G-Mana and VisualOn Launch Interactive SSAI for OTT and C...

G-Mana (IBC booth 5.B19), a pioneer in ad-tech innovation for OTT and CTV, today announced a joint solution with VisualOn (IBC booth 5.A55), a leading provider of premium video playback technologies, that brings interactive, server-side ad insertion (SSAI) to market across devices and platforms. The collaboration couples VisualOn's player-side Adflow integration with G-Mana's SSAI platform and G-Mana Ad Solutions, the company's monetization business unit enabling premium publishers and FAST channels to deploy high-impact interactive ad formats with broadcast-grade reliability and programmatic scale.

The new solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships stitched server-side for a smooth, buffer-free experience while G-Mana Ad Solutions optimizes fill, pricing, and yield across direct and programmatic demand.

Interactive SSAI turns passive ad breaks into two-way, screen-native experiences without compromising stream quality, said Eran Yahalomi, CEO, G-Mana. Together with VisualOn, we've made it turnkey for broadcasters, sports streamers, and FAST operators to grow revenue, improve viewer experience, and gain real-time transparency all in one workflow.

Publishers want interactivity without trade-offs, said Yang Cai, CEO and President, VisualOn. Our integration with G-Mana's SSAI gives customers a single, scalable pathway to deploy interactive ad formats at the quality levels audiences expect from premium streaming.

How It Works

Player-ready by VisualOn: VisualOn's Adflow playback integration ensures accurate ad signaling, interactivity, and measurement on the client so interactive formats render consistently across target devices.

Seamless SSAI by G-Mana: G-Mana detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS/DASH manifests maintaining broadcast-quality delivery and rule compliance.

Monetization by G-Mana Ad Solutions: The G-Mana Ad Solutions unit orchestrates business rules, sponsorships, and programmatic demand to maximize eCPM and ad break monetization while honoring brand safety, targeting, and frequency goals.

What Customers Get

Revenue lift: High-impact formats and smarter break management to capture incremental ARPU from existing inventory.

Viewer-first delivery: Server-stitched ads preserve stream continuity; interactive layers align with content to sustain engagement.

Transparency & control: Real-time analytics illuminate ad performance and viewer behavior across SSAI and player events.

Faster time to value: Streamlined deployment no player rewrites or SDK sprawl; cloud-driven workflows minimize integration burden.

Built for Today's OTT Realities

The joint solution addresses industry pain points transparency gaps, complex deployments, limited ad format variety, and suboptimal break management by unifying SSAI, interactive formats, and monetization. It's designed for traditional broadcasters, FAST channels, live sports and events, operators/telcos, OTT platforms, and OTT tech integrators.

Availability

The G-Mana VisualOn interactive SSAI solution is available today for select partners, with broader availability rolling out this quarter. To request a demo or integration guide, contact info@g-mana.com. Visit VisualOn at IBC booth 5.A55 for a hands-on demo of the interactive SSAI solution.

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