
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, data, and analytics, has collaborated with JioStar, India's leading media and entertainment company, to provide advanced analytics solutions for its OTT platform - JioHotstar ahead of the Tata Indian Premier League (IPL) 2025. This collaboration aims to establish new benchmarks for effective campaign measurement. This will enable the first-of-its-kind transparent reporting for an Indian media company. Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data. The initiative will offer advertisers and agencies enhanced insights to optimize campaign performance and effectiveness during the highly anticipated TATA IPL 2025.
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen's DAR Digital Ad Ratings) and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform. The metrics will be accessible through the Nielsen ONE dashboard, enabling advertisers to gain valuable insights including impressions, clicks, campaign reach and on-target reach delivered by their campaigns on JioHotstar. This offering will address the industry's need for measurement solutions while enhancing the transparency in advertising performance.
Commenting on the collaboration, Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar said, Through our association with Nielsen, we aim to redefine how advertising on Digital/ OTT is measured and delivered across India's most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.
As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights, says Arnaud Frade, President, (Commercial), Asia, Nielsen. Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more precision and accountability to digital ad measurement. Together, we are shaping the future of India's rapidly evolving media landscape, helping advertisers to make more informed and data-driven decisions that should ultimately drive better outcomes in a dynamic digital environment , he further added.
Nielsen's innovative solutions exemplify its leadership in delivering audience measurement, grounded in decades of expertise in data-driven insights and analytics. While these tools are meticulously designed to address the evolving needs of the media and advertising industries, their applicability extends far beyond. With the capability to deliver actionable intelligence, these solutions can potentially empower other industries to optimize performance, refine strategies, and make informed decisions.
About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About JioHotstar:JioHotstar is a revolutionary platform that stands at the forefront of democratising access to sports and premium entertainment experiences for all of India. Driving aspirations for billions of Indians and igniting imagination to a world of Infinite Possibilities', JioHotstar is truly inclusive and empowering.
Making way for exclusive access to a largest selection of high quality curated content, JioHotstar offers Top International Content, Wholesome Kids & Family Entertainment, Anime, Genre-defining Originals, Blockbuster Movies, Live Sports, Creator Content, Before-TV Premieres, Live TV Channels, and more in a single destination.
JioHotstar is available on Android, iOS, CTV and web on www.jiohotstar.com.
ContactsSamuel Hellinger, Nielsen Communications
samuel.hellinger@nielsen.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
17/04/2026
Documentary Editor - US, Remote
Brie Clayton April 17, 2026
0 Comments
Documentary Editor
April 13, 2026Freelance Video Cameraman - Los......
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G
Brie Clayton April 17, 2026
0 Comments
Revolutionary digital film camera brings cinem...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/04/2026
Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...
17/04/2026
At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...
17/04/2026
Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...
17/04/2026
At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...
17/04/2026
Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...
17/04/2026
Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...
16/04/2026
Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...
16/04/2026
Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...
16/04/2026
Interra Systems has announced that Encompass Digital Media has integrated its BA...
16/04/2026
Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...
16/04/2026
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...
16/04/2026
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...
16/04/2026
JWX has announced the acquisition of True Anthem, an AI-powered social publishin...
16/04/2026
Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...
16/04/2026
Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...
16/04/2026
Tata Communications and Formula 1 have released Race Before the Race, the firs...
16/04/2026
DPA Microphones has released a firmware update for its N-Series Digital Wireless...
16/04/2026
Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...
16/04/2026
Perfect Game and Youth Prospects have announced a partnership covering broadcast...
16/04/2026
National Collegiate Rugby (NCR) has announced a media rights partnership with Al...
16/04/2026
Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...
16/04/2026
PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...
16/04/2026
Blackmagic Design has released Blackmagic Camera for iOS 3.3, a free update available now from the Apple App Store. The update will be demonstrated at NAB Show ...
16/04/2026
As live sports production continues to expand across linear, digital, and in-ven...
16/04/2026
Part of an infrastructure upgrade, the recently constructed spaces accommodate n...
16/04/2026
NBC has added NEP's Supershooter 11, which only just came online in time for...
16/04/2026
At Spotify, we want your experience to feel intuitive and personal across every moment of the day. Whether you're streaming your favorite playlist while you...
16/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
16/04/2026
Compact unit offers hands-on plug-in control
Softube have just announced the launch of their latest hardware unit, the Flow Studio. Housed in a compact desk...
16/04/2026
Use any VST3 plug-in on immersive audio
Fiedler Audio have just released a powerful new plug-in wrapper that brings full VST3 processing to Dolby Atmos and ...
16/04/2026
Analysis plug-in gains enhanced frequency readouts
Nugen Audio's real-time analysis plug-in has just received a significant update that introduces some ...
16/04/2026
Recording & Music Technology Show
Sound On Sound are pleased to announce a new recording and music technology exhibition taking place in London on Saturday ...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
16/04/2026
For decades, understanding the physical world from space has required a trade-of...
16/04/2026
The integration accelerates demographic audience delivery across local markets a...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...