
Great Big Story explores the far-reaching world of Bauhaus in partnership with the German National Tourist Board Friday, July 13, 2018
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Frankfurt am Main, 11 July 2018. Great Big Story in partnership with the German National Tourist Board embarks on a fascinating journey to Germany, the birthplace of Bauhaus. The four-part video series will shed light on the broad influence of the Bauhaus school of thought on the country's rich culture, showing that its impact goes beyond world-famous architectural design.
The partnership created by CNN International Commercial (CNNIC) comprises a Great Big Story series that will run across multiple platforms and social accounts reaching over 10 million fans, followers and global travellers. The first video exploring the birthplace of Bauhaus was launched today and is followed by subsequent videos throughout this year. All videos will be distributed across Great Big Story's platforms and social media presence, using Turner's Launchpad technology to reach key audiences such as cultural travellers as well as those specifically interested in Germany.
Petra Malenicka, Senior Vice President Advertising Sales, Western Europe, CNN International Commercial, said: We are thrilled to partner with the German National Tourist Board for this nation branding campaign designed to resonate with Great Big Story's young, curious and culturally aware audience. Leading up to next year's 100th anniversary of Bauhaus, the series introduces a thrilling side of Germany by paying tribute to one of the country's most influential educational establishments. Rich storytelling with premium branded content and sophisticated targeting of an engaging audience are at the heart of our collaboration.
Petra Hedorfer, Chief Executive Officer of the German National Tourist Board, explains: The legacy of the Bauhaus movement plays a key role in the appeal of Germany as a destination for cultural tourism.
The partnership with CNN gives us the perfect platform to communicate the roots and global influence of the Bauhaus to an international audience, and to attract even more tourists to the no. 1 cultural travel destination for Europeans.
As part of this four-part series Great Big Story will travel through Germany, following the Bauhaus trail:
THE BIRTHPLACE OF BAUHAUS: When an alternate school of thought started up in Germany in 1919, the school went on to influence architecture throughout the world. Today, Bauhaus architecture can be found everywhere. The birthplace of Bauhaus actually splits between two destinations, Weimar and Dessau. Great Big Story offers a tour through the cities, where the inspiring minimalist and practical designs of Bauhaus are omnipresent.
BAUHAUS FURNITURE MASTER: There are some pieces of furniture that define an era, and Bauhaus furniture is one of them. Axel Bruchh user and his father are some of the only true makers of German Bauhaus furniture in the world. Located in the small town of Lauenf rde, the Tecta brand was founded in 1956. Bruchh user Senior even partnered with Bauhaus expert Marcel Breuer on the designs (Marcel being the man who pioneered the use of tubular steel in furniture). Today, Tecta produces the most Bauhaus original pieces of furniture in the world. Great Big Story dives into the world of true craft.
BAUHAUS BALLET: When most people think ballet, Nutcracker or Swan Lake come to their mind first. There is, however, one ballet that stands the test of time - the 1977 Bauhaus inspired Triadic Ballet. Similar to Bauhaus, this ballet doesn't follow the rules of conformity. Their costumes are Avant Garde and ahead of their time. Great Big Story visits a present-day performance of the 1977 Triadic Ballet and talks to Ivan Li ka and Colleen Scott who have been their soloists from day one.
THE SCHOOL OF FASHION AHEAD OF ITS TIME: Bauhaus influenced many aspects of culture and design including modern fashion. Bauhaus designer Oskar Schlemmer was known for his futuristic and flamboyant costumes that he designed for the Triadic Ballet of 1922. The costumes were so fashion-forward that they ended up influencing David Bowie and even more recently, Lady Gaga's use of the Bauhaus aesthetic. Great Big Story meets modern designer Anne Gorke to reflect on the legacy of Bauhaus in fashion and how it's carrying into the future in her and others' works.
About CNN International Commercial
CNN International Commercial (CNNIC) is the division of Turner International responsible for the business operations of CNN's properties outside of the United States. All the commercial activities for brands such as CNN International, CNN en Espa ol, CNN Arabic, CNN Style, CNNMoney and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world's leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world's most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com.
About Great Big Story
Great Big Story is a global media company devoted to cinematic storytell
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...