Sony Pixel Power calrec Sony

Under the Hood: Sportcast on Bringing the Production of the 2021-22 German Bundesliga to Life

17/09/2021

Under the hood: Sportcast on bringing the production of the 2021-22 German Bundesliga to life By Heather McLean, Editor

Thursday, September 16, 2021 - 16:00

Print This Story

Sportcast has rolled out a plethora of innovations for the German Football League for the 2021-22 season

Sportcast, host broadcaster for the German Football League (Deutsche Fu ball Liga - DFL), produces, refines, distributes and archives all of the Bundesliga and Bundesliga 2's video material. It is tasked with responsibility for DFL's media value chain, from signal production in the stadium through to global distribution, and at the start of this new 2021-22 season, it is dealing with evolutions, enhancements and a ton of innovations.

The world feed of all 617 DFL matches produced by Sportcast is used by national and international broadcasting rights holders as a live feed or for highlights reporting. Sportcast is in charge of the entire infrastructure for the matchday-related implementation and distribution of the DFL's international product portfolio (IPP).

Says Tim Achberger, Sportcast's head of innovation and technology management, speaking to SVG Europe: We are a 100% subsidiary of the DFL. It's a really close relationship. I'm responsible for the innovation and technology department and on a daily basis I'm talking to the national and international product management team in Frankfurt, because we are continuously evaluating in which way do we need to adapt, and what are the new demands from customers. It's really an ongoing procedure between both parties, them as they officially give us the [plan for] the way we shall produce, [and for us] where we need to say in which way [ideas are] able to be realised, or in which way there are limits, because as always the guys have a lot of ideas and it's not always possible to realise these features.

We do have more and more OTT platforms that just have a different demand. They don't want to have the classical satellite downlink; they want a feed in the stream format that they can use directly in their ecosystem

Being the daughter company of the league means Sportcast has unprecedented access to whatever it needs, says Achberger. I think our biggest advantage is, because we are so close to the league and we have all these competencies, that we are able to realise many live tests during the regular season to test and to adapt technical concepts and products; and that's, I think, the advantage. It's fruitful discussion, not always positive, but fruitful! Therefore we are able to do the amount and kind of stuff that we're doing, continues Achberger.

For this new season, the DFL has made a plethora of enhancements to its broadcasts, from pitchside to the viewers' screens. Many of these enhancements were showcased and launched publicly at the Supercup that took place on 17 August, after being developed last year.

Says Achberger: We really made a lot of effort for the Supercup to bring up a lot of innovations and a lot of product ideas we had in mind to test during this event.

However, making everything work smoothly between the DFL and its rights holding broadcasters comes down to a lot more than showcasing new technologies, adds Achberger: As we are the co-ordinating body for the league and [we work with] a lot of freelancers and different providers, it's very important that we define the guidelines for all processes and that we check with the help of our quality management portal [to see] that everyone has understood the demand as well as [the guidelines] in the right way; what are their roles and in which way they need to adapt processes. If we see during the first match days that something doesn't work out as we might suggest that it should, we then [need to make it work].

I think our day-to-day challenge is to set up these core processes, to [understand] in which way we have new demands from our national broadcasters, from the international broadcasters, or from our core customer, the DFL, and also to see that these guidelines stay the same and that we are assured that if there are any changes, they will be adopted by all parties, says Achberger.

Sportcast is now offering a railcam, which was first trialled in 2020 at the Bundesliga match between Borussia Dortmund and FC Schalke 04 at Signal Iduna Park on 24 October, with a full showcase at the Supercup on 17 August 2021

Evolving customer demands

One of those core processes that has changed recently is the DFL Media Hub, the world's largest digital football video database and a central source for DFL media products from the Bundesliga and Bundesliga 2 clubs, which has evolved from an archive service to a lot more.

Achberger explains: The demand for getting pictures, streams and clips, as soon as possible or near-live, brings us new challenges for our Media Hub. Up to last year, we mainly were working on for the archive aspect and offering clips for all editorial aspects, mainly in the post production area. But now we see that there are more and more demands for near-live feeds for near-live clips, and therefore we're getting more and more changes in our DFL Media Hub as well. That's why we now call it Media Hub and not an archive anymore, because we are more and more connected to a lot of parties with near-live content.

This evolution of Media Hub is driven by customer demand. Over the past two years, Sportcast alongside the DFL has noticed a change in demands from its rights holders, who are evolving out from linear TV onto other over the top (OTT) platforms, and are also being joined by pureplay OTT providers.

I think that's the transformation we are now in; we currently need to provide on the one hand the top-end feed, and on the other hand, smaller solutions for the platforms that are coming up and platf
LINK: https://www.svgeurope.org/blog/headlines/under-the-hood-sportcast-on-b...
See more stories from svg

More from Sports Video Group

15/10/2021

The Fall 2021 SVG SportsTech Journal Is Now Available Online!

The Fall 2021 SVG SportsTech Journal Is Now Available Online! Go behind the scenes at the Tokyo Olympics with NBC, OBS, and more By SVG Staff Friday, Octobe...

15/10/2021

SVG Sit-Down: NEP UK's Simon Moorhead talks Brexit and Pandemic Challenges to the Mobile Production Truck Business in Europe

SVG Sit-Down: NEP UK's Simon Moorhead talks Brexit and Pandemic Challenges t...

15/10/2021

SVG Sit-Down: Fox Deportes' Sergio Verdu Aims To Synergize Technologies With Fox Sports

SVG Sit-Down: Fox Deportes' Sergio Verdu Aims To Synergize Technologies With...

14/10/2021

An Onscreen Boost: Netco Sports Delivers Extensive Graphics and Data Package for Lega Serie A

An onscreen Boost: Netco Sports delivers extensive graphics and data package for...

14/10/2021

NHL Puck Drop 2021: NHL Network Expands Showcase Schedule, Boosts Onsite Presence at Marquee Events

NHL Puck Drop 2021: NHL Network Expands Showcase Schedule, Boosts Onsite Presenc...

14/10/2021

The SVG Podcast: WNBA Production with ESPN Senior Managing Producer Sara Gaiero

The SVG Podcast: WNBA Production with ESPN Senior Managing Producer Sara Gaiero Go inside the details of ESPNs new REPCO production model and the exciting futur...

14/10/2021

Inside the Sports-Betting-Production Ops of Bleacher Report, ESPN, PGA Tour, and Yahoo Sports

Inside the Sports-Betting-Production Ops of Bleacher Report, ESPN, PGA Tour, and...

13/10/2021

NHL Puck Drop 2021: State of the Art New Sportsnet Studios Facility Officially Unveiled Tonight

NHL Puck Drop 2021: State of the Art New Sportsnet Studios Facility Officially U...

13/10/2021

ESPN Inks Five-Year Deal With NFL to Air New Monday Night Wild Card Game; Agreement Begins This Season

ESPN Inks Five-Year Deal With NFL to Air New Monday Night Wild Card Game; Agreem...

13/10/2021

NHL Puck Drop 2021: NHL SVP, Technology Grant Nodine on an Amazing Ecosystem of Data, Video

NHL Puck Drop 2021: NHL SVP, Technology Grant Nodine on an Amazing Ecosystem o...

13/10/2021

NHL Puck Drop 2021: Turner Sports Celebrates Start of Hockey Deal With Flashy Studio at Atlanta HQ

NHL Puck Drop 2021: Turner Sports Celebrates Start of Hockey Deal With Flashy St...

13/10/2021

NHL Puck Drop 2021: NHL on TNT Debuts With High-Speed Cameras, Tracking-Fueled Graphics

NHL Puck Drop 2021: NHL on TNT Debuts With High-Speed Cameras, Tracking-Fueled G...

12/10/2021

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal

NHL Puck Drop 2021: League, APM Music Cut Production-Music Deal Agreement covers league and team uses from broadcast to social media By Dan Daley, Audio Editor...

12/10/2021

NHL Puck Drop 2021: ESPN Creative Studio Team Unveils New Creative Identity, Graphics Package

NHL Puck Drop 2021: ESPN Creative Studio Team Unveils New Creative Identity, Gra...

12/10/2021

BetQL Network Taps Flowics for Live Sports Betting Data Integration

BetQL Network Taps Flowics for Live Sports Betting Data Integration By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 10:37 am Print This...

12/10/2021

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options

Sony Leverages Innovations, Acquisitions to Transform Cloud Production Options By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 12:12 pm ...

12/10/2021

Sony HDC-F5500 Brings Shallow-Depth-of-Field Capabilities to Broadcast Camera Form Factor

Sony HDC-F5500 Brings Shallow-Depth-of-Field Capabilities to Broadcast Camera Fo...

12/10/2021

BitFire Networks Opens Next-Gen LED-Based Studios in Phoenix

BitFire Networks Opens Next-Gen LED-Based Studios in Phoenix By Ken Kerschbaumer, Editorial Director Tuesday, October 12, 2021 - 1:45 pm Print This Story ...

12/10/2021

NHL Puck Drop 2021: ESPN To Deploy Shallow-Depth-of-Field Steadicam on the Ice, SupraCam in the Air

NHL Puck Drop 2021: ESPN To Deploy Shallow-Depth-of-Field Steadicam on the Ice, ...

12/10/2021

NHL Puck Drop 2021: In Bristol, ESPN Opens New Studio for The Point, Continues To Push the REMI Envelope

NHL Puck Drop 2021: In Bristol, ESPN Opens New Studio for The Point, Continues T...

12/10/2021

NHL Puck Drop 2021: ESPN Director Doug Holmes and Producer Jeff Dufine on What To Expect From the Reimagined NHL on ESPN

NHL Puck Drop 2021: ESPN Director Doug Holmes and Producer Jeff Dufine on What T...

11/10/2021

Evolution Not Revolution: Sky Sport, Telefonica Discuss 5G in Sports Broadcasting and Production

Evolution not revolution: Sky Sport and Telefonica discuss the use of 5G in spor...

11/10/2021

ESPN's Monday Night Football Crew Tests Rare S35 PL Mount FUJINON Lens on Near Sideline Cart Camera

ESPN's Monday Night Football Crew Tests Rare S35 PL Mount FUJINON Lens on Ne...

11/10/2021

With Unified IO Sports Platform for XR Tools, Vizrt Charts Course for the Future

With Unified IO Sports Platform for XR Tools, Vizrt Charts Course for the Future Launch is intended to future-proof' development of live virtual graphics ...

10/10/2021

Live From Fury-Wilder III: Fox Sports Works With ESPN to Chronicle Last Installment of Heated Heavyweight Rivalry

Live From Fury-Wilder III: Fox Sports Works With ESPN to Chronicle Last Installm...

08/10/2021

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuse...

08/10/2021

The SVG Summit Returns to NYC Dec. 13-14, Registration Now Open

The SVG Summit Returns to NYC Dec. 13-14, Registration Now Open SVG set to reunite industry at the annual conference in New York City By SVG Staff Friday, O...

07/10/2021

MLB Postseason 2021: Fox's New Graphics Package Showcases Gamification, Natural Elements of Baseball

MLB Postseason 2021: Fox's New Graphics Package Showcases Gamification, Natu...

07/10/2021

Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Options, Expanded AI-Driven X-Ray Features

Thursday Night Football Returns to Amazon Prime Video With Multiple Audio Option...

07/10/2021

MLB Postseason 2021: Fox Sports To Televise All Playoff Games in 4K HDR; Megalodon To Make Playoff Debut

MLB Postseason 2021: Fox Sports To Televise All Playoff Games in 4K HDR; Megalod...

07/10/2021

Sony Pulls Out of 2021 IBC Show

Sony Pulls Out of 2021 IBC Show By SVG Staff Thursday, October 7, 2021 - 12:53 pm Print This Story | Subscribe Story Highlights Sony has announced that...

07/10/2021

MLB Postseason 2021: MLB Network Excited to Be Back on Site for ALDS

MLB Postseason 2021: MLB Network Excited to Be Back on Site for ALDS By Ken Kerschbaumer, Editorial Director Thursday, October 7, 2021 - 1:02 pm Print This...

06/10/2021

Salsa Sound Eyes U.S. Market for Automated Audio Mixing

Salsa Sound Eyes U.S. Market for Automated Audio Mixing College football is an early target sector By Dan Daley, Audio Editor Wednesday, October 6, 2021 - 6:...

06/10/2021

MLB Postseason 2021: After the COVID Year, Fox Sports Counts on Great Sound

MLB Postseason 2021: After the COVID Year, Fox Sports Counts on Great Sound The kind of stuff audio people really like hearing' By Dan Daley, Audio Editor...

06/10/2021

Tech Focus: Immersive Monitoring, Part 1 - Sports Broadcasting Seems a Good Fit

Tech Focus: Immersive Monitoring, Part 1 - Sports Broadcasting Seems a Good Fit Questions remain on the format's deployment, particularly in production truc...

06/10/2021

MLB Postseason 2021: TBS Preps for Big-Sound Wild Card Game

MLB Postseason 2021: TBS Preps for Big-Sound Wild Card Game A1 Dave Grundtvig will deploy a primarily conventional approach By Dan Daley, Audio Editor Wednes...

06/10/2021

Tech Focus: Immersive Monitoring, Part 2 - Options for Mobile Production Continue To Expand

Tech Focus: Immersive Monitoring, Part 2 - Options for Mobile Production Continu...

05/10/2021

Ryder Cup Reflections: PGA TOUR Entertainment's Greg Hopfe On Cross-Atlantic Teamwork

Ryder Cup Reflections: PGA TOUR Entertainment's Greg Hopfe On Cross-Atlantic...

05/10/2021

MLB Postseason 2021: After Chaotic Regular-Season Finish, ESPN Heads to Boston for Epic AL Wild Card Game

MLB Postseason 2021: After Chaotic Regular-Season Finish, ESPN Heads to Boston f...

05/10/2021

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set, In-Game Graphic Animations

MLB Postseason 2021: Turner Sports Tackles National League With New AR-Heavy Set...

04/10/2021

World Padel Tour Among First Customers as LaLiga Tech Launches Digital Services for Leagues and Federations

World Padel Tour among first customers as LaLiga Tech launches digital services ...

04/10/2021

NBC's Molly Solomon to Receive NY Festivals Lifetime Achievement Award on Oct. 12 (Virtually That Is!)

NBC's Molly Solomon to Receive NY Festivals Lifetime Achievement Award on Oc...

04/10/2021

Flowics Provides Real-Time Graphics for BCC Live's Stream of Mainova IRONMAN

Flowics Provides Real-Time Graphics for BCC Live's Stream of Mainova IRONMAN Data-infused elements keep fans updated throughout the eight-hour event By Kri...

04/10/2021

Ryder Cup Reflections: World Feed Efforts Hint at New Ways to Collaborate

Ryder Cup Reflections: World Feed Efforts Hint at New Ways to Collaborate By Ken Kerschbaumer, Editorial Director Monday, October 4, 2021 - 3:07 pm Print T...

01/10/2021

ESL Expands and Upgrades Polish Production Facility for REMI With Blackmagic Design

ESL expands and upgrades Polish production facility for REMI with Blackmagic Des...

01/10/2021

Audio Teams Look Forward to a Naturally Noisy NFL Season

Audio Teams Look Forward to a Naturally Noisy NFL Season Both A1s and management welcome a return to the old' normal By Dan Daley, Audio Editor Friday, ...

01/10/2021

London Marathon: BBC Sport Looks Back in Order to Move Forward With Coverage of One of Sport's Most Joyful Events

London Marathon: BBC Sport looks back in order to move forward with coverage of ...

01/10/2021

New Book Looks Back at How The NFL Today on CBS Changed Sports Broadcasting

New Book Looks Back at How The NFL Today on CBS Changed Sports Broadcasting Nine Sports Broadcasting Hall of Famers have been connected to the show By Ken Kers...