
More than half of young Spaniards no longer sees the linear television Series bajo demanda y en el m vil, as es la nueva televisi n' que consumen los j venes. M s de cinco millones de espa oles (11%) afirman no consumir nunca televisi n y solo eligen plataformas de contenidos online y bajo demanda.
Seg n un estudio encargado por el Observatorio sobre nuevas tendencias de consumo del comparador Rastreator entre m s de 2.000 usuarios (de 18 y 65 a os residentes en Espa a), m s de la mitad de los j venes espa oles (50,9%) ya no ver a la televisi n convencional o lo har a solo en ocasiones puntuales. De hecho, el 20,3% afirma que nunca consume este tipo de televisi n y s lo opta por plataformas digitales como Netflix, HBO, Prime o Movistar+, entre otros.
Adem s, m s de 5 millones de espa oles, el 11% de la poblaci n entre 18 y 64 a os, afirma no ver nunca la televisi n convencional, y un 26,9% solo lo hace en ocasiones puntuales.
En los ltimos a os, se ha producido un cambio de tendencia en el consumo de entretenimiento en el hogar hacia plataformas de contenido bajo demanda. Los j venes son el colectivo que evidencia de forma m s llamativa esta evoluci n. De hecho, aunque el 63% de los espa oles ya consume televisi n bajo demanda, el porcentaje se eleva hasta el 77% en el caso de los usuarios entre 18 y 24 a os.
En cuanto el tipo de contenido, los espa oles prefieren las series y pel culas frente a los deportes o documentales. Incluso, el 65% elije su plataforma de contenidos en funci n del cat logo de series (70% en el caso de los j venes). Otro dato interesante es la influencia de las recomendaciones de amigos o familiares a la hora de consumir contenidos: el 69,6% de los usuarios entre 18 y 24 a os se gu a por estas recomendaciones, frente al 44% del colectivo entre 45 y 55 a os.
La tablet o el m vil sustituyen el televisor tradicional Una de las ventajas que ofrecen estas plataformas es la flexibilidad, con la posibilidad de disfrutar del contenido desde cualquier dispositivo m vil o descargarlo para verlo en cualquier momento o lugar, incluso sin conexi n a Internet, algo especialmente interesante para los usuarios m s j venes. De hecho, el 44% de los j venes espa oles utiliza el m vil o la tablet de forma habitual para ver series o pel culas, frente al 13% de los usuarios de entre 45 y 54 a os.
For Jes s Mi ana, responsable de Telefon a de Rastreator afirma que la forma de ver la televisi n ha cambiado por completo. El usuario ya no se sienta a consumir lo que dan' de forma pasiva, sino que ahora quiere ser protagonista activo y decidir qu quiere ver, d nde y en qu momento. Esto es a n m s llamativo entre los nativos digitales, que buscan la inmediatez, el poder consumir aquello que quieran en cualquier momento y desde cualquier lugar. Tanto es as , que el 52% de los j venes descarga contenido para verlo m s tarde desde su m vil o tablet, frente al 27% de los consumidores m s s nior (45-54 a os) .
Por Comunidades, Navarra (78%), Madrid (69%) y Cantabria (68%) ser an las que mayor n mero de usuarios consumen contenidos bajo demanda. En el lado contrario, se sit an La Rioja (54%), Galicia (55%) y Castilla y Le n (56%) como las comunidades aut nomas en las que estas plataformas cuentan con menor penetraci n.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
28/01/2026
As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
28 Jan 2026
VEON Notes Kyivstar Group Publication of Selected Full Year 2025 Fi...
28/01/2026
Rohde & Schwarz to host 2026 edition of its online event Demystifying EMC Rohde & Schwarz invites the global EMC community to join a crucial discussion on pre...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
28/01/2026
Stadtwerke Wolfhagen Modernize Customer Management with AEP.energysuite from Arv...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...