
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vice President, Managed Services, following the promotion of Jody Boatwright, former VP of Managed Services, to ASG's Chief Strategy Officer.
In her new role, Gretchen will set strategic direction for ASG's Managed Services department and oversee the delivery of media operations and production services through a global workforce that supports some of the world's largest enterprise organizations. Managed Services provides staffing and builds fully operational teams for production, studio, media, and creative environments that are embedded at client facilities.
Taipale joins the executive team after serving as Managing Director for ASG's Creative and Production Managed Services team, where she led account management and agency services. Under her leadership the group supported a diverse portfolio of more than 30 accounts and oversaw a workforce of over 500 professionals.
Evolving services to meet market needs
According to Taipale, her team's growth can be attributed to the creation of a large ASG workforce and talent hubs in New York, Los Angeles, the Bay Area, and London, plus growing teams in Seattle, Austin and South Florida. That expanding footprint allows the ASG Managed Services team to mobilize talent quickly and support clients wherever they work. During her tenure, the Managed Services business evolved beyond live event production into creative in-house agencies, broadcast operations, live studio teams and full content production services.
What further sets ASG's Managed Services apart, Taipale emphasizes, is its internal staff and domain knowledge. We don't hire career account managers, she explains. Our account and resource managers come from media and production backgrounds. They've run studios and lead media operations. That's the reason we can build the most effective teams for our clients. The people building their teams are experts in this field. This is a core value we bring to our clients.
She highlights two practical advantages ASG offers: speed and scalability: When our clients need to ramp up quickly for a big event, we can scale for them. Or when clients are looking to do more with less internal resources, they can't add overhead, we support them, so they can get the work done. Recent investments in live event capabilities, including new personnel to support those areas, reflect this commitment. (On February 3 of this year, ASG announced the appointment of industry veteran Derek Pezzotti to ASG's Production and Innovation team to help expand the company's presence in the sports and venue segment.)
A vision built on collaboration and talent development
Looking ahead, Gretchen wants to knit ASG's company-wide capabilities gained through years of facility design with its commitment to share knowledge creating the best client experience. I want my team to be able to walk into a client meeting, hear about a challenge with a tool or workflow, and immediately say: We have someone at ASG who can help,' she explains. That means building stronger internal synergies so Managed Services can quickly draw on ASG experts, tools and technology to solve any customer issues.
Taipale brings a people-first management style to the role: I love managing people. I love growing and developing talent. Finding where people's skill sets fit and creating opportunities for growth is something I'm truly passionate about.
It's exactly that passion that makes her such an ideal leader for ASG's Managed Services team, says Dave Van Hoy, ASG President: Gretchen doesn't just build teams, she develops talent, processes and client relationships that deliver every day. That rare blend of genuine talent development, hands-on production experience, and operational rigor and genuine talent development have helped us scale Managed Services into a $60 million line of business. She takes ASG's deep expertise and turns it into practical and scalable solutions for our customers.
About Advanced Systems Group, LLC
Advanced Systems Group, LLC (ASG) is a leading technology and services provider, delivering expertise in systems integration, managed services, enterprise software, workflow solutions, and cloud orchestration. Based in Emeryville, California, ASG helps organizations of all sizes and industries solve complex business challenges with end-to-end technology solutions that span infrastructure, software, services, and people. With decades of experience and a nationwide presence, ASG empowers customers to innovate, modernize, and grow.
For more information, visit www.asgllc.com.
North America Stories
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/04/2026
NVIDIA and Google Cloud have collaborated for more than a decade, co engineering a full stack AI platform that spans every technology layer - from performance o...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Cinema 4D brings professional 3D workflows to iPad. The return of Autograph now free for individual users. ZBrush expands to Windows on Arm. See it all at NAB...
21/04/2026
Software version 1.6 extends enterprise functionality to place Buttons at the heart of media operations at any scale
Bitfocus, the Norwegian software develope...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows
Compact, multi-function stan...