More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda.
Seg n un estudio encargado por el Observatorio sobre nuevas tendencias de consumo del comparador Rastreator entre m s de 2.000 usuarios (de 18 y 65 a os residentes en Espa a), m s de la mitad de los j venes espa oles (50,9%) ya no ver a la televisi n convencional o lo har a solo en ocasiones puntuales. De hecho, el 20,3% afirma que nunca consume este tipo de televisi n y s lo opta por plataformas digitales como Netflix, HBO, Prime o Movistar+, entre otros.
Adem s, m s de 5 millones de espa oles, el 11% de la poblaci n entre 18 y 64 a os, afirma no ver nunca la televisi n convencional, y un 26,9% solo lo hace en ocasiones puntuales.
En los ltimos a os, se ha producido un cambio de tendencia en el consumo de entretenimiento en el hogar hacia plataformas de contenido bajo demanda. Los j venes son el colectivo que evidencia de forma m s llamativa esta evoluci n. De hecho, aunque el 63% de los espa oles ya consume televisi n bajo demanda, el porcentaje se eleva hasta el 77% en el caso de los usuarios entre 18 y 24 a os.
En cuanto el tipo de contenido, los espa oles prefieren las series y pel culas frente a los deportes o documentales. Incluso, el 65% elije su plataforma de contenidos en funci n del cat logo de series (70% en el caso de los j venes). Otro dato interesante es la influencia de las recomendaciones de amigos o familiares a la hora de consumir contenidos: el 69,6% de los usuarios entre 18 y 24 a os se gu a por estas recomendaciones, frente al 44% del colectivo entre 45 y 55 a os.
La tablet o el m vil sustituyen el televisor tradicional Una de las ventajas que ofrecen estas plataformas es la flexibilidad, con la posibilidad de disfrutar del contenido desde cualquier dispositivo m vil o descargarlo para verlo en cualquier momento o lugar, incluso sin conexi n a Internet, algo especialmente interesante para los usuarios m s j venes. De hecho, el 44% de los j venes espa oles utiliza el m vil o la tablet de forma habitual para ver series o pel culas, frente al 13% de los usuarios de entre 45 y 54 a os.
For Jes s Mi ana, responsable de Telefon a de Rastreator afirma que la forma de ver la televisi n ha cambiado por completo. El usuario ya no se sienta a consumir lo que dan' de forma pasiva, sino que ahora quiere ser protagonista activo y decidir qu quiere ver, d nde y en qu momento. Esto es a n m s llamativo entre los nativos digitales, que buscan la inmediatez, el poder consumir aquello que quieran en cualquier momento y desde cualquier lugar. Tanto es as , que el 52% de los j venes descarga contenido para verlo m s tarde desde su m vil o tablet, frente al 27% de los consumidores m s s nior (45-54 a os) .
Por Comunidades, Navarra (78%), Madrid (69%) y Cantabria (68%) ser an las que mayor n mero de usuarios consumen contenidos bajo demanda. En el lado contrario, se sit an La Rioja (54%), Galicia (55%) y Castilla y Le n (56%) como las comunidades aut nomas en las que estas plataformas cuentan con menor penetraci n.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda. 
