALL-IRELAND DRAMA FESTIVAL WINNERS ANNOUNCED DURING GALA AWARDS STREAMED LIVE ON RTE.IE/CULTURE
Kilmeen Drama Group hailing from Rossmore, Co. Cork Scoops ...
09/05/2026
New desktop instrument focused on tactile performance
Bastl Instruments have announced Kalimba, a new desktop instrument that combines physical modelling, F...
09/05/2026
Compact sampling workstation gains new features
1010music have announced blackbox 2, a new version of their compact standalone sampler designed for DAWless ...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg
