Sony Digital Rapids Pixel Power calrec Sony

Online video delivery at the dawn of the 5G era

18/04/2019

Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg

Contributor 1 min ago

Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg

target=_blank title=Share on LinkedIn class=share-linkedin> Igor Oreper, vice president solutions, Bitmovin, looks at the 5G chicken and the data egg

https://www.tvbeurope.com/features/online-video-delivery-at-the-dawn-of-the-5g-era title=Share via Email class=share-email>

Nearly 10 years on from the world's first publicly available LTE services, the impact 4G networks have had on mobile video consumption is clear. The ever-growing availability of online video content has changed the way media is distributed and consumed forever. Consumers have greater control and flexibility to watch what they want, when they want, on the device or platform of their choosing, in increasingly high definition. Research from Openwave Mobility showed that in the last five years, video consumption on mobile networks has grown on average 50-60 per cent year-on-year, a figure that is more than doubled when looking at developing markets in isolation.

In addition, at Mobile World Congress this year, we saw the future of video consumption on the go being realised, with manufacturers such as Huawei, Xiaomi and LG unveiling the first 5G phones to hit the market. Over the next few months, carriers like Verizon in the US and Vodafone in the UK will also start to make 5G services available in selective locations.

The 5G chicken and the data egg

At the dawn of next generation networks, one of the biggest challenges for online video content providers today, lies in managing the costs of Content Delivery Networks (CDNs). While the cost per byte has continued to decrease, the bandwidth required to keep consumers happy is increasing at an even faster rate. Online video demand is certain to continue, but is the development of 5G a response to this, or the means by which it will be accelerated? The significant improvements in transmission speed, quality and reliability will enable close to zero latency between a streaming source and the viewer, and could see newer technologies like virtual and augmented reality viewing experiences enter the mainstream.

In the short term though, early 5G deployments will represent last mile broadband data connectivity, with backbone networks growing capacity with the current trajectory driven by fibre backbones, overlaid by CDNs and boosted by such techniques as point of presence (POP) peering across global telecom providers.

Across 4G/LTE and 5G networks, digital video demand will more likely be driven by trends like cord cutting, virtual multichannel video programming distributors (MVPDs), 4K video, and global adoption of video-capable mobile devices on WiFi or mobile networks. Cisco's study projects that globally, IP video traffic will be 82 per cent of all IP traffic by 2022, up from 75 per cent in 2017. Global IP video traffic will grow four-fold from 2017 to 2022. By that time, 5G is only expected to account for 3 per cent of global mobile devices and connection.

As user demand for data and bitrates keep going up without waiting for 5G, new approaches to video compression are an absolute necessity to keep the cost of streaming down, so content providers can spend their resources on creating more compelling content. Regardless of what network content is being delivered over, this can be achieved through three video workflow techniques: multi-codec streaming, per-file encoding and per-scene adaptation.

Multi-codec streaming

This bandwidth-saving technology enables a player to detect what the most efficient codec will be for streaming video on any browser or platform. AV1, H.264, HEVC, VP9, VVC have all been designed to suit a specific environment or type of content. By encoding videos into multiple codecs and configuring a player to make informed decisions about which files to stream and to whom, operators can deliver the highest picture quality on existing bandwidth. Looking further ahead, multi-codec solutions will assist early adopters as new codecs such as AV1 become ready for mass market penetration - which promises even larger bandwidth reductions.

Per-title encoding

This process involves adjusting an encoding configuration to optimise a specific video asset. It leverages the fact that some videos are far less complex than others, and therefore can be encoded at lower bitrates. Cartoons are a classic example of where this is particularly effective. Generally speaking, they contain scenes with large areas of solid colour at a lower complexity level, which can be compressed much more efficiently than the more detailed scenes in action or sci-fi movies.

Per-title encoding relies on performing a complexity analysis on each title before the encoding process begins. That complexity score is used to adjust the bitrate ladder by sending a new encoding profile to the encoder. The result: each video in a library is encoded in a way that best suits the content - minimising the bitrate and greatly reducing bandwidth usage.

Per-scene adaptation

This technique leverages the fact that the human eye is often unable to register a lot of the information delivered in a video stream. In most videos, there are many scenes that can be streamed at a lower bitrate without the viewer noticing. Per-scene adaptation involves supplementing the adaptation logic that governs the viewer's behaviour with an additional stream of quality metadata that contains information about the visual complexity of a particular segment in the video.

In an adaptive streaming scenario with a standard configuration, the player will attempt to download a video file that fits the screen it is playing on. In a player that is configured for per-scene adaptation, the player can be alerted to
LINK: https://www.tvbeurope.com/features/online-video-delivery-at-the-dawn-o...
See more stories from tvb

Europe Stories

22/07/2019

NEP deploys multiple Calrec consoles at Wimbledon 2019

Viewers around the world enjoyed premium quality audio while watching Wimbledon 2019 with NEP UK deploying 15 Calrec consoles at the South West London tennis ve...

22/07/2019

Ericsson and Swisscom bring 5G indoors

The call, made on July 1 between Ericsson's office in central Bern and Swisscom's office in the nearby town of Liebefeld, is the latest tech milestone f...

22/07/2019

New measures to increase fairness for mobile customers

New measures to increase fairness for mobile customers Add to Your Pages 22 July 2019 Mobile customers must be told cost of buying handsets and airtim...

22/07/2019

Rappers Issam, Shayfeen, and More Are Growing Trap's Moroccan Roots

In recent years, trap music backpacked across Puerto Rico, Mexico, and multiple destinations in western Europe. Notably, it gained a foothold in Germany and Fra...

22/07/2019

Cinema 4D Now Supported Natively in Unreal Engine

We're excited to announce Epic Games has introduced native support for Cinema 4D in the latest release of Unreal Engine 4.23. Integration for Cinema 4D is e...

22/07/2019

GoBright certifies...

GoBright BV has appointed a partnership with Philips Professional Display Solutions, certifying the Philips 10-in multi touch displays as fully compatible with ...

22/07/2019

Midwich opens southern UK...

Midwich has opened its 50,000sqft showroom and demo facility in Berkshire, UK, demonstrating technologies from Midwich, PSCo, Sound Technology, Holdan and Invis...

22/07/2019

Crystal Display Systems announces CiVUE Optotech...

Crystal Display Systems has partnered with optical bonding specialist CiVUE Optotech to create sunlight readable products. Optical bonding features an increas...

22/07/2019

Snelling Business Systems announced as Crown Commercial...

Snelling Business Systems has been named as a supplier to LOT 5: Audio Visual of the RM6103 Education Technology framework, enabling Snelling Business Systems t...

22/07/2019

Behind the scenes of Wimbledon's brand new virtual interview studio

Behind the scenes of Wimbledon's brand new virtual interview studio posted: 22/07/2019 Graphic specialists MOOV created an impressive photo-realistic ...

22/07/2019

ZD & AJA Video Systems

ZD & AJA Video Systems posted: 22/07/2019 Zero Density is pleased to announce a strategic partnership with AJA Video Systems, combining AJAs leading exper...

22/07/2019

Inavation Awards: New...

The Beurs van Berlage | Valentin Ivantsov/Shutterstock.com The Inavation Awards will change venue for its final event in Amsterdam, before it heads to Barcelon...

22/07/2019

Microsoft hologram'...

A life size hologram' was created at Microsoft Inspire 2019 to deliver a virtual keynote, translated from English into perfect Japanese in real time. The...

22/07/2019

Crystal Display Systems announces CiVUE Optotech partnership

Crystal Display Systems has partnered with optical bonding specialist CiVUE Optotech to create sunlight readable products. Optical bonding features an increas...

22/07/2019

Original Moon landing video sells for $1.8 million

Price is 8,000 times more than the amount paid by former NASA intern Gary George in 1976 Jenny Priestley 4 hours ago Price is 8,000 times more than the a...

22/07/2019

UKTV receives first CarbonNeutral production certification

Series has offset its carbon emissions by funding a Reduced Emissions from Deforestation and Degradation project Jenny Priestley 6 hours ago Series has o...

22/07/2019

Calrec helps enhance the sound of Wimbledon

Companys audio consoles were employed throughout the tournament Jenny Priestley 5 hours ago Company's audio consoles were employed throughout the tou...

22/07/2019

NFTS to open new Leeds hub

Latest media organisation to open a hub in the city Jenny Priestley 3 hours ago Latest media organisation to open a hub in the city target=_blank title...

22/07/2019

Ofcom searches for new chief executive

Expected to be a rising star civil servant Jenny Priestley 2 hours ago Expected to be a rising star civil servant target=_blank title=Share on Linked...

22/07/2019

Chris Young hits the road with Ayrton Ghibli fixtures on his headlining Raised On Country World Tour 2019

Chris Young hits the road with Ayrton Ghibli fixtures on his headlining Raised O...

22/07/2019

Riverside Theatre Invests in Robe

Riverside Theatre Invests in Robe posted: 22/07/2019 Riverside Theatres is a multi-venue performing arts centre in Parramatta CBD in the western suburbs o...

22/07/2019

SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Motion Imaging Journal

SMPTE Accepting Technical Manuscripts for Publication Consideration in SMPTE Mot...

22/07/2019

NEP deploys multiple Calrec consoles and routing technology for premium audio at Wimbledon 2019

NEP deploys multiple Calrec consoles and routing technology for premium audio at...

22/07/2019

IBC celebrates young talent in the industry

IBC celebrates young talent in the industry posted: 22/07/2019 The media, entertainment and technology industry is changing. Attitudes are shifting, the n...

20/07/2019

AMG International invests in 150 Claypaky Sharpy Plus units

AMG International invests in 150 Claypaky Sharpy Plus units posted: 20/07/2019 AMG International has recently purchased 150 Sharpy Plus units, Claypakys b...

20/07/2019

TSL Production first to invest in Elation's new Smarty MAX

TSL Production first to invest in Elation's new Smarty MAX posted: 20/07/2019 TSL Production of Germany, a full-service event agency that stocks the ...

20/07/2019

The New Phantom Miro C320J and C320 offer HD High-Speed Imaging for Automotive Crash Testing

Vision Research, leading manufacturer of Phantom High-Speed cameras, introduces ...

20/07/2019

Expedition with Steve Backshall becomes UKTV's first CarbonNeutral production

19 July 2019 UKTV Original, Expedition with Steve Backshall, has become UKTVs fi...

20/07/2019

Interviews with Industry Leaders: Amir Peled, Swisscom

The Pay-TV Innovation Forum is a global research programme for senior pay-TV and content executives, developed by NAGRA and MTM, designed to catalyse growth and...

19/07/2019

ICG helps refresh brand narrative for VGC

Posted on 18 Jul 2019 ICG has supported VGC on its journey to update and refresh its brand narrative. VGC provides people and delivers projects to leading inf...

19/07/2019

Telecoms and pay-TV complaints from July to September 2017

Telecoms and pay-TV complaints from July to September 2017 Add to Your Pages 18 July 2019 Ofcom has today published data on the volume of consumer com...

19/07/2019

Fastflow Group is headline sponsor for the 2019 tve Film Awards

For the fifth year running, leading utilities and property services company, Fastflow Group is the main sponsor of the tve Global Sustainability Film Awards. No...

19/07/2019

Net Insight Interim Report January - June 2019

NEP Connect selects Net Insight for extension of Football stadium media network Stockholm, Sweden - NEP Connect has selected Net Insight's media transport ...

19/07/2019

Diverse group s competitive advantage in Journalism Now Team Challenge

A new Thomson Foundation competition, the Journalism Now Team Challenge, has been won by a team of four reporters spread across four countries: Jordan, Libya, M...

19/07/2019

Together: The first six months

Together: The first six months...

19/07/2019

Full stream ahead for BritBox in UK as ITV and BBC sign agreement

Published: Thu 18 Jul 2019 Full stream ahead for BritBox in UK as ITV and BBC sign agreement ITV and the BBC have now signed an agreement to launch BritBox in...

19/07/2019

Megahertz to Showcase One-of-a-Kind, All-IP OB Truck at IBC2019

Megahertz to Showcase One-of-a-Kind, All-IP OB Truck at IBC2019 posted: 19/07/2019 Built and delivered by Megahertz, Spiritland's new 18-tonne luxury ...

19/07/2019

TMZ upgrades video production intercoms with RTS ROAMEO wireless

TMZ upgrades video production intercoms with RTS ROAMEO wireless posted: 19/07/2019 Fueled by breaking stories and celebrity news, TMZ has been a huge med...

19/07/2019

Power, control and backup DiGiCo and Autograph a perfect

Equipped throughout with d&b audiotechnik loudspeakers in a bespoke configuration, the new design provides seamless coverage of every single seat for the first ...

19/07/2019

Smarty Hybrid contre-jour on Amon Amarth

Smarty Hybrid contre-jour on Amon Amarth posted: 19/07/2019 Swedish melodic death metal band Amon Amarth was one of three bands that opened up for Slayer...

19/07/2019

L-Acoustics Helps Restore the Legacy of the Roxian Theatre

L-Acoustics Helps Restore the Legacy of the Roxian Theatre posted: 19/07/2019 The newly reopened Roxian Theatre in all its splendor following an extensive...

19/07/2019

Glastonbury debut for Funktion-One's Vero at The Glade

Glastonbury debut for Funktion-One's Vero at The Glade posted: 19/07/2019 Funktion-One teamed up with long-term partner Audio Plus to give Vero its fi...

19/07/2019

Radio Systems To Distribute Lawo Radio Products In USA

Radio Systems To Distribute Lawo Radio Products In USA posted: 19/07/2019 Lawo is pleased to announce the appointment of Radio Systems, Inc. as a distribu...

19/07/2019

One Third Hangzhou Gets Sweet with Robe

One Third Hangzhou Gets Sweet with Robe posted: 19/07/2019 Hangzhou is the capital of the Zhejiang province on China's eastern seaboard, and considere...

19/07/2019

Broadcast Academy launches beginner level course at EVS' HQ in Belgium

Broadcast Academy launches beginner level course at EVS HQ in Belgium posted: 19/07/2019 The Broadcast Academy, the training and legacy unit of host broad...

19/07/2019

ITV, BBC sign Britbox agreement

SVoD will launch in fourth quarter of 2019 Jenny Priestley 5 hours ago SVoD will launch in fourth quarter of 2019 target=_blank title=Share on LinkedIn...

19/07/2019

NextUp announces new financing round

NextUp streams over 130 stand-up comedy specials Dan Meier 4 hours ago NextUp streams over 130 stand-up comedy specials target=_blank title=Share on Li...

19/07/2019

Virgin Media extends Sky deal

Makes Sky Cinema available through Virgin TV Go app Dan Meier 4 hours ago Makes Sky Cinema available through Virgin TV Go app target=_blank title=Share...

19/07/2019

Vodafone, Liberty Global merger approved by European Commission

Conditional on Vodafones compliance with commitments Dan Meier 4 hours ago Conditional on Vodafone's compliance with commitments target=_blank ti...

19/07/2019

GV Multimedia awarded...

GV Multimedia has been awarded places on the Crown Commercial Services framework for AV Products, following GV's selection for the NHS AV products and servi...