--
IPV, experts in intelligent video content management for more than 20 years, have just released the report, The Future of Video for Creative Agencies By the World's Leading Creative Agencies.
The report provides an in-depth look at four of the world's largest creative agencies, Foote, Cone, and Belding (FCB), Wavemaker, GMR and Mustache, and how they adapted to a sudden seismic shift in how their teams create and deliver client work by moving to a fully remote workflow model. In the report, readers will gain an understanding of what is anticipated to be the new normal for agencies creating video content in the age of COVID-19 and beyond.
Leading professionals from each agency share their approach to managing a complete 180-degree shift in the way their globally dispersed teams collaborate and manage content, implementing long-term solutions that will change the way they work forever.
This report examines the various challenges that creative teams have to overcome to match current and future demands for video content in a work from home environment, such as:
Slow WiFi further burdened by family members or housemates being online at home.
Limited access to media files and footage from outside networks.
Issues with software licenses on home equipment.
Poor performance of home equipment, as compared to office workstations.
Creative slumps as a result of not being able to meet in person and work physically together - for instance, quickly showing someone else a scene or clip or discussing an idea.
Security concerns and permissions controls for files and media.
Difficulty honing briefs, given a new inability to meet in person with colleagues and clients.
Key findings from the report include:
92% of digital marketers say video is an important part of their strategy, and those who use video see their revenue grow nearly 50% more quickly than those who don't.
62% of agencies predict significant increases in their video production output and 34% predict similar rises in their online video creation services.
63% of teams want to use cloud-based tools to help them with video production to ensure business continuity in the future.
For many agencies, the lock-down has been a time for discovering weaknesses and pain points, and finding solutions that will hopefully lead to a completely air-tight operation, says Martin Coles, vice president of marketing at IPV. The crisis has highlighted some glaring gaps in infrastructure; video production teams now recognize that media asset management is necessary to ensure business continuity in the future.
About the Contributors
Kerry Hill, Director of Production at FCB, North America
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. For Hill's team, the challenge was found in the technical side of it - storage backup plans, how we prepare for next time. As Hill says, certainly no one wants to be caught off guard ever again.
Eli Ash, Director of Production at Mustache
Mustache is a full-service, end-to-end (holistically crafted with love), creative content agency which is part of Cognizant Interactive. With a keen focus on video and social, Mustache is the rocket fuel for today's 24/7, 360 customer experience.
80% of the projects we were doing involved live-action shooting. A good majority of our projects had to be shifted to post-only, Ash says of their transition.
Georgine Hajjar, Creative Director at Wavemaker
Wavemaker is the second largest media agency network in the world that specialises in content development, precision marketing, commerce and marketing technology Hajjar knew her team needed a world-class long-term solution to provide continued and consistent high-quality service, saying, Because we have very big clients, there was no room for mistakes.
Andy Hayman, Head of Content and Production at GMR Marketing
Founded in 1979, GMR is an innovative global experiential and sponsorship agency that creates, consults and activates in more than 70 countries, covering every continent from 23 offices in 12 countries.
We want our clients to know that even though we are working remotely, their content always has and always will be safe, says Hayman. Download the Future of Video for Creative Agencies report here.
###
About IPV
IPV are serious about video and creating innovative ways to help broadcasters, brand managers, digital marketers and video creators of all kinds move, manage and monetize their media. Curator, IPV's world-leading Media Asset Management Platform was built to help brands create, collaborate and automate more, smarter and faster. IPV works with some of the biggest names in broadcasting, sports and retail, simplifying complex digital media production so teams can focus on creating inspiring content - no matter where they're located.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
-- 
