Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

North America Stories

15/01/2026

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production Innovations

Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...

15/01/2026

Clever With Cameras: Bringing the Drama of the 2026 ISU European Figure Skating Championships to Viewers with Sunset+Vine

Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...

15/01/2026

No Stranger to Ice: Host Broadcaster Sunset+Vine on Pressure and Planning for the 2026 ISU European Figure Skating Championships

No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...

15/01/2026

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, University of Tennessee at Chattanooga

SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...

15/01/2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026

National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...

15/01/2026

From Berlin to London: Amazon Delivers NBA Europe Games for an International Audience

From Berlin to London: Amazon delivers NBA Europe games for an international aud...

15/01/2026

Sundance Institute Appoints David Linde as CEO

LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...

15/01/2026

Versant Completes Acquisition Of Free TV Networks

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

House Oversight Hearing on FCC Puts Chair in Spotlight

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Radiant Media Player, Cloud DRM Partner on Integration

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Telycam to Showcase New Mix One Video Switcher at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Pliant Names Adam Grede as Regional Sales Manager

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

NFL Wild Card Games Score With Viewers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

15/01/2026

Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adventure Coming to Netflix

Back to All News Nah Yung-suk Presents Take a Hike!' - A Snowy Reality Adv...

15/01/2026

'Firebreak' Premieres on Netflix February 20

Back to All News Firebreak Premieres on Netflix February 20 Entertainment 15 January 2026 GlobalSpain Link copied to clipboard DOWNLOAD THE FIRST LOOK IMA...

15/01/2026

The Variety, Voices, and Vision Shaping What's Next on Netflix Indonesia in 2026

Back to All News The Variety, Voices, and Vision Shaping What's Next on Net...

15/01/2026

Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal With First-of-Its-Kind Global Reach

Back to All News Netflix and Sony Pictures Entertainment Enter New Pay-1 Deal W...

15/01/2026

Hollywood Professional Association Unveils 2026 HPA Awards Innovation & Technology Nominees

The Hollywood Professional Association (HPA) today announced the nominees for th...

15/01/2026

FOR-A Europe to Demonstrate Broadcast and Pro-AV Convergence at ISE 2026

Award-winning production solutions bridge traditional and next-generation workflows FOR-A MixBoard FOR-A IMPULSE viztrick AiDi MFR-3100EX...

15/01/2026

Survive the Quarantine Zone and More With Devolver Digital Games on GeForce NOW

NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...

14/01/2026

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual Mixing

Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor ...

14/01/2026

Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Virtual

Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...

14/01/2026

SVG Summit 2025: Audio from Monday Workshops Now Available

SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...

14/01/2026

US Navy and Marines Select L3Harris T7 Robots to Enhance Ordnance Disposal Capabilities

The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...

14/01/2026

NBC Sports to Deploy viztrick AiDi for Live Sports Production

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Sinclair Accepting Applications for 2026 Scholarship Program

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Neal Shapiro to Retire as President and CEO of The WNET Group

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

14/01/2026

Tribeca Announces Best New York Short Award for 25th Anniversary Festival

January 14th, 2026 TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL In Celebration of Its 25th Anniversary, Tribeca Introduces a N...

14/01/2026

'State of Fear', The First Spin-Off of a Netflix Brazil Production, Premieres February 11

Back to All News State of Fear, The First Spin-Off of a Netflix Brazil Producti...

13/01/2026

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player Safety, the League's Next Chapter

NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...

13/01/2026

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championships

NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...

13/01/2026

DMF and MXL in Practice: Which Vendors are Adopting it, and How Fast is the Ecosystem Maturing?

DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...

13/01/2026

CES 2026: Five Important Sports-Tech Buzzwords

CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor Tuesday, Jan...

13/01/2026

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Improve Hitting-Box Coverage

For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...

13/01/2026

Resetting Expectations? The State of the Sports Industry with Devoncroft's Josh Stinehour

Resetting Expectations? The State of the Sports Industry with Devoncroft's J...

13/01/2026

2026 Sundance Film Festival Unveils Jury Members

Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...

13/01/2026

L3Harris Accelerates Arsenal of Freedom' with Creation of a New Missile Solutions Company

DoW to invest $1B in planned independently traded Missile Solutions business...

13/01/2026

L3Harris Chairman and CEO Joins Under Secretary of War in Interview on FOX Business

L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...

13/01/2026

Nielsen appoints Matty Lin as APAC regional sales leader

Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader. Based in Sing...

13/01/2026

Techex Taps Tim Jackson for Senior U.S. Sales Role

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Madhavi Tadikonda Joins Scripps as Senior Director, Network Sales

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

The COT Launches Live at Bay 7 at American Tobacco Campus

Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...

13/01/2026

Berklee Launches AIMS, an Artist-Centered Summit on Music and AI

Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...

13/01/2026

Big Blue Marble Partners With HISPlayer For Immersive XR

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Netflix Drives Global Growth in Ad-Supported Streaming

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

HBO Max Closes in on Complete European Rollout

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

CES 2026 Attendance Hits 148,000

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Altafiber Asks FCC to Reconsider Nexstar Retrans Ruling

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Kiloview to Showcase Integrated AV-over-IP Ecosystem at ISE 2026

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

13/01/2026

Spectrum to Give $300,000 in College Scholarships

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...