
More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda.
Seg n un estudio encargado por el Observatorio sobre nuevas tendencias de consumo del comparador Rastreator entre m s de 2.000 usuarios (de 18 y 65 a os residentes en Espa a), m s de la mitad de los j venes espa oles (50,9%) ya no ver a la televisi n convencional o lo har a solo en ocasiones puntuales. De hecho, el 20,3% afirma que nunca consume este tipo de televisi n y s lo opta por plataformas digitales como Netflix, HBO, Prime o Movistar+, entre otros.
Adem s, m s de 5 millones de espa oles, el 11% de la poblaci n entre 18 y 64 a os, afirma no ver nunca la televisi n convencional, y un 26,9% solo lo hace en ocasiones puntuales.
En los ltimos a os, se ha producido un cambio de tendencia en el consumo de entretenimiento en el hogar hacia plataformas de contenido bajo demanda. Los j venes son el colectivo que evidencia de forma m s llamativa esta evoluci n. De hecho, aunque el 63% de los espa oles ya consume televisi n bajo demanda, el porcentaje se eleva hasta el 77% en el caso de los usuarios entre 18 y 24 a os.
En cuanto el tipo de contenido, los espa oles prefieren las series y pel culas frente a los deportes o documentales. Incluso, el 65% elije su plataforma de contenidos en funci n del cat logo de series (70% en el caso de los j venes). Otro dato interesante es la influencia de las recomendaciones de amigos o familiares a la hora de consumir contenidos: el 69,6% de los usuarios entre 18 y 24 a os se gu a por estas recomendaciones, frente al 44% del colectivo entre 45 y 55 a os.
La tablet o el m vil sustituyen el televisor tradicional Una de las ventajas que ofrecen estas plataformas es la flexibilidad, con la posibilidad de disfrutar del contenido desde cualquier dispositivo m vil o descargarlo para verlo en cualquier momento o lugar, incluso sin conexi n a Internet, algo especialmente interesante para los usuarios m s j venes. De hecho, el 44% de los j venes espa oles utiliza el m vil o la tablet de forma habitual para ver series o pel culas, frente al 13% de los usuarios de entre 45 y 54 a os.
For Jes s Mi ana, responsable de Telefon a de Rastreator afirma que la forma de ver la televisi n ha cambiado por completo. El usuario ya no se sienta a consumir lo que dan' de forma pasiva, sino que ahora quiere ser protagonista activo y decidir qu quiere ver, d nde y en qu momento. Esto es a n m s llamativo entre los nativos digitales, que buscan la inmediatez, el poder consumir aquello que quieran en cualquier momento y desde cualquier lugar. Tanto es as , que el 52% de los j venes descarga contenido para verlo m s tarde desde su m vil o tablet, frente al 27% de los consumidores m s s nior (45-54 a os) .
Por Comunidades, Navarra (78%), Madrid (69%) y Cantabria (68%) ser an las que mayor n mero de usuarios consumen contenidos bajo demanda. En el lado contrario, se sit an La Rioja (54%), Galicia (55%) y Castilla y Le n (56%) como las comunidades aut nomas en las que estas plataformas cuentan con menor penetraci n.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
Directed By, Spotify's documentary-style series that pulls back the curtain ...
25/03/2026
BTS is so back., This week, the global pop superstars took the stage at New York City's Pier 17 for their first U.S. performance in four years.
Part of Spo...
25/03/2026
How you listen can shape what you hear. That's the idea behind the new Spotify Listening Lounge, an acoustic space at our London headquarters purpose-built ...
25/03/2026
Tape effects taken to the extreme
The latest release from New York-based developer Iconic Instruments is said to accurately recreate the saturation and comp...
25/03/2026
Launched alongside new Vocal Phrases bundle
Sonuscore's latest release has been designed specifically for composers working on fantasy TV, film and game...
25/03/2026
Latest update now live
The latest version of Steinberg's post-production-focused DAW has just arrived, and comes packed with new dialogue editing, sound...
25/03/2026
Rohde & Schwarz joins FormFactor's MeasureOne partner program FormFactor and Rohde & Schwarz advance their partnership for on-wafer RF component character...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
25/03/2026
Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Providing wide view timing visibility across the entire production chain...
25/03/2026
Continuing development drives advances in security, availability, access and connectivity...
25/03/2026
Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...
25/03/2026
Telestream, a global leader in media workflow technologies, today announced expanded integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, d...
25/03/2026
Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the d...
25/03/2026
OOONA, a global provider of professional management and production tools for the media localization industry, announced today that it has been awarded the TPN G...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...
25/03/2026
QuickLink, a leading provider of award-winning video production and remote contribution solutions, will showcase its award-winning StudioPro ecosystem at The 2...
25/03/2026
Alfalite, the only European manufacturer of LED screens, will once again be present at NAB Show, the leading global event for the broadcast, media and entertain...
25/03/2026
PC, a leading provider of integrated communication solutions, will make its NAB 2026 Show debut in Booth C 3341. The company will highlight the newly branded On...
25/03/2026
Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears
LTN will demonstrate how its purp...
25/03/2026
Test & measurement innovator, Leader Electronics, will present the full range of Leader, PHABRIX and LeaderPhabrix T&M solutions at the NAB Show, which takes pl...
25/03/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the appointmen...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...