Who's Watching TV Releases Atlantis Reporting Solution

Whos Watching TV Releases Atlantis Reporting SolutionWWTVs online Atlantis tool provide access to Comscores new TV Pulse data, providing faster access to preliminary TV audience estimates

ORLANDO, Fla., March 8, 2023 - Whos Watching TV, a leading solutions provider and third-party processor of television viewership and scheduling data, has released Atlantis, a flexible reporting solution. The new online tool provides access to new TV Pulse data from Comscore a trusted partner for planning, transacting and evaluating media including preliminary quarter-hour-level television viewing estimates for all markets, networks, and stations two days after air date.

We are excited to partner with Comscore as one of the first third-party reporting solutions for their new TV Pulse data. The speed and flexibility of our reporting systems, along with Comscores new release viewing estimates, allows clients to react faster to audience trends, says Steve Knapp, GM and Founder of Whos Watching TV.

As a leader in TV measurement, Comscore values our rich ecosystem of partners who play a vital role in delivering actionable insights for stakeholders across the media landscape, added Carol Hinnant, Chief Revenue Officer, Comscore. We are constantly innovating to provide the most precise and timely measurement across both national and local television programming and advertising, and are pleased WWTVs new tool can offer even greater speed and accuracy to its clients.

Atlantis is currently available to Whos Watching TVs clients that are also Comscore clients. Reports include network grids, program title reporting and program rankers. Each report utilizes the same WWTV interface that so many clients already rely on for its ease of use and speed.

About Whos Watching TV

Whos Watching TV is a leading provider of ratings and schedule information in the commercial market place. With over 30 years of technological expertise and effective creation of services using audience measurement data and program schedule information, Whos Watching TV has proven technology for use by television networks, studios, sports leagues, and advertising agencies.

Media

Marie Scoutas

Comscore, Inc.

press@comscore.com

Media Contact Whos Watching TV

Steve Knapp

407-521-6966

Steve@whoswatching.tv

LINK:	https://www.comscore.com/Insights/Press-Releases/2023/3/Who-s-Watching...
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