
Matanya Horowitz smelled a problem in 2014.
Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.
Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.
It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.
Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.
His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.
Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.
It's well into the millions now, said Horowitz.
That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.
A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.
AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.
The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.
Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.
U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.
The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.
GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.
The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.
The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.
AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.
Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.
The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.
Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.
AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.
Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.
You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.
Learn more about AMP Robotics from its GTC 2021 presentation.
North America Stories
13/04/2026
Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...
13/04/2026
Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...
13/04/2026
Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...
13/04/2026
NBC Sports has announced a programming, distribution, and sales partnership with...
13/04/2026
FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...
13/04/2026
PanCam Pictures, the documentary production company founded by Paul Camarata, us...
13/04/2026
Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...
13/04/2026
BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...
13/04/2026
Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...
13/04/2026
intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...
13/04/2026
Starting from scratch, the team built an in-house content platform comprising ga...
13/04/2026
Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show
When the 2026 N...
13/04/2026
Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...
13/04/2026
Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...
13/04/2026
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...
13/04/2026
Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...
13/04/2026
OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...
13/04/2026
The show will deploy 18 cameras across two sets and the draft floor, including a...
13/04/2026
L3Harris is accelerating the development of infrared payloads for Space Development Agency's Tranche 2 Tracking Layer, to help meet urgent national defense ...
13/04/2026
By leveraging cutting-edge unfilmed Gen III image intensifier technology, NOVA delivers unmatched clarity, range, and reliability in low-light environments - en...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
Explore new Disguise plugins, including Sony's VP integration; Listen to panels across partner booths at Sony and B&H
Disguise, the company powering everyt...
13/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, has announced its participation in the Media Exchange Layer (MXL) interop initiative. TAG has ...
13/04/2026
Today, Chaos launched V-Ray for Blender Community Edition at BCON Austin 2026, making its production-proven 3D renderer free for all Blender users. The same Aca...
13/04/2026
Additions strengthen LTN's leadership as broadcasters scale satellite-to-IP transition
LTN today announced the appointments of Mark Romano as Vice Presiden...
13/04/2026
LEEDS, UK, APRIL 13, 2026 NUGEN Audio releases Halo Vision v1.2, a significant update to its real time, customizable audio analysis suite for 3D, surround and...
13/04/2026
Atomos today announced the acquisition of Flanders Scientific (FSI), one of the most respected names in professional reference monitoring. This strategic move r...
13/04/2026
How Mei Semones Built Her Sound from J-Pop, Jazz, and Bilingual Songwriting The indie-pop artist combines agile guitar lines, rhythmic shifts, and lyrics that...
13/04/2026
Cue the Change: Jonathon Heyward Is Making Classical Music More Relatable Nicknamed the Converse Conductor, the Boston Conservatory alum holds top conductin...
13/04/2026
Heat Wave: Inside Miamis Sizzling, Boundary-Blurring Latin Music Scene In a city shaped by migration and exchange, Berklee alumni are helping drive a Latin mu...
13/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/04/2026
DHD audio, developer and manufacturer of digital audio systems for professional broadcast, has launched a comprehensive brand update to mark its 30th anniversar...
13/04/2026
Stegawave, an Irish technology company specialising in forensic watermarking for video content, today announced the launch of its anti-piracy platform for live ...
13/04/2026
New version of Quortex PowerVu delivers a standards-based approach to satellite-to-IP transitions, eliminating the need for baseband workflows and complex infra...
13/04/2026
Grass Valley LDX camera systems enable leading German production company to support broadcast and cinematic live production within a single environment.
Grass ...
13/04/2026
London, UK, 13 April 2026 Techex and MediaKind today announced a partnership to integrate Techexs IP transport and orchestration technology, tx edge, directly...
13/04/2026
In today's hybrid education environments, there is no one-size-fits-all' AV solution. Lightware's extensive AV portfolio addresses this challenge, ...
13/04/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has developed a new suite of AI-powered tools designed t...
13/04/2026
Freelance Video Cameraman - Los Angeles
Brie Clayton April 13, 2026
0 Comments
Freelance Video Cameraman
April 8, 2026COW Jobs: Director Needed for ...
13/04/2026
Atomos to Acquire Flanders Scientific
Brie Clayton April 13, 2026
0 Comments
Strengthening commitment to precision monitoring, from camera to delivery...
13/04/2026
Digital Anarchy Announces ShotNotes, A Notepad and Task Tracking Panel for Premi...
13/04/2026
NAB 2026 Live Demo at HP Booth Highlights JALI Powered Interactive AI Character ...
13/04/2026
Manifold Introduces AT300 Multiviewer Support at NAB 2026
Brie Clayton April 13, 2026
0 Comments
and adds HDR-SDR conversion to the recently announced...
13/04/2026
Back to All News
Thank You Next, Another Self and Graveyard Return to Netflix W...
13/04/2026
Back to All News
Rafa, the Rafael Nadal Documentary, Premieres on Netflix on May 29
Entertainment
13 April 2026
GlobalSpain
Link copied to clipboard
Disco...
12/04/2026
Beeble expands AI production workflow ahead of NAB 2026 with background remover
Brie Clayton April 11, 2026
0 Comments
Ahead of its upcoming participa...
12/04/2026
Like and Transcribe Mei Semones BM '22 blends languages and techniques to create her singular style.
April 10, 2026
By
Bryan Parys
Mei Semones BM '...
12/04/2026
Cue the Change Nicknamed the Converse Conductor, Jonathon Heyward BM '14 is making classical music more relatable.
April 10, 2026
By
Sarah Godcher Murp...
12/04/2026
Heat Wave Inside Miamis sizzling, boundary-blurring Latin music scene.
April 13, 2026
By
Ricardo Herrera Bandrich
Image by Stella Levi
Down there: Thats ...