iF DESIGN AWARD 2016 Five Fujifilm products, including the premium mirrorless digital camera FUJIFILM X-Pro2 and broadcast zoom lens FUJINON UA80x9, win the internationally prestigious iF Design Award in recognition of their product design and performance in diverse fields
29.02.2016
FUJIFILM Corporation (President: Shigehiro Nakajima) has been awarded the distinguished iF Design Award 2016 , for five of its products, including the premium mirrorless digital camera FUJIFILM X-Pro2 and the broadcast zoom lens FUJINON UA80x9, which boasts optical performance compatible with 4K cameras.
The iF Design Award is an international design award launched in 1953 by the iF International Forum Design in Hanover, Germany. It is one of the world's three most prestigious design awards, alongside Germany's Red Dot Design Award and the United States' IDEA. The five products were awarded in recognition of not only exterior design, but also their advanced product performance and ease of use.
Fujifilm is proud to have five of its products chosen for the iF Design Award out of a large number of entries submitted from across the world, and will continue to achieve excellence in product development.
Award Winning products for the iF Design Award 2016
iF Design Award winners
Premium mirrorless digital camera FUJIFILM X-Pro2 (to be released on March 3, 2016) X-Pro2 is a premium mirrorless camera with classic design that has evolved from its predecessor's full magnesium alloy chassis and milled aluminum dials, combined with additional features for enhanced ease of use. The use of the newly developed APS-C sensor X-TransTM CMOS III * (24.3MP, with no optical low pass filter) and ultra-fast X-Processor Pro image processing engine delivers the highest image quality and mobility in the history of the X series. The worlds first Advanced Hybrid Multi Viewfinder allows users to switch between the optical and electronic viewfinders to suit shooting conditions. The chassis design is perfected with operability in mind, placing the shutter speed dial featuring the integrated ISO selector on the top plate, and positioning the Focus Lever for directly adjusting the focus point on the back panel.
* X-Trans is the trademark or registered trademark of FUJIFILM Corporation.
Premium compact digital camera FUJIFILM X70 X70 is a premium compact camera featuring the APS-C sensor X-TransTM CMOS II and the newly-developed ultra-thin 18.5mm** wide-angle FUJINON lens on a compact metal chassis body weighing just 340g***. Despite its pocket-sized compact body, it delivers the image quality Fujifilm has become known for. The lens barrel features milled metal aperture ring and control ring to enable full-fledged manual shooting. Other features include the 180-degree tilting touchscreen LDC monitor and operation dials. The camera is capable of high-speed AF of up to 0.1 second*4. A wide range of dedicated optional accessories is also available.
** Equivalent to 28mm in the 35mm film format
*** Including the battery and memory card
*4 Using an internal measurement method compliant with the CIPA Guidelines, with the High Performance mode turned on
Mirrorless digital camera FUJIFILM X-T10 X-T10 is a compact and lightweight mirrorless digital camera featuring the AF system that excels in tracking a moving subject, the world's shortest display time lag of just 0.005 sec*5, the large electronic viewfinder with the magnification ratio of 0.62x*6 and a built-in flash. It brings back the joy of shooting through the viewfinder in a variety of scenes both indoors and outdoors. The use of the shutter speed dial, exposure compensation dial and aperture ring on the lens barrel enables intuitive operations in the Manual mode, synonymous to the X Series. The addition of the Auto Mode Switch lever, which switches the camera into the Auto Mode with a quick lever operation, makes this model a compact yet fully-featured camera that caters to the needs of a wide range of users from beginners to professional photographers.
*5 The time lag between actual subject movements and the viewfinder displaying the same movements is just 0.005sec, the world's shortest as of February 29, 2016 according to Fujifilm data.
*6 The ratio between the size of a subject seen through the viewfinder and the size of the same subject seen with the naked eye. The ratio is 0.62x when using a lens with the focal length equivalent to 50mm in the 35mm film format at infinity and diopter set to -1.0m-1.
Premium compact digital camera FUJIFILM XQ2 XQ2 packs features such as the X-TransTM CMOS II 2/3-inch sensor, fast f1.8 lens and optical 4x zoom starting from 25mm on the wide-angle side, into a lightweight, stylish and compact body weighing just 206g*7. The minimalistic and refined design provides users with photographic pleasure, ease of operation and a sense of satisfaction about owning this premium compact camera. It inherits the luxurious design of its predecessor XQ1, available in the popular, elegant Black, as well as the new Silver x Black in response to market request and the sophisticated Silver x White. This model has enhanced shooting functions including improved AF performance.
*7 Including the battery and memory card
Broadcast zoom lens UA80x9 compatible with 4K cameras UA80x9 is the first broadcast zoom lens compatible with 4K cameras launched in the world.*8 Using the cutting-edge optical simulation technology, the FUJINON lens delivers a high magnification zoom of up to 80x while offering advanced optical performance at the same time such as high image resolution and contrast for superior color reproduction. It covers the focal lengths from 9mm on the wide angle side to 720mm on the telephoto end. A unique optical stabilization mechanism corrects image shakes caused by vibrations, realizing stable f
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
iF DESIGN AWARD 2016 Five Fujifilm products, including the premium mirrorless digital camera FUJIFILM X-Pro2 and broadcast zoom lens FUJINON UA80x9, win the internationally prestigious iF Design Award in recognition of their product design and performance in diverse fields
