
Back to All News
We Are Just A Story AwayMs. Netflix
Business
08 March 2021
GlobalIndia
DOWNLOAD IMAGES
Cop, banker, stand-up comic, homemaker, boss, pilot. A Bombay Begum, Kanta Bai, Vartika Chaturvedi, Dolly, Kitty or A Bollywood Wife. In a sari or overalls. Fabulous, Mismatched or in love. Whatever the story's genre, format, mood, tone or character, I'm all these and much more.
In India Stree' means woman and I see a new era of Stree-ming. From Lust Stories to Paava Kadhaigal, from the two generations of Masaba Masaba to the three generations in Tribhanga - Tedhi Medi Crazy, more stories about and by women are making it to India and the rest of the world.
I m thrilled that Netflix is partnering with the National Film Development Corporation to support a screenwriting course for 100 women in India as part of the company's $5 million global fund towards programs that help identify, train up-and-coming women talent around the world. I want to open the door wider for more stories by, for and about women, so that the women of today can tell the stories of tomorrow Stree-ming on Netflix.
This International Women's Day, the women of Netflix - filmmakers, creators, actors, producers and executives - joined in an important conversation. Hear us firsthand.
Aadhya Anand: With women powered films and series', Netflix is giving wings of hope to young women with big dreams. Women can be the heroes' of a series like Bombay Begums'. It's a huge leap from mainstream representation. Working with an almost all women crew was an inspiring experience in female bonding and sisterhood. It was magic on set. I'm in awe of Pooja ma'am and I want to be like all these women in the future. (And I hope Netflix's next story is a young teenage adventure series.)
Amruta Subhash: I keep sharing my wishes to the universe. When I was younger I used to think ohh when I pass a certain age l want meaningful characters . At that time I didn't know Netflix would happen to India. So grateful to the universe that it did. Services like Netflix are changing the way we look at women's stories. It is vital that women are getting powerful roles, being celebrated as prominent characters. There was a time when after a certain age, women were stereotyped but today you even have the transformation of a male character in a book to a female character in the series. We must celebrate this.Earlier actresses would get a role where they need to dance only when they were very young right? Me getting to dance in Bombay Begums as Lily right now is so amazing! I think this is the best time for actresses who yearn for meaningful work.
Aneesha Baig: Im fortunate to have worked with and been mentored by inspiring women in key positions over the years. The stories we get to tell now are so different from a decade ago. From Shefali Shah and Rasika Dugal in Delhi Crime to Sima Aunty and the conversations she provoked to our Fabulous Wives, and the joys of a sisterhood in your mid-forties, the fun lies in the diverse portrayals of female identity, agency and friendship. Its exciting that ideas, for the most part, no longer need to be pitched as women centric' - and are recognised as good, viable concepts that happen to be female driven.
Ashi Dua: Streaming services have given us wings! They've let us in on the world out there and let the world look in on us. And here are the stories told from a female POV, with female protagonists and female crews. Writing inspiring female characters just flows because we're surrounded by such women in real life, giving us the freedom to write honestly, authentically and yes, the audiences are ready for it.
Ashvini Yardi: The audience is exposed to such diversity of content on digital services and we need to trust their intelligence, discuss every issue straight up - age, gender, female friendship, divorce. Normalise these concepts. The audience resonates and knows it's okay to not be okay. I am so glad that we can do that on the new streaming services.
Ayesha Sood: The work of all kinds of people inspires me - filmmakers, writers, athletes, musicians, editors and more. I want to know how and why people do the things they do and I want representation not just across work but gender too. We must celebrate those who give women their share.
Bhavana Pandey: Central characters, diversity of roles - Netflix is doing the best job at putting these women and their stories on screen. It's done wonders for me, and women like me. I was a video jockey 20 years ago and never thought I'd do a show in my mid 40s. It's been a beautiful comeback to TV. The reach was immense. The love too. Working with our largely female crew was amazing. Aneesha the producer, Naomi the writer, my four friends - working with such strong women, I'm absolutely loving it!
Divya Dutta: Streaming services are very democratic. People can watch a small film, a big film or a series regardless of who is in it or who it is made by. What draws people in is the credibility and authenticity of the storytelling. That sort of reach is amazing and we can't underestimate the power to reach every home.
Dolly Singh: I never saw a true representation of another woman on screen growing up and that really damaged my own idea of what being a woman is about, what female friendships are like, what women's dreams and aspirations should be. Thankfully now that is changing. We are seeking stories which are for women, about women and by women. Netflix definitely is making sure that it pushes out content which does justice to this. Work like Bombay Begums, Moxie, Bhaag Beanie Bhaag, Pitta Kathalu are commendable. I'm instantly happier the moment I see women around me, working with women directors, producers, photographers, DOPs, makeup artists, it gives so muc
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...
19/03/2026
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...
19/03/2026
Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...
19/03/2026
DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...
19/03/2026
Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...
19/03/2026
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...
19/03/2026
Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...
19/03/2026
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
19/03/2026
Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...
19/03/2026
Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase...
19/03/2026
2026 NAB Show Exhibitor Preview
April 19 22
Las Vegas
Booth N.1328
Summary:
At the 2026 NAB Show in Las Vegas, Imagine Communications will showcase the lat...
19/03/2026
Broadcast playout leader highlights innovation and industry collaboration
Pebble, the leading automation, content management and integrated channel specialist...
19/03/2026
Tuxera, a leading provider of quality-assured file systems and networking technologies, is highlighting remarkable advances in performance at NAB Show (booth N1...
19/03/2026
Intinor will showcase several new developments to the Direkt platform at NAB 2026, including enhanced SRT monitoring, expanded HDR transport capabilities and su...
19/03/2026
Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to new research from C...
19/03/2026
Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...