Avid Ties it Altogether with New Avid Content Core Data Platform

BURLINGTON, Mass. Avid has introduced Avid Content Core, a new content data platform designed for news and entertainment production that uses AI and agentic workflows to transform content from static files into intelligent, connected, actionable data, the company said.

Avid will showcase Avid Content Core at IBC2025 in Amsterdam Sept. 12 15 at Stand 7.B59.

Avid calls Avid Content Core the industry's first true cloud-native production platform that unifies asset identity, ingest, storage, metadata, orchestration, and rights information into a single intelligent layer.

Avid Content Core platform manages media assets and processes as interconnected data rather than isolated files, turning siloed creative tools and media libraries into an interoperable ecosystem, according to the company. From newsrooms and streaming platforms to broadcasters and post facilities, Avid Content Core accelerates creative output while delivering the scalable infrastructure and data intelligence media companies need to streamline operations, increase content value, and adapt to rapidly evolving audience demands.

Avid Content Core is a key component of Avid's News solution, says Craig Wilson, product evangelist, artist relations at Avid. It will help journalists find material more easily, connecting them more efficiently with their colleagues, and let reporters use impactful AI and automation services. All of this will create efficiency and allow journalists to focus on creativity and storytelling tailored to multiple platforms to expand audience reach and boosting opportunities to generate revenue from their output.

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