More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda.
Seg n un estudio encargado por el Observatorio sobre nuevas tendencias de consumo del comparador Rastreator entre m s de 2.000 usuarios (de 18 y 65 a os residentes en Espa a), m s de la mitad de los j venes espa oles (50,9%) ya no ver a la televisi n convencional o lo har a solo en ocasiones puntuales. De hecho, el 20,3% afirma que nunca consume este tipo de televisi n y s lo opta por plataformas digitales como Netflix, HBO, Prime o Movistar+, entre otros.
Adem s, m s de 5 millones de espa oles, el 11% de la poblaci n entre 18 y 64 a os, afirma no ver nunca la televisi n convencional, y un 26,9% solo lo hace en ocasiones puntuales.
En los ltimos a os, se ha producido un cambio de tendencia en el consumo de entretenimiento en el hogar hacia plataformas de contenido bajo demanda. Los j venes son el colectivo que evidencia de forma m s llamativa esta evoluci n. De hecho, aunque el 63% de los espa oles ya consume televisi n bajo demanda, el porcentaje se eleva hasta el 77% en el caso de los usuarios entre 18 y 24 a os.
En cuanto el tipo de contenido, los espa oles prefieren las series y pel culas frente a los deportes o documentales. Incluso, el 65% elije su plataforma de contenidos en funci n del cat logo de series (70% en el caso de los j venes). Otro dato interesante es la influencia de las recomendaciones de amigos o familiares a la hora de consumir contenidos: el 69,6% de los usuarios entre 18 y 24 a os se gu a por estas recomendaciones, frente al 44% del colectivo entre 45 y 55 a os.
La tablet o el m vil sustituyen el televisor tradicional Una de las ventajas que ofrecen estas plataformas es la flexibilidad, con la posibilidad de disfrutar del contenido desde cualquier dispositivo m vil o descargarlo para verlo en cualquier momento o lugar, incluso sin conexi n a Internet, algo especialmente interesante para los usuarios m s j venes. De hecho, el 44% de los j venes espa oles utiliza el m vil o la tablet de forma habitual para ver series o pel culas, frente al 13% de los usuarios de entre 45 y 54 a os.
For Jes s Mi ana, responsable de Telefon a de Rastreator afirma que la forma de ver la televisi n ha cambiado por completo. El usuario ya no se sienta a consumir lo que dan' de forma pasiva, sino que ahora quiere ser protagonista activo y decidir qu quiere ver, d nde y en qu momento. Esto es a n m s llamativo entre los nativos digitales, que buscan la inmediatez, el poder consumir aquello que quieran en cualquier momento y desde cualquier lugar. Tanto es as , que el 52% de los j venes descarga contenido para verlo m s tarde desde su m vil o tablet, frente al 27% de los consumidores m s s nior (45-54 a os) .
Por Comunidades, Navarra (78%), Madrid (69%) y Cantabria (68%) ser an las que mayor n mero de usuarios consumen contenidos bajo demanda. En el lado contrario, se sit an La Rioja (54%), Galicia (55%) y Castilla y Le n (56%) como las comunidades aut nomas en las que estas plataformas cuentan con menor penetraci n.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda. 
