Sony Pixel Power calrec Sony

Trash to Cash: Recyclers Tap Startup with World's Largest Recycling Network to Freshen Up Business Prospects

14/06/2021

Matanya Horowitz smelled a problem in 2014.

Fresh out of CalTech with a Ph.D., he saw that recycling centers lacked robotics and computer vision to pick through heaps of garbage-contaminated recyclables.

Horowitz founded AMP Robotics that year to harness AI run on NVIDIA GPUs to turn sorting out the trash into cash.

It's a ripe opportunity. People worldwide produce 2 billion tons of waste a year, with 37 percent going to landfill, according to the World Bank.

Sorting by hand on conveyor belts is dirty and dangerous, and the whole place smells like rotting food. People in the recycling industry told me that robots were absolutely needed, said Horowitz, the company's CEO.

His startup, which has 130 employees, can double sorting output and increase purity for bales of materials. It can also sort municipal waste, electronic waste, and construction and demolition materials.

Neuron's Heaping Dataset AMP has collected one of the world's largest labeled datasets of images for recyclables with its Neuron AI platform.

It's well into the millions now, said Horowitz.

That's used in training its image recognition models, run on NVIDIA V100 Tensor Core GPUs. Training with such a massive dataset from packaging types from all over the world, different lighting conditions and many unique recycling businesses has provided AMP as much as 99 percent accuracy on inference.

A National Science Foundation grant in 2015 helped Horowitz hatch a small team to jump on the problem early.

AMP, based outside Boulder, Colo., has scooped up business with more than 40 recyclers. Along the way, the company has attracted $75 million in funding as it's become the rising star of AI for recycling. It recently landed on the Forbes AI 50, a list of the top AI companies to watch.

The company is a member of NVIDIA Inception, a virtual accelerator program that helps startups in AI and data science get to market faster. Direct connections to NVIDIA and training credits provided from the Inception program helped accelerate experimentation and innovation for AMP, said Horowitz.

Dirty Recyclables Ban Recyclers can't keep up with sorting. Tighter restrictions against contamination in recycled materials sent to China have made combing through it more work, creating more landfill. Worse yet for recyclers, these new added sorting costs come amid a tight labor market.

U.S. exports of plastic scraps to China have slid nearly 90 percent, according to the Institute of Scrap Recycling Industries. Recycling processors worldwide are struggling to better sort trash to produce cleaner recyclables and stay in business.

The problem now for U.S. recyclers is that the costs of sorting domestically - if labor is even available - are close to the value of the materials on the commodities markets, said Horowitz.

GPU-Driven Recyclers AMP has changed the economics for recyclers. Its image classification models are deployed on NVIDIA GPUs to enable robot arms with suction cups to zip about conveyor belts, picking out trash to help.

The computer vision system for the robot arms can recognize an ever-expanding number of items. It can swiftly sort everything from Starbucks cups, PET plastic bottles and clamshell containers, to office paper, aluminum cans, hazards and many more items. The system identifies dozens of categories simultaneously.

The company's millions of labeled images drive its highly accurate image classification models, capable of identifying thousands of recyclables in milliseconds, so its robotic arms can sweep into action. AMP Robotics relies on NVIDIA GeForce RTX or V100 GPUs, depending on the recycling center, to run this split-second inference.

AMP uses the end-to-end NVIDIA workflow to train its Neuron AI platform. The system can train on over a billion types of garbage and recyclables and run on the network in real time. NVIDIA TensorRT enables a doubling in speed-up on inference and a 50 percent reduction in latency.

Because AMP keeps a fixed amount of computing resources for latency and inference, anything the company can do to accelerate existing networks allows the company to reinvest that into larger networks that unlock more performance.

The startup now has more than 120 recycling robots deployed worldwide. Its customers span the U.S., Spain, Japan, Canada and other countries that are soon to launch.

Accelerated Business Prospects Another capability AMP Robotics provides is data collection and analytics. This way recyclers can keep track in real time of how much revenue-generating materials are being collected and how much is being sent to landfill. Previously this was nearly impossible to track, Horowitz said.

AMP Robotics NVIDIA GPU-driven systems enable customers to bring costs down as well as sort plastics into different categories to achieve better returns. For instance, it can sort out HDPE color plastics, which is more valuable, from other plastics.

Also, the neural network can learn new materials over time, offering a wider range of sorting capabilities and new opportunities for revenue.

You can separate out by color, brand or form factor, and when you start to do this, you can make the material worth a lot more, he said.

Learn more about AMP Robotics from its GTC 2021 presentation.
LINK: https://blogs.nvidia.com/blog/2021/06/14/recyclers-tap-startup-worlds-...
See more stories from nvidia

North America Stories

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

31/03/2026

MeyerPro Delivers LED Production for Microsoft Ignite 2025

MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...

31/03/2026

MC-IF Expands Membership to Include Smaller Technology Companies to Drive VVC Adoption

The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...

31/03/2026

ViewLift and MyOutdoorTV Launch Conversational AI Search

ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...

31/03/2026

Atlanta Braves and Gray Media to Simulcast 25 Regular Season Games on Over-the-Air Television

The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...

31/03/2026

Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival

Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...

31/03/2026

Mileto Tecnologia Selects Synamedia Go for OTT Expansion

Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...

31/03/2026

NAB 2026: KMH Integration to Present AV Casting Philosophy

KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...

31/03/2026

Prime Video to Air First and Second Rounds of 2026 Masters Tournament

Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...

31/03/2026

NHL, ESPN, TNT Sports and Sportsnet Launch Joint Marketing Campaign for 2026 Stanley Cup Playoffs

The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...

31/03/2026

Daktronics to Install New Video Display and Show Control System at Wake Forest's Allegacy Stadium

Daktronics has partnered with Wake Forest to manufacture and install a new end z...

31/03/2026

NFL Announces Las Vegas to Host Super Bowl LXIII in 2029

The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...

31/03/2026

NFL Partners with TMRW Sports to Launch Professional Flag Football League

The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...

31/03/2026

Zac Brown Band and Blake Shelton Deploy Sennheiser Spectera at Las Vegas Residencies

Sennheiser's Spectera wideband bidirectional wireless system was used by bot...

31/03/2026

Sports Studio Forms Advisory Board for Free Live Sports Platform

Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives. Each of o...

31/03/2026

PSSI Deploys Appear X Platform for Mobile Fleet and Teleport Upgrade

PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...

31/03/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahiah Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

31/03/2026

NWSL Scales Up Production Ops to Match League's Exponential Growth

With two new expansion teams and viewership/attendance on the rise, the league's production/broadcast arm and its partner NEP Connected Solutions are busier...

31/03/2026

Welcome Young Entertainment Professionals Class of 2026

By Kiera Williams Every year, a new group of emerging media and entertainment professionals steps into the HPA community - curious, talented, and ready to grow...

31/03/2026

L3Harris Sets Date for First Quarter 2026 Earnings Release

MELBOURNE, Fla., March 31, 2026 - L3Harris Technologies (NYSE: LHX) will release its first quarter 2026 financial results before the market opens on Thursday, A...

31/03/2026

Millions of Miles from Home: How Perseverance Stays Connected

Photo courtesy of NASA. An illustration shows NASA's Perseverance rover operating on the surface of Mars....

31/03/2026

L3Harris and Comtech Introduce First-of-Its-Kind Tactical SATCOM Modem

L3Harris Technologies and Comtech Telecommunications Corp. have collaborated to introduce the next evolution in resilient multi-orbit capability for today's...

31/03/2026

Nielsen data shows NZ retail brands are changing strategies to win over outdoor enthusiasts

Rebel Sport leads ad investment as brands compete for a large, active and qualit...

31/03/2026

Spectrum TV App to Launch on Amazon Fire TV Devices

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

CueScript to Showcase Innovations at NAB that Add Mobilit...

CueScript, a leading international developer of professional teleprompting solutions, is enhancing its platform with three innovations that elevate flexibility,...

31/03/2026

GALSNGEAR Returns to the 2026 NAB Show with Expanded Meet...

#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show, taking place April 18 22 in Las Vegas. The organi...

31/03/2026

Imagine Introduces AI Assisted Scheduling at 2026 NAB Sho...

At the 2026 NAB Show (April 19-22, Las Vegas Convention Center, Booth #N1328), Imagine Communications is introducing AI assisted scheduling capabilities within ...

31/03/2026

PSSI boosts live sports flexibility and security with the...

High-density upgrade for mobile fleet and PSSI International Teleport gives PSSI more flexibility for premium live event coverage PSSI and Appear today announc...

31/03/2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Cloud and On-Prem Production for NAB 2026

Solid State Logic Enhances Virtualized System T Platform to Deliver Scalable Clo...

31/03/2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Creatives and Post-Production Professionals at NAB 2026

OWC to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Cr...

31/03/2026

PSSI Taps Appear X for Live Coverage of FIFA World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

31/03/2026

OpenDrives Shows Off Sports Expertise in Sports Business...

OpenDrives, a leader in software-defined video and rich media storage management solutions, will demonstrate several new innovations at the 2026 NAB Show in Apr...

31/03/2026

SDVI to Showcase Platform Enhancements New Technology Int...

At the 2026 NAB Show, SDVI will demonstrate how its Rally media supply chain management platform continues to give media operations teams the tools they need to...

31/03/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Ser...

Boland Communications today announced that at the 2026 NAB Show, it will introduce its new QD4K315HDR10, a 31.5-inch QD-OLED monitor delivering exceptional colo...

31/03/2026

NUGEN Audio CEO Dr Paul Tapper to Lead Presentation About...

Dr. Paul Tapper, CEO of NUGEN Audio, will lead an essential industry discussion at the 2026 NAB Show, examining whether dialog intelligibility is poised to beco...

31/03/2026

BCNEXXT at NAB 2026 - Turning Industry Pressure into Oppo...

BCNEXXT will use NAB 2026 to focus on how broadcasters can turn today's operational and market pressures into opportunity. Meeting with customers in the IAB...