Sony Pixel Power calrec Sony

Media Alert: Adobe Digital Price Index: Online Inflation Rises in August to 0.4%

12/09/2022

Online prices rose 0.4% on an annual basis in August, while rising 2.1% month-over-month

Grocery prices continue to surge, hitting another record high at 14.1% year-over-year; prices for electronics continued to drop at 10% year-over-year

Consumer demand remains resilient, with $64.6 billion spent online in August, up 6.5% year-over-year

SAN JOSE, Calif. - Today, Adobe (Nasdaq:ADBE) announced the latest online inflation data from the Adobe Digital Price Index (DPI), powered by Adobe Analytics. In August 2022, online prices increased 0.4% year-over-year (YoY) and 2.1% month-over-month (MoM), with grocery prices seeing their highest annual increase (14.1% YoY) and electronics prices continuing to drop (10% YoY). Consumer spending online in August reached $64.6 billion, an increase of 6.5% YoY, attesting to the strength of the digital economy overall. In the month prior (July 2022), e-commerce entered deflation after 25 consecutive months of rising prices, dropping 1% YoY.

Online inflation in August was driven by groceries, where prices rose 14.1% YoY (up 1.1% MoM), another record YoY high for the category. Apparel prices have also contributed, rising 4.9% YoY (up 8.7% MoM) as seasonal promotions fade. Prices for apparel had fallen 1% YoY in the month prior (July), driven in part by back-to-school discounts and oversupply for certain retailers. Personal care products also saw a notable uptick in August, with prices rising 2.7% YoY (up 1.1% MoM), the highest YoY increase since March 2021, when prices hit a record high at 3.6% YoY. Categories such as electronics have kept topline inflation (up 0.4% YoY) below 1%, with prices falling significantly at 10% YoY in August (down 0.9% MoM). Computers have also contributed, with prices falling 12.6% YoY (down 2.3% MoM).

The modest uptick we see in online prices for August was driven in large part by rising food costs that show no signs of abating, just as seasonal discounts in a category like apparel phased out through the end of Summer, said Patrick Brown, vice president of growth marketing and insights, Adobe. Consumer demand for e-commerce also remains steady and will keep prices elevated, especially for growing categories such as groceries, pet products and other consumer staples.

In August, consumers spent $64.6 billion online, up 6.5% YoY. In the month prior (July), $73.7 billion was spent online, up 20.9% YoY on account of Prime Day discounts that drove record sales for the retail industry overall. For 2022 thus far, consumers have spent $590 billion online, growing 8.9% YoY and showing resiliency in e-commerce demand.

The DPI provides the most comprehensive view into how much consumers pay for goods online, as e-commerce expands to new categories and brands focus on making the digital economy personal. Powered by Adobe Analytics, it analyzes one trillion visits to retail sites and over 100 million SKUs across 18 product categories: electronics, apparel, appliances, books, toys, computers, groceries, furniture/bedding, tools/home improvement, home/garden, pet products, jewelry, medical equipment/supplies, sporting goods, personal care products, flowers/related gifts, non-prescription drugs and office supplies.

In August, 12 of the 18 categories tracked by the DPI saw YoY price increases, with groceries rising the most. Price drops were observed in six categories: electronics, jewelry, books, toys, computers and sporting goods.

Fourteen of the 18 categories in the DPI saw price increases MoM, following a prior month (July) where Prime Day and oversupply produced more substantial discounting. Price drops were observed across four categories including electronics, flowers and related gifts, computers and sporting goods.

Notable categories in the Adobe Digital Price Index for August:

Groceries: Prices continued to surge and rose 14.1% YoY (up 1.1% MoM), more than any other category. This represented a new record on an annual basis, following a series of record highs: 13.4% YoY increase in July, 12.4% YoY increase in June and 11.7% YoY increase in May. Grocery prices have risen for 31 consecutive months, and it remains the only category to move in lockstep with the Consumer Price Index on a long-term basis.

Apparel: Prices were up 4.9% YoY (up 8.7% MoM), after falling for two consecutive months (down 1% YoY in July, down 0.1% YoY in June). The category is seasonal in nature, driven by heavier discounting periods as retailers make way for new inventory. The notable dip in July was driven in large part by back-to-school promotions and oversupply for some brands.

Personal Care Products: Prices were up 2.7% YoY (up 1.1% MoM), the highest increase since March 2021, when the category hit a record high and rose 3.6% YoY. Prices for the category have remained consistently elevated since September 2020, with only one month (November 2021) seeing a price drop at 0.9% YoY. Demand for personal care products has risen in tandem with online grocery shopping, as the two categories often share the same e-commerce basket.

Electronics: Prices were down 10% YoY (down 0.9% MoM), falling faster than pre-pandemic levels when electronic prices fell 9.1% YoY on average between 2015 and 2019. Prices have fallen consistently since December 2021 (down 2.6% YoY) and accelerated in recent months (down 9.3% YoY in July 2022, down 7.3% YoY in June 2022).

Computers: Prices were down 12.6% YoY (down 2.3% MoM), the biggest drop since the beginning of the COVID-19 pandemic in March 2020. Computer prices have fallen online for 20 consecutive months, and now outpace pre-pandemic levels when prices fell 9.2% on average between 2015 and 2019.

Methodology

The DPI is modeled after the Consumer Price Index (CPI), published by the U.S. Bureau of Labor Statistics and uses the Fisher Price Index to track online prices. The Fisher Price Index uses quantities of matched pr
LINK: https://news.adobe.com/news/news-details/2022/Adobe-Digital-Price-Inde...
See more stories from adobe

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

02/09/2026

SVG Venues & Teams Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Professional and collegiate clubs, leading vendors discuss current trends in stadium production On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...

02/09/2026

SoFi Stadium Completes Broadcast Infrastructure Upgrade

SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...

02/09/2026

IBC 2026: Comcast Technology Solutions Unveils AI-Powered Workflow Applications

Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...

02/09/2026

NABA and APWPT Announce Partnership on Wireless Spectrum Advocacy

The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...

02/09/2026

Prime Video Lands Exclusive In-Market Streaming Rights for Six NHL Teams Beginning This Season

Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...

02/09/2026

Mercedes-Benz Stadium Goes Mini: Nine-Year-Old Venue Continues to Innovate With Control Room Mini Halo Board

New LED provides enhanced quality control, quicker show prep, detailed productio...

02/09/2026

Keeley Electronics launch the Tube Drive

Combines the Phat Drive with high-voltage valve circuit The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...

02/09/2026

Lewitt introduce Space Replicator Free

Free version of virtual mixing room plug-in introduced Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...

02/09/2026

Stereophonic Bundle from AIR Music Tech

Two new mixing & mastering plug-ins revealed AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...

02/09/2026

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving feature SSSG for 5G NR

Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...

02/09/2026

AgileTV and Fiend MTS Complete CDN Watermarking Integration to Fast-Track Anti-Piracy Protection for Operators

Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...

02/09/2026

Agentic AI in the content supply chain

Why agentic media supply chains need experience design built around visibility, reversibility and human authority When AI can generate a functional interface ...

02/09/2026

Gracenote study: 85% of sports fans want TV home screens to show when and where to watch favorite teams

Six-country survey finds 26% of sports fans frequently unable to determine where...

02/09/2026

Manfrotto Showcases New Video Support Solutions at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Mediagenix Rebrands Spideo as Mediagenix Curation

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Creative Technology Group Founder Graham Andrews Sets Year-End Exit

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

San Antonio Spurs, DAZN Ink Exclusive Streaming Deal

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

DPA Launches 6388 CORE Headset Microphone With Shifted Ac...

KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...

02/09/2026

Pliant Technologies Spotlights CrewCom CXD 32CF Dante AES...

Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...

02/09/2026

iWedia Enhances Teatro Pulse with Edge AI Self-Healing an...

iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...

02/09/2026

Signiant Accelerates More Than File Transfers at IBC2026

Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...

02/09/2026

Calrec Argo M Powers Cloudbass Next Generation OB Fleet

With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...

02/09/2026

IBC2026 puts sport at the winning end of media innovation

IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...

02/09/2026

PTZOptics Demonstrates the Power of Intelligent Multicame...

PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...

02/09/2026

OOONA Launches OOONA Go

OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...

02/09/2026

EON Media launches AI media activation and monetization s...

EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...

02/09/2026

Frequency Defines the Intelligent Channel at IBC2026

Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...

02/09/2026

FOR-A Introduces Go Vertical AiDi and AiDi Sports Hub Und...

On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...

02/09/2026

Shotoku To Introduce Aura E2 PTZ Elevator At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

AJA to Launch New openGear SDI/Fiber Conversion Cards at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

GoPro to Merge with Starman Optical

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

AIMS, EBU Completes Latest IPMX Certification Testing

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

EVS To Showcase New Neuron 4X Processor At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Sony Launches 100+ FAST Channels on Playstation 5 in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Canon Unveils PTZ Camera Firmware Updates

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

EverPass Media Expands NFL Offering with Netflix Deal

Share Copy link Facebook X Linkedin Bluesky Email...

02/09/2026

Imagine Communications Unveils Latest Control Portfolio A...

Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...

02/09/2026

Friedrichstadt-Palast Relies on Riedel for IP-Centered Pr...

Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...

02/09/2026

WiM to Host Reel Forward Production Conference at CSU Los...

Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...

02/09/2026

Teradek and New Media AV Expand Partnership with Full Liv...

The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...

02/09/2026

QuickLink Expands StudioEdge With WhatsApp Cisco Webex an...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...

02/09/2026

Vipe by BCNEXXT Gives Foxtel a New Playout Model for its...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...

02/09/2026

HOT Telecommunications supercharges localisation efficien...

SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities Profuz Digital, global developer of digital media and local...

02/09/2026

Case Study - Mission Digital Strengthens Battery Safety w...

Case Study: Mission Digital Strengthens Battery Safety with Safe-ion As productions become increasingly dependent on battery-powered equipment, the safe storag...

02/09/2026

New design strategy expands nanoparticle vaccine approach to influenza viruses

LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...

02/09/2026

New AI algorithm could improve detection and prediction of heart diseases

LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...

02/09/2026

Where milliseconds matter: Scripps Research scientists build new ML model to predict protein movements essential for biological function

LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...