Sony Digital Rapids Pixel Power calrec Sony

Esports and Beyond: Behind the Scenes at Dignitas's New Media-Production Facility

19/11/2019

Esports and Beyond: Behind the Scenes at Dignitas's New Media-Production Facility Plans call for creation of original pop-culture, entertainment, and other content By Jason Dachman, Chief Editor

Tuesday, November 19, 2019 - 10:37 am

Print This Story

Story Highlights

Few esports organizations have made as sizable a commitment to the content-creation game as Dignitas, which launched a 3,000-sq.-ft. media-production facility in Newark, NJ, over the summer. Although Dignitas has made its name in esports, the original content churned out of this facility runs the gamut from esports and gaming to pop culture and entertainment to music and lifestyle - and beyond.

Dignitas's new media-production facility is adjacent to the Prudential Center in Newark.

The way I see it, we're not in the esports business; we're actually in the digital-sports and -entertainment business, says Dignitas CEO Michael Prindiville. Clearly, esports is extremely important to us with our competitive teams, but the entertainment side is just as important. We are trying to figure out the best, most authentic way to reach this young demographic, where these eyeballs are focused on not just esports and gaming but also pop culture, music, and traditional sports.

Dignitas: An Organization on the Rise

Since launching in 2003, Dignitas has gradually worked its way into the upper echelon of esports organizations, now fielding seven esports teams, including squads for League of Legends, World Champion Rocket League, and Counter-Strike: Global Offensive (CS:GO).

In 2016, Dignitas was purchased by the Philadelphia 76ers and is now under the ownership of Sixers parent Harris Blitzer Sports and Entertainment (HBSE), the New Jersey Devils, and Prudential Center. In June, Dignitas made an industry-shaking deal when it merged with the Houston Rockets'-owned Clutch Gaming, absorbing Clutch's League of Legends team and creating what it calls a gaming-centric media and entertainment company.

The new facility features a pro-gaming space outfitted with high-end gaming PC's and consoles.

Although the Clutch Gaming deal drew plenty of headlines in the esports community, Dignitas made plenty of other news over the summer as well. In addition to launching the media-production center in Newark, the company signed an exclusive multiyear deal with social-broadcasting platform Caffeine, which now serves as the home for all official Dignitas team-focused live-streaming content.

With our ownership group having Prudential Center right here, it made a lot of sense to locate [the media center] here in Newark, says Prindiville. Once we decided on the location, we started looking at what we would need from a capability and technology standpoint to build our teams' brands and create compelling content. With our [facility] here and the Caffeine partnership, we feel like we're on the right path now.

Inside the Studio: Content Creation All About Authenticity

Located in a Dignitas-branded storefront next to the Prudential Center, the Newark facility features a 500-sq.-ft. 4K-capable content studio (presented by Caffeine TV), as well as two soundproof live-streaming and recording pods. The facility also houses a professional gaming space outfitted with six high-end gaming PCs, various consoles, and other equipment, as well as a players lounge.

Inside Dignitas's media-production facility, which launched over the summer.

We want to do as many live shows and as much live programming as possible out of this studio, says Prindiville. At this point, the studio is fired up four to five hours a day, and that is only going to grow. We're also constantly trying to figure out new ways to integrate with HBSE and leverage [events at] the Prudential Center to increase the megaphone around esports and gaming.

The content studio is equipped with a 2M/E Blackmagic Design ATEM 4K switcher and two Blackmagic Design Micro Studio 4K cameras (along with several GoPros). All live 1080p60 broadcasts are streamed to Caffeine and encoded via OBS (open broadcaster software) and also recorded onto SD cards. The facility also has plenty of connectivity, thanks to a high-speed fiber mesh network provided by the city of Newark.

We're still improving the studio, and I would say it's about 70% complete, says Dignitas Director of Media Matt Kline. Building around the Blackmagic workflow has been pretty fantastic and also very cost-effective.

All About Authenticity: Content That Resonates With Fans

Prindiville recruited Kline - a veteran of MLG, ESL, and Mashable - to build out the production operation from scratch. The production team now counts five full-time camera-operator/producer/editors on its staff and is streaming six original shows (on average) per week on Caffeine featuring Dignitas teams and influencers.

We knew it was important to create a team who really understood this space, says Kline. One of the keys for esports is to have that authentic feeling in order to give fans a place to explore their passion. That's definitely what we've done here. We have several people, including myself, who have a very long history in esports and understand what this community is all about. We understand what these fans really enjoy, and, if you're going to bring value to your sponsors and fans, you need to create that authentic experience.

Dignitas is focused on creating three pillars of content: live-streamed content on Caffeine, VOD content on YouTube and other short-form-video platforms, and cutdown content that can be posted on various social channels. Kline says the three categories feed each another, creating a flywheel of content.

The content studio inside Dignitas's Newark facility is used to produce a variety of daily content that goes beyond just esports.

In the time that we
LINK: https://www.sportsvideo.org/2019/11/19/esports-and-beyond-behind-the-s...
See more stories from svg

Most recent headlines

14/07/2020

Movistar+ lanza el servicio picture in picture

Movistar lanza el servicio picture in picture La operadora presenta tambi n novedades en el Mando Vocal, como poder elegir los audios y subt tulos o controlar...

14/07/2020

Harmonic introduce mejoras en su plataforma VOS SaaS

Harmonic introduce mejoras en su plataforma VOS SaaS Las nuevas mejoras aumentan el rendimiento de la emisi n, aseguran la continuidad del servicio y simplific...

14/07/2020

Priya Dogra,al frente de WarnerMedia en EMEA y APAC

Priya Dogra,al frente de WarnerMedia en EMEA y APAC Dogra reportar a Gerhard Zeiler, director de ingresos de WarnerMedia y presidente de WarnerMedia Internati...

14/07/2020

HbbTV Association incorpora a siete nuevos miembros

HbbTV Association incorpora a siete nuevos miembros Fincons Group, FreeWheel, HiSilicon Technologies, Realtek Semiconductor Corporation, Salto, Teduin y Xperi ...

14/07/2020

Pytch crea entornos virtuales con ayuda de Blackmagic

Pytch crea entornos virtuales con ayuda de Blackmagic La productora emplea cuatro unidades Blackmagic Ursa Broadcast con objetivos Canon HJ22 as como varias u...

14/07/2020

As son las nuevas cmaras mirrorless Canon EOS R5 y EOS R6

As son las nuevas c maras mirrorless Canon EOS R5 y EOS R6 La EOS R5 es la primera c mara mirrorless full frame capaz de grabar en 8K RAW hasta 29,97 fps inte...

14/07/2020

MediaKind nombra a Matt McConnell como nuevo CEO

MediaKind nombra a Matt McConnell como nuevo CEO El ex vicepresidente y director general de Comcast Technology Solutions impulsar el crecimiento de la oferta ...

14/07/2020

El Centro Audiovisual del CEU se ampla con mdulos Albal

El Centro Audiovisual del CEU se ampl a con m dulos Albal Broad Service ha contado nuevamente con Albal Ingenieros para la realizaci n de una ampliaci n de v...

14/07/2020

Cinesa reabre cinco nuevos cines en la Comunidad de Madrid

Cinesa reabre cinco nuevos cines en la Comunidad de Madrid Con estas nuevas reaperturas, la compa a exhibidora tiene en funcionamiento nueve de sus cines en l...

14/07/2020

Christina Sulebakk asume la direccin general de HBO Europa

Christina Sulebakk asume la direcci n general de HBO Europa Sulebakk, quien jug un papel clave en el lanzamiento de HBO Espa a, reemplazar a Herv Payan, qui...

14/07/2020

disguise xR Pushes The Boundaries Of Album Promotion For Black Eyed Peas

disguise xR Pushes The Boundaries Of Album Promotion For Black Eyed Peas posted: 13/07/2020 xR technology helps rethink methodologies of music promotion w...

14/07/2020

Stacked Hearts Productions and Elation at Virtual Summer Camp ON

Stacked Hearts Productions and Elation at Virtual Summer Camp ON posted: 13/07/2020 Daily camp-like experiences broadcast from three different purpose-bui...

14/07/2020

Audio-Technica Extends Rebate for 600 MHz Wireless Systems

-- Audio-Technica, a leading innovator in transducer technology for over 50 years, has extended its existing trade-in program for 600 MHz wireless systems thr...

14/07/2020

AES Show Fall 2020 Registration Opens, Virtual Stage Set for Audio Engineering Month in October

-- The Audio Engineering Society has declared October Audio Engineering Month...

14/07/2020

EverybodyFights Live Streams Fitness Events with ATEM Mini Pro and Pocket Cinema Camera 6Ks

-- Blackmagic Design today announced that George Foreman III's boxing fitn...

14/07/2020

Waves Audio Adds MOTU Support to Its BR1 AVB-to-SoundGrid Bridge, Enabling Waves' Real-Time Plugin Processing in AVB Networks

-- Waves Audio, the world's leading developer of professional audio signal...

14/07/2020

New romantic comedy series Emily In Paris' comes exclusively to Netflix this fall

Starring Lily Collins, From Darren Star Productions, Jax Media and MTV Studios ...

14/07/2020

Ken Aagaard, Bob Sullivan Launch BitFire; Combines IP Tech, Production Services

Ken Aagaard, Bob Sullivan Launch BitFire; Combines IP Tech, Production Services By Ken Kerschbaumer, Editorial Director Monday, July 13, 2020 - 10:49 am Pr...

14/07/2020

Legends Behind the Lens: Michael Weisman

Legends Behind the Lens: Michael Weisman One of the industrys greatest producers had an unrivaled knack for storytelling By Brandon Costa, Director of Digital...

14/07/2020

This Week in Webinars: Google Cloud, Grass Valley, Lawo, Riedel Communications, Ross Video, Nutanix, Zixi, and More

This Week in Webinars: Google Cloud, Grass Valley, Lawo, Riedel Communications, ...

14/07/2020

Despite NHL Pause, New Jersey Devils Go Above and Beyond With Live Draft Lottery Coverage, NHL 20 Streams

Despite NHL Pause, New Jersey Devils Go Above and Beyond With Live Draft Lottery...

14/07/2020

ScheduALL announces Evolution, the latest SaaS solution

Invitation to presentation of Net Insights Interim report January - June 2020 Net Insight AB will publish its Interim report January - June 2020, on July 21, 20...

13/07/2020

ITV commissions Stephen, a three-part sequel to the The Murder of Stephen Lawrence

ITV commissions three-part sequel, Stephen, to the award winning single drama, T...

13/07/2020

ITV launches on screen Black Voices initiative

ITV launches on screen Black Voices initiative ITV is to launch a series of short films offering black people a platform to share stories of racism and their v...

13/07/2020

New guidance on safe TV production under 2m published

New guidance on safe TV production where working closer than two metres is required published [download the guidelines] The BBC, ITV, Channel 4, Channel 5, Sk...

13/07/2020

Update on the Sony Global Relief Fund for COVID-19 Expanding relief efforts from Sony Group businesses and employees around the world

Sony Corporation ( Sony ) announced on April 2nd the establishment of the Sony ...

13/07/2020

Trusted News Initiative steps up global fight against disinformation and targets US presidential election

Trusted News Initiative steps up global fight against disinformation and targets...

13/07/2020

UiPath Raises $225 Million Series E Funding Round

In 24 months, the RPA and AI leader has grown annual recurring revenue from $100 million to over $400 million; Plans to advance market-leading hyperautomation p...

13/07/2020

U.S. Autonomous Drone Maker Skydio Raises $100 Million, Accelerates Growth in Consumer, Enterprise, and Public Sector

Redwood City, CA July 13, 2020 Skydio, the leading U.S. drone manufacturer a...

13/07/2020

Quibi Loses 90% of Free Trial Users, Per Report

A report from mobile analytics firm Sensor Tower paints a rough picture for the mobile streaming service Quibi. The firm found that at the conclusion of Quibi&#...

13/07/2020

IBC Announces IBC Showcase Virtual Event

AMSTERDAM-With the physical IBC conference cancelled as a result of COVID-19, IBC has announced this year's virtual supplement, the IBC Showcase. The IBC S...

13/07/2020

MPEG Founder Declares Death' of Standard

The founder of the most widely used digital video standard of the 20th century says the group that developed it has closed up shop, adding that the standard is ...

13/07/2020

Tour de France Goes Virtual

The annual Tour de France, the most famous cycling competition in the world, has been delayed this year to late August due to the coronavirus pandemic. However,...

13/07/2020

UK Broadcasters Detail New TV Production Guidelines

LONDON-A group of U.K.-based broadcasters have issued a new set of guidelines for how the TV industry can return to production while attempting to minimize the ...

13/07/2020

FCC Announces Repack Complete, Spectrum Open for Wireless

WASHINGTON-After 39 months, the FCC has announced that the post-incentive auction transition, which saw many TV stations take part in the repack from their pre-...

13/07/2020

Berklee Summer in the City Returns with Virtual Concerts

Berklee College of Musics Summer in the City series is back this month with virtual concerts every Thursday, July 16 through August 27, at 8:00 p.m. EDT. Copres...

13/07/2020

From Studio to Screen: How IBM Developed a Digital Showcase for Final-Year Students at University of the Arts London

From Studio to Screen: How IBM Developed a Digital Showcase for Final-Year Stude...

13/07/2020

NAB Statement on FCC Broadcast Spectrum Repack

NAB Statement on FCC Broadcast Spectrum Repack WASHINGTON, D.C. - In response to the official end of the FCC broadcast spectrum incentive auction repack, the ...

13/07/2020

Epic Releases Live Link Face iOS App for Real-Time Facial Capture

With each release of Unreal Engine, Epic aims to bring features that feel like the future of virtual production into the present for filmmakers to easily pick u...

13/07/2020

Dua Lipa Releases Animated Music Video

Global Pop Superstar Dua Lipa has launched her latest video for Hallucinate, the single from the artist's second studio album, Future Nostalgia. Inspire...

13/07/2020

SMT Virtual Stage, Cloud Audience, Demystifying the High-tech of the Cloud Summit

SMT Virtual Stage, Cloud Audience, Demystifying the High-tech of the Cloud Summi...

13/07/2020

Crystal Vision Reduces the Cost of M-Webkey

-- Crystal Vision has introduced a unique new way to do broadcast graphics. Rather than using video sources for the key and fill signals like traditional line...

13/07/2020

Sunset+Vine appointed host broadcaster for 2022 Commonwealth Games

Company says it has built bespoke plans around the latest technology to showcase the best sporting performances By Jenny Priestley Published: July 13, 2020 ...

13/07/2020

Arqiva to make a third of staff redundant'

Company said to be planning to make 500 members of staff redundant By Jenny Priestley Published: July 13, 2020 Company said to be planning to make 500 memb...

13/07/2020

Analysts: Silver linings to be found in Covid-19 impact on TV industry

Enders Analysis releases report Silver linings for TV looking at the impact of coronavirus on the industry and the positives that can be found in the sectors re...

13/07/2020

IBC launches virtual event: IBC Showcase

IBC launches virtual event: IBC Showcase posted: 13/07/2020 IBC has unveiled plans for IBC Showcase, a virtual event that is set to take place in Septembe...

13/07/2020

OVER 4,000 entries to RT Short Story Competition 2020 - A new record

We Irish have an obsessive need to tell stories - Madeleine Keane You're looking for someone who can make an entire world in 2,000 words - Vincent Woo...

12/07/2020

Spotify Users Have Spent Over 2.3 Billion Hours Streaming Discover Weekly Playlists Since 2015

Discover Weekly, your weekly mixtape of fresh music, is celebrating an anniversa...