Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

North America Stories

11/12/2025

Lawo, SMPTE To Conduct ST 2110 Practical Lab

RASTATT, Germany Lawo and the Society of Motion Picture and Television Engineers (SMPTE) have partnered to launch the SMPTE ST 2110 Practical Lab, an immersive ...

11/12/2025

Comcast's Xfinity Revamps National Video Plans

PHILADELPHIA Comcasts Xfinity operating brand has announced the launch of new national video plans with all-in pricing that the operator said will provide custo...

11/12/2025

Analyst: Pay TV Video Subs Rise for First Time Since 2017

After eight years of declines, MoffettNathansons new Cord Cutting Monitor for Q3 2025 shows that pay TV subscribers to linear TV packages rose by 303,000, the f...

11/12/2025

Happy Holidays from Berklee

Happy Holidays from Berklee Enjoy this years holiday student-performance video. December 10, 2025 By Office of the President Dear Berklee community, As w...

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

10/12/2025

2026 Sundance Film Festival Unveils 97 Projects Selected for the Feature Film and Episodic Program

Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy C...

10/12/2025

L3Harris to Produce Additional Solid Rocket Motors for Precision-Guided Artillery System

L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive ...

10/12/2025

US Space Force Expands Offensive Space Programs Through L3Harris Foreign Sales

L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...

10/12/2025

Football Shifts TV Viewing Towards Ad Supported, Nielsen's Q3 2025 Ad Supported Gauge Finds

During this interval, streaming comprised the majority of ad supported TV (46.4%...

10/12/2025

Bitcentral Names Venture Capital Exec Rick Arnold to Board

NEWPORT BEACH, Calif. Bitcentral, a provider of production, asset management, playout and streaming workflow solutions, has named technology veteran Rick Arnold...

10/12/2025

TV Tech Announces Winners of 2025 Best in Market Awards for M&E Tech

TV Tech is delighted to reveal the winners of the 2025 Media & Entertainment: Best in Market Awards....

10/12/2025

AIMS, VSF, AMWA, EBU To Hold Inaugural IPMX Testing, Certification Event

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broad...

10/12/2025

DirecTV Launches Peacock Games

In a notable example of how pay TV operators are integrating streaming services into their lineup and using those services to retain or attract subscribers, Dir...

10/12/2025

Chaos Brings Real-Time Rendering to Maya and Houdini

Today, Chaos builds instant feedback into the viewport, connecting Maya and Houdini to Chaos Vantage's real-time path tracer. Artists can now assess 3D asse...

10/12/2025

Smeup doubles capacity with Cubbit under a new agreement...

Smeup, a key partner for companies engaged in digital transformation, today announced the expansion of its adoption of Cubbit, the first geo-distributed cloud s...

10/12/2025

Mediagenix Strengthens Its Security Posture with ISO 2700...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced two significant milestones...

10/12/2025

HDR10+ Technologies Unveils HDR10+ ADVANCED Dynamic Metadata Technology

BEAVERTON, Ore. HDR10+ Technologies, LLC has announced that they will soon begin the licensing and certification of devices, content, and services that support ...

10/12/2025

SMPTE, EBU, ETC Publish Report on AI's Impact on the Media

SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact o...

10/12/2025

Clear-Com Appoints Kris Koch as New Director of Sales - N...

Clear-Com is pleased to announce the appointment of Kris Koch as Director of Sales - North & South America. In this expanded leadership role, Kris will oversee...

10/12/2025

Mavis Camera Launches Film Kit Unlocking LUT Workflows an...

Mavis today announced the latest version of Mavis Camera (v7.4), a major update to its professional iOS camera app, headlined by the launch of Film Kit - an opt...

10/12/2025

Creamsource Taps Industry Heavyweight Markus Zeiler as Gr...

Creamsource, renowned for its Vortex series of cinematic lighting, is laying the groundwork for its next phase of growth with the addition of Markus Zeiler as G...

10/12/2025

Digital Alert Systems Introduces DAS3-DC-PS DASDEC-III DC...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced that the DAS3-DC-PS, a new DC power supply opt...

10/12/2025

Riedel and Racing Electronics Announce Strategic Partners...

Riedel Communications today announced it has formed a strategic partnership with Racing Electronics, a premier provider of motorsport communication equipment in...

10/12/2025

GALSNGEAR Announces 2026 Leadership Retreats on East and...

#GALSNGEAR is launching two signature leadership retreats in early 2026, designed to equip women in media, entertainment, and technology with the tools to lead...

10/12/2025

CVP Launches Global Price Guarantee for Seamless Internat...

Providing worldwide customers with total confidence through transparent, all-inclusive pricing CVP, one of Europe's leading suppliers of professional video...

10/12/2025

Securing the Future of Broadcast TV in the U.S.

With the Federal Communications Commission working on new rules for the deployment of NextGen TV, next year promises to be an important one for both the future ...

10/12/2025

Former Charter CEO Tom Rutledge to Receive Cable Centers Bresnan Award

DENVER Tom Rutledge, director emeritus and former president and CEO of Charter Communications, will be honored with the 2026 Bresnan Ethics in Business Award by...

10/12/2025

Cadent Acquires YouTube Measurement Firm VuePlanner

NEW YORK Novocap's Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a deal that will help Cadent expand...

10/12/2025

3 Ways NVIDIA Is Powering the Industrial Revolution

The NVIDIA accelerated computing platform is leading supercomputing benchmarks once dominated by CPUs, enabling AI, science, business and computing efficiency w...

10/12/2025

How NVIDIA H100 GPUs on CoreWeave's AI Cloud Platform Delivered a Record-Breaking Graph500 Run

The world's top-performing system for graph processing at scale was built on...

10/12/2025

Opt-In NVIDIA Software Enables Data Center Fleet Management

As the scale and complexity of AI infrastructure grows, data center operators need continuous visibility into factors including performance, temperature and pow...

10/12/2025

Avoid Playlist Conflicts: Scheduling Back-to-Back Special Playlists

In preparation for the madness of March, here are some important reminders for scheduling back-to-back Special Playlists. The first Special Playlist MUST end b...

10/12/2025

Tribeca Films to Release the Independent Documentary Film Beam Me Up, Sulu by Timour Gregory and Sasha Schneider

December 10th, 2025 TRIBECA FILMS TO RELEASE THE INDEPENDENT DOCUMENTARY FILM...

10/12/2025

2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead Can This Love Be Translated?', Premiering January 16

Back to All News 2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead C...

10/12/2025

'Berlin and the Lady with an Ermine' Arrives to Netflix on May 15

Back to All News Berlin and the Lady with an Ermine Arrives to Netflix on May 15 Entertainment 10 December 2025 GlobalSpain Link copied to clipboard THE N...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...

09/12/2025

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies' Bold Leap to Division I and How Video Plays a Key Role

SVG Sit-Down: St. Thomas's Mike Gallagher and Casey Eakins on the Tommies...

09/12/2025

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!

Free Registration for the 2025 SVG Summit Closes Today at 5 p.m. ET!After the deadline, tickets will cost $150 to attend the eventBy SVG Staff Tuesday, Decemb...