Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

North America Stories

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...

16/04/2026

CentralCast Deploys Harmonic XOS Media Processor for Public Broadcasting

Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...

16/04/2026

NAB 2026: Encompass Digital Media Integrates Interra Systems BATON into Cloud-Based Altitude Flow Platform

Interra Systems has announced that Encompass Digital Media has integrated its BA...

16/04/2026

NAB 2026: Grass Valley to Showcase Expanded Media Infrastructure Capabilities

Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...

16/04/2026

Verizon Readies Robust Network Infrastructure Plans for FIFA World Cup 2026

As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...

16/04/2026

Advanced Image Robotics Joins 2026 MLS Innovation Lab

Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...

16/04/2026

NAB 2026: JWX Acquires True Anthem, Adding AI-Powered Social Publishing to Publisher Platform

JWX has announced the acquisition of True Anthem, an AI-powered social publishin...

16/04/2026

Jomboy Media and Fubo Launch 24/7 Creator-Led Channel

Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...

16/04/2026

NAB 2026: Wave Central and EVS Announce SMPTE ST 2110 Interoperability Validation

Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...

16/04/2026

Tata Communications and Formula 1 Release Race Before the Race, First Film in New Content Series

Tata Communications and Formula 1 have released Race Before the Race, the firs...

16/04/2026

NAB 2026: DPA Microphones N-Series Firmware Update Adds Duplex Gap and Guard Band Access for North American Users

DPA Microphones has released a firmware update for its N-Series Digital Wireless...

16/04/2026

NAB 2026: See Sony's Live Stage Presentations at NAB Show 2026

Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...

16/04/2026

Perfect Game and Youth Prospects Announce Broadcast Rights and Content Partnership

Perfect Game and Youth Prospects have announced a partnership covering broadcast...

16/04/2026

National Collegiate Rugby Partners with All Womens Sports Network for 2026 National 7s Championships

National Collegiate Rugby (NCR) has announced a media rights partnership with Al...

16/04/2026

NAB 2026: Audio-Technica Introduces BP350ST-UB and BP350ST-UL Mid-Side Stereo Broadcast Microphones

Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...

16/04/2026

NAB 2026: PSSI Global Services Acquires Beagle Networks

PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...

16/04/2026

NAB 2026: Blackmagic Design Releases Blackmagic Camera for iOS 3.3

Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...

16/04/2026

SVG New Sponsor Spotlight: 4Wall Entertainment's Dave Caulwell on Scaling Live Event Production for Sports

As live sports production continues to expand across linear, digital, and in-ven...

16/04/2026

ESPN Enters First HDR Postseason With REMCO Support in New Bristol-Based Control Rooms

Part of an infrastructure upgrade, the recently constructed spaces accommodate n...

16/04/2026

NBC Sports Tips Off First NBA Playoffs Campaign in 23 Years With Six-Truck Fleet, Interchangeable Production Model

NBC has added NEP's Supershooter 11, which only just came online in time for...

16/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spaceborne Capability

For decades, understanding the physical world from space has required a trade-of...

16/04/2026

Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets a...

16/04/2026

Quickplay Deploys Gray Medias New Streaming Platform

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Spectrum TV App Launches On Google TV and Other Android TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Telestream Enables Multi-Cloud Media Workflows with Oracl...

Telestream Cloud Services, including Vantage Cloud, UP, and SENTRY monitoring tools, are now optimized for OCI, powering flexible multi-cloud media orchestratio...

16/04/2026

Fox Corporation Names Amazon Web Services its Preferred A...

Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company ) today announced a strategic collaboration with Amazon Web Services (AWS), naming AWS as its preferre...

16/04/2026

Triveni Digital Introduces New StreamScope Analyzer to Br...

Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced an ISDB-Tb capabilit...

16/04/2026

Synamedia and SoFast team up to accelerate FAST and OTT

Synamedia and SoFast announce strategic go-to-market partnership to accelerate FAST, pay-TV, and VOD At the NAB Show 2026, Synamedia and SoFast are announcing ...

16/04/2026

Imagine Builds on a Decade of ST 2110 Leadership at 2026...

Showcases New, Open-Standard IP Solutions Across Its Portfolio, From Production to Playout Imagine Communications is marking a decade of leadership in ST 2110 ...

16/04/2026

Roku Marks 100M Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Sportway and Broadcast Solutions acquire Studio Automated...

Sportway Media Group, a world leading AI-automated sports production company and Broadcast Solutions, a leading system integrator and provider of innovative sol...

16/04/2026

AJA to Acquire Video Encoding Software Company Comprimato

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

NAB Show 2026: Sony Announces New Cameras, Virtual Production Tools

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Synamedia launches GO Shorts

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

Clear-Com Introduces Arcadia and Eclipse HX Updates

Share Copy link Facebook X Linkedin Bluesky Email...

16/04/2026

AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato

AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato Brie Clayton April 15, 2026 0 Comments Deal will expand AJA's video ...

16/04/2026

Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14

Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14 Brie Clayton April 15, 2026 0 Comments Deity Microphones today announce...

16/04/2026

Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party Celebration

Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party ...

16/04/2026

Tribeca Festival Unveils 2026 Feature And Short Film Lineup For Milestone 25th Anniversary Year

April 16th, 2026 Press Materials Available Here TRIBECA FESTIVAL UNVEILS 2026 ...

16/04/2026

One Unforgettable Night in an Unfamiliar Place Shakes Everyday Life to Its Core in Netflix's New Series The Facade of Love'

Back to All News One Unforgettable Night in an Unfamiliar Place Shakes Everyday...

16/04/2026

The Law According to Lidia Pot': How Italy's Beloved Legal Show Left a Mark on the Country

Back to All News The Law According to Lidia Po t': How Italys Beloved Lega...

16/04/2026

No Need for Space Gear - Capcom's PRAGMATA' Joins GeForce NOW on Launch Day

Head straight for orbit with GeForce NOW - no space helmet required. PRAGMATA,...

15/04/2026

BBC World Service TV Selects Open Broadcast Systems IP Decoders for Global Distribution

Open Broadcast Systems has announced that BBC World Service has selected its IP ...

15/04/2026

NAB 2026: LiveU Expands Collaboration with Sony to Include File-Based Workflow Integration

LiveU has announced an expansion of its collaboration with Sony Corporation, add...

15/04/2026

NAB 2026: Ateme and NVIDIA Announce Immersive Video Workflow for Apple Vision Pro

Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...

15/04/2026

Professional Fighters League Renews Multi-Year Partnership with DAZN DACH

The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...

15/04/2026

NAB 2026: Canon Sets New Benchmark with CINE-SERVO 40-1200m Lens; New Remote Camera Controller Supports Up to 200 Cameras

Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...

15/04/2026

NAB 2026: Panasonic and NEP Group to Demonstrate KAIROS and NEP Platform Integration

Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...

15/04/2026

Exclusive Wasabi Report: AI Spending Is Surging, But ROI Tells a Different Story

For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...

15/04/2026

NBC Sports to Broadcast The Soccer Tournament Live on NBC, Peacock, and NBCSN, May 30-June 1

The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...