
Matanya Horowitz smelled a problem in 2014.
Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.
Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.
It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.
Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.
His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.
Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.
It's well into the millions now, said Horowitz.
That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.
A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.
AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.
The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.
Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.
U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.
The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.
GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.
The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.
The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.
AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.
Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.
The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.
Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.
AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.
Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.
You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.
Learn more about AMP Robotics from its GTC 2021 presentation.
North America Stories
05/11/2026
The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...
05/11/2026
Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...
05/11/2026
CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...
05/11/2026
Gravity Media developed a remote production solution for Beyond Productions'...
05/11/2026
Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...
05/11/2026
Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...
05/11/2026
Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026.
The lens kits pair the ...
05/11/2026
Dick Stockton's broadcasting career was marked by longevity, versatility, an...
05/11/2026
The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
24i, the pioneering data-driven video streaming company, and TV Factory AG today announced a significant expansion and multi-year renewal of their strategic par...
05/11/2026
Telestream, a global leader in media workflow and measurement technologies, has just announced the appointment of Joseph Hopkins as Chief Revenue Officer (CRO)....
05/11/2026
How to Recreate the Classic Movie Star Trek Warp Effect in After Effects
Graham Quince November 5, 2026
0 Comments
How did the filmakers create the or...
05/11/2026
Towson University Graduate and Marine Corps Veteran Builds a Career with Blackma...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Hungary's first LED cinema, in Budapest, combines cutting-edge HeyLED display technology with Lightware's AV solutions to deliver an exceptional cinemat...
05/11/2026
COW Jobs: Film Delivery and Servicing Lead - Mars, PA
Brie Clayton November 5, 2026
0 Comments
Film Delivery and Servicing Lead
October 27, 2026COW ...
05/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/11/2026
Discover Integrated Live Production Solutions and Meet the Broadcast Pix Team at ACM Northeast 2026 Tyngsboro, Mass. - November 5, 2026 - Broadcast Pix is excit...
05/11/2026
Larger models, longer contexts and agentic applications are increasing GPU memor...
05/11/2026
Chris Alexiuk has a simple rule about open source AI: If you believe in it, be loud about it.
We should be shouting about this technology from the rooftops, ...
05/11/2026
Hogwarts Legacy receives an NVIDIA DLSS 5 upgrade with 3D-Guided Neural Rendering today, bringing lifelike lighting and materials to the wizarding world on GeFo...
04/11/2026
The company's chief revenue officer shares its new messaging emphasizing its...
04/11/2026
Gravity Media has brought its SMARThead robotic camera technology to the United ...
04/11/2026
WWE and The Walt Disney Company have announced a two-day takeover of ESPN Wide W...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to change how it mixed commentary for the 2026 World Football Championship. Where six com...
04/11/2026
D sseldorf-based production company Bildquadrat is using Riedel's Virtual SmartPanel (VSP) to expand its intercom infrastructure for mobile and geographical...
04/11/2026
Verizon, an official NFL partner since 2010, has outlined its network and connected-technology work for the 2026 NFL season, spanning officiating, coach communi...
04/11/2026
It's not just the video. The in-venue sound and noise also bring the energy ...
04/11/2026
London - October 29, 2026 - Creative software developer Foundry today announced ...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Riedel Communications today announced that D sseldorf-based production company Bildquadrat relies on Riedel's Virtual SmartPanel (VSP) to flexibly expand it...
04/11/2026
For a tour built around bringing an audience closer to the artist, what happens beyond the stage can be just as important as what happens on it. For Hilary Duff...
04/11/2026
Premiere mobile adds music from UMG and WMG, helping creators find the perfect t...
04/11/2026
Towson University Relies on Blackmagic Design for Media Production
Brie Clayton November 4, 2026
0 Comments
DaVinci Resolve Studio implementation driv...
04/11/2026
Berklee Celebrates Screen Scoring Talent at Annual BMI Day Emmy-nominated composer and alumnus Tony Morales returned to campus to work with students, while se...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
RT combined Calrec's Type R system with its SMPTE ST 2110 network to rethink how it mixed commentary for the 2026 World Football Championship. Where six co...
04/11/2026
NAB Show New York 2026 Innovation
David Kirk November 3, 2026
0 Comments
Now in its 11th year, NAB Show New York was established as an East Coast vari...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/11/2026
Advanced Systems Group (ASG) has appointed Bob Daniel as Storage and Workflow Solutions Architect within the Enterprise Storage team. Daniel has over 30 years o...