Sony Pixel Power calrec Sony

The Evolution of Content Piracy: Challenges, Solutions and What's Next?

12/04/2021

During lock down, when schools and offices closed, people were binging content and spending money on entertainment inside of the house. Many subscribed to various SVOD services and there has been a positive correlation between lockdown and increased consumption of media. According to Omdia, we saw more than 220 million new online video subscribers - a level of growth that we have not seen to date and will not likely see in the future.

To meet this demand numerous streaming services from Disney+ to HBOMax have saturated the market, making online streaming a growing medium for content owners to get their content in front of the eyes of viewers. IP-based content distribution, shortened movie distribution windows and live-streaming of high-value premium content is the norm.

Unfortunately, players within the M&E ecosystem are not the only beneficiaries of this emerging digital world. Pirates have seen the opportunity of the distribution of content over IP and they are taking advantage of this new access point to high-quality, in-demand content. Shocking in its impact, pirate subscription services are a billion-dollar industry in the U.S. alone.

The begs the questions, How is the piracy threat evolving? and What strategies and tools are available to help aid the fight? These questions and more were recently uncovered during the DTVE Digital Symposium, Content Piracy in the post COVID-19 era: The evolving threat and how to fight it.

With the increase demand for content, it would seem that having numerous streaming service options would be everything a consumer would want. However, the opposite tends to be true. Subscription fatigue is real, both in terms of ease-of-use and costs. When you add up the cost of each service, consumers are quickly approaching similar costs to what they would be paying for a traditional cable service in the U.S. This combined with having to keep track of what content is on what service and how to find desired programming, can be cumbersome.

What's more is that, according to Omdia, consumers who pirate content go the cinema twice as much as non-pirates. They also participate in what can be perceived as more expensive services, such as viewing pay-per-view content four time as much as non-pirates. In short, these consumers are willing to pay for content - but prioritize convenience and accessibility.

Pirate services are an attractive alternative. Monetizing valuable content that they have stolen, they can offer consumers virtually any content, all on one platform at minimal costs. Consumers tend to go on the path of least resistance, making accessibility and ease-of-use more attractive than doing the right thing. While many consumers do not have malicious intent, the outcome of consuming pirated content is malicious.

Providing an excellent user experience, with great content is key to keeping consumers withing the legitimate value chain. At the same time, anti-piracy technologies and services much be adopted by the entire M&E ecosystem to address the issue of piracy. There are number of technologies and tools content owners, broadcasters and service providers can embrace to do their part in protect content - the industry's most valuable asset.

Forensic watermarking: Forensic watermarking enables content owners and pay-TV operators to embed a unique serial number in the content as it is playing, or at any point within the content value chain. By detecting these marks it is possible to identify which legitimate clients the stream is leaking from, and then to stop the distribution through that point.

Monitoring: Powerful monitoring with sophisticated data collection is essential in fighting commercial piracy. Because there may be many different forms of piracy active for a given service at any particular time, an analysis of which one is having the biggest impact on the business must be carried out on an ongoing basis through automated monitoring. An effective monitoring service employs a great deal of complex technology to quickly and accurately identify illegal streams and files and then alert anti-piracy analysts.

Take down: When it comes to take-down services, technical countermeasures must be on point. With the right solutions in place, it is possible to identify weaknesses in any part of the illegitimate services distribution chain. Once identified, action can be taken to allow the content rights holder to disrupt or shut down the illicit service.

Legal Action: In some cases, litigation, such as blocking orders, cease-and-desist orders or criminal complaints, is the only way to achieve results. Such is the case with recent legal victories from IBCAP, where NAGRA's technical services were leveraged to fight content piracy. Or the example of Deutsche Fu ball Liga (DFL), the Spanish Football League (LaLiga), NAGRA and Nordic Content Protection, the Spanish National Police, and law enforcement agencies throughout Europe, for cracking down on an international illegal IPTV streaming network boasting 40,000 video channels and VOD content and 2 million subscribers.

Industry Collaboration: It is time for content owners (studios, sports rights owners), broadcasters and pay-TV service providers to come together to understand, manage and disrupt the ecosystem in which pirates operates. To be successful, anti-piracy measures must go beyond these typical players to include adjacent industries as well - such as government/legal entities, ISPs, cloud vendors, social media sites and even payment vendors.

The good news is that all players in the M&E ecosystem have access to the technologies, tools and expertise to improve their defense against all forms of piracy. Together, the industry can continue the fight and preserve the integrity of the legitimate content value chain.

The DTVE symposium session is now available on-demand. It featu
LINK: https://dtv.nagra.com/evolution-content-piracy-challenges-solutions-an...
See more stories from nagra

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

27/03/2026

SVG GameDay, Ep. 9: Chicago Cubs' Chris Simonson - Flying the W at Wrigley Field

In-venue and creative video staffers at the professional and collegiate level ha...

27/03/2026

Comcast Business Powers 2026 THE PLAYERS Championship Network and Broadcast Infrastructure

Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...

27/03/2026

CS live Equips New OB Van With Riedel MediorNet, hi Control System, and Artist Intercom

Czech production company CS live has equipped its newest outside broadcast van w...

27/03/2026

Edith Cowan University Installs Lawo VSM, HOME, and mc36 in New Broadcast Facility

Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...

27/03/2026

Deltatre Appoints Marc Watson as CEO; Andrea Marini Transitions to Deputy Chairman

Deltatre has announced that CEO Andrea Marini will step down after five years in...

27/03/2026

DAZN to Launch Inflight and Onboard Live Sports Service in 2027

DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...

27/03/2026

Grass Valley and NVP Deploy Camera Systems for LALIGA Broadcast Production

Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...

27/03/2026

The Masters, Prime Video Will Debut Inside Amen Corner' Stat-Enhanced Viewing Experience

The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...

27/03/2026

ESPN and World Series of Poker Reach Multi-Year Agreement

ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...

27/03/2026

USSI Global Opens Media Transport Solutions Lab Ahead of C-Band Transition

USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...

27/03/2026

UFL Names Sportable Official Connected Ball and Player Tracking Partner

The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...

27/03/2026

Atlanta Braves and Fubo Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...

27/03/2026

As UFL Structure Evolves, League Boosts Broadcast Infrastructure at New Home Stadiums

Besides restructuring for Season 3, the league worked with FOX and ESPN over the...

27/03/2026

Atlanta Braves and DIRECTV Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...

27/03/2026

New Venues, New Tech: How FOX Sports, ESPN Are Reinventing Their UFL Broadcasts for Year 3

With new teams and new venues to adapt to, the spring-football league's part...

27/03/2026

Give Me the Backstory: Get to Know Grace Glowicki, the Filmmaker Behind Dead Lover

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

27/03/2026

GIK Acoustics expand Bass Trap Panel range

New Classic, Amplitude & FlexRange units introduced GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...

27/03/2026

Sonarworks release SoundID Tools app

Offers personalised Dolby Atmos headphone monitoring Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...

27/03/2026

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-long tribute

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...

27/03/2026

FCC Opposes Emergency Motion to Stay Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

NAB Pans Netflix's Coverage of MLB Opening Day

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

2026 NAB Show Exhibitor Insight: Netgear

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI POV Cameras at NAB 2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...

27/03/2026

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...

27/03/2026

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance Brie Clayton March 27, 2026 0 Comments NAB marks global launch of servic...

27/03/2026

GatesAir Expands AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Dejero, Eutelsat, Others to Offer 'Field to Air' Demo at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Global NextGen TV Takes Center Stage at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

USSI Global Opens Media Transport Solutions Lab

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Net Insight Elevates Nimbra Edge to Govern Live Media Sys...

At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...

27/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovatio...

Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...

27/03/2026

Bitmovin s Player Web X Expands with Performance First Ad...

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...

27/03/2026

CS live Builds Future Ready OB Van With Riedel MediorNet...

Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...

27/03/2026

MPTS 2026 Unveils First Wave of Speakers Featuring BBC Sk...

130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary MPTS, the UK's largest and most influential event for the media, production and tech...

27/03/2026

Grass Valley and NVP Elevate LALIGA Broadcast Production...

Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...

27/03/2026

Appear Business Momentum Drives Leadership in Live Produc...

Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production Appear ASA (Appear, OSE:APR), a global leader in live production t...

27/03/2026

Lightware MX2 delivers rock-solid 4K60 HDMI 10-bit signal...

San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...

27/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Missi...

Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...

27/03/2026

Orban Collaborates with Sage on Virtualized EAS Technology Demo

Orban Collaborates with Sage on Virtualized EAS Technology Demo Brie Clayton March 26, 2026 0 Comments Sage Alerting Systems (SAS), in cooperation wit...

27/03/2026

Berklee Alums Bring GIANT to Broadway

Berklee Alums Bring GIANT to Broadway Brian and Dayna Lee BM '13 met and fell in love at Berklee, and now their production companys first Broadway debut i...

27/03/2026

RT is Supporting 20 Arts and Cultural Events all over Ireland this April

RT Supporting the Arts RT is Supporting 20 Arts and Cultural Events all over Ireland this April RT is proud to support an exciting month of arts and cul...

27/03/2026

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT2

Average of 1.37 million viewers watched Irish World Cup heartbreak on RT 2 Over one million streams on RT Player Highest number of streams for any single eve...

27/03/2026

Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center

March 27 2026, 01:30 (PDT) Dolby Unveils Dolby House Shanghai, its First Global Flagship Experience Center A New Global Platform Showcasing Dolbys Innovatio...