Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

North America Stories

17/06/2026

EVS Achieves EcoVadis Gold Medal, Ranking in Top 5% of Companies Globally

EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...

17/06/2026

Chyron Releases Weather 2.4 with Updated DataFlow Module

Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...

17/06/2026

VSiN Launches Best Bets TV, a 24/7 FAST Channel

VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...

17/06/2026

Snapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles

DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...

17/06/2026

LiveU Supporting Broadcast and Public Safety Operations for Summer of Soccer

LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...

17/06/2026

NATAS Announces Two New Board Members and COO Promotion

The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...

17/06/2026

Akta Brings AI-First Cloud Video Workflows to Oracle Cloud Infrastructure

Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...

17/06/2026

SVG Students to Watch: Nicholas Stafford, Texas Southern University

This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...

17/06/2026

InfoComm 2026: Audio-Technica Brings New Wireless, Networked Audio, and Certified Conferencing Solutions

Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...

17/06/2026

SNS Positions AI Suite as On-Premise Answer to Video Indexing and Search Demands

SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...

17/06/2026

Providius Announces Providius Direct for Network Troubleshooting on NETGEAR Pro AV Switches

Providius has announced Providius Direct, a workflow for investigating network i...

17/06/2026

NEP Launches NEP Platform Software Orchestration System, Selects Bridge Technologies VB440

NEP Group has announced the commercial availability of NEP Platform, a software ...

17/06/2026

BBright White Paper: SRT vs. RIST for Professional Video Contribution and Distribution

A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...

17/06/2026

Bango Research: 51% of Gen Z Say Highlights Are Replacing Live Games

New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...

17/06/2026

SMPTE Opens Entire Standards Library to Public at No Cost

SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...

17/06/2026

MediaKind Completes Merger with Harmonic's Video Business, Creating Independent Video Infrastructure Heavyweight

Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...

17/06/2026

Omaha Productions to Produce 2026 World Series of Poker Main Event Coverage for ESPN

Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...

17/06/2026

NABLF Graduates Its 2026 Broadcasting Leadership Training Class

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

ABC and ESPN Score Most-Watched NBA Finals Since 1998

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Smartly, Roku Bring Social Performance Tools to CTV

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Pliant Technologies Debuts Crewcom Flex at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

The Immersive Supervisor Emerges as Hollywood's Next Production Role

The Immersive Supervisor Emerges as Hollywood's Next Production Role Brie Clayton June 17, 2026 0 Comments Above image: On set live immersive revi...

17/06/2026

Vertical Musical Playback Shot with Blackmagic PYXIS 6K

Vertical Musical Playback Shot with Blackmagic PYXIS 6K Brie Clayton June 17, 2026 0 Comments Large format sensor and DaVinci Resolve workflow used fo...

17/06/2026

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Production Workflows

DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...

17/06/2026

Spectrum Awards $1.1 Million in Digital Education Grants

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

XR Sports Alliance Adds New Members

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

AIMS Launches Free Online IPMX Training Series

Share Copy link Facebook X Linkedin Bluesky Email...

17/06/2026

Kiloview Partners with SFM to Expand AV-over-IP Solutions...

Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...

17/06/2026

Kiloview Launches U4 IP Video Dock Bringing Professional...

Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...

17/06/2026

Half Year, Half Off! Ivory II Summer Sale is Here

Save 50% on All Ivory II Pianos and Collections Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale! For a limite...

17/06/2026

Visibility builds credibility - the tools you use every day...

Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...

17/06/2026

June 16, 2026

Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...

16/06/2026

Neumann MT 48 Receives Major Firmware 2.0 Update

Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...

16/06/2026

TVNewsCheck Opens Nominations for 2027 Women in Technology Awards

TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...

16/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...

16/06/2026

SNS EVO Enables Remote and Distributed Video Editing Workflows

SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...

16/06/2026

Richmond Flying Squirrels Deploy Grass Valley LDX 110 Cameras at CarMax Park

Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...

16/06/2026

AIMS Launches Free Official IPMX Training Series Online

The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...

16/06/2026

Swerve Womens Sports Announces Distribution Deals with Fubo, Plex, Amazon Fire TV, and Anoki AI

Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...

16/06/2026

ATP and TikTok Expand Global Content Partnership

ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...

16/06/2026

FOX Sports Turns Los Angeles Pico Lot Into Its FIFA World Cup Production Nerve Center

Network's LA facility serves as the heart of a sprawling operation built to ...

16/06/2026

300+ Records a Day, 150 TB Daily, and a Relentless Content Avalanche: Inside FOX Sports' World Cup Media Engine

At Pico, the network's media-management team is supporting a flood of HBS fe...

16/06/2026

NHL Games Leaving CBC in Canada as Sublicense With Rogers Sportsnet Ends

The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement. After a successfu...

16/06/2026

SVG New Sponsor Spotlight: Virtual Eye's Ben Taylor on Making Live Sports More Valuable and Entertaining Through Data-Driven Graphics

As live sports broadcasters continue to seek new ways to make complex action mor...

16/06/2026

Thats BRISK, Baby! FOX Sports' Broadcast Remote IP Studio Kits Bring World Cup Fan Energy Back to Pico

Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...

16/06/2026

Chyron Unveils Chyron Weather 2.4

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive

Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive Brie Clayton June 16, 2026 0 Comments Apple Immersive Video puts view...

16/06/2026

SMPTE Plans ST 2110 Education Summer Programs

Share Copy link Facebook X Linkedin Bluesky Email...

16/06/2026

Rise Awards Returns for 2026 to Celebrate Excellence in B...

Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...