YES Network App Continues Rapid Evolution With Addition of Watch Party' and More Dynamic Live Stats Features

YES Network App Continues Rapid Evolution With Addition of Watch Party' and More Dynamic Live Stats Features Partners Ease Live, Sceenic power features driving up engagement time By Brandon Costa, Director of Digital

Monday, December 20, 2021 - 2:46 pm

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With overall live sports streaming viewership numbers continuing to rise in 2021 and with more sports properties moving to streaming platforms, live sports rightsholders are continuing to develop new ways to make the live game more engaging and differentiated from the linear viewing experience.

The YES App's latest feature is Watch Party, which allows user to invite up to three friends into a live video chat hosted within the app as an overlay of the live game broadcast.

Since launching its own app earlier this year, the New York City-based regional sports network YES Network, has been, perhaps, one of the more aggressive media companies when it comes to adding fresh and unique offerings designed to make the live streaming experience of watching a game a place that viewers want to stay and play around in.

Earlier this year, the app added live stats overlays and real-time polling for streams of New York Yankees games and now, with the NBA season underway, the digital team at YES is continuing to add new features and functionality for Brooklyn Nets games, including the continued growth of dynamic, interactive graphics and the introduction of a new Watch Party feature that allows users to host a live video chat with up to three friends inside the app as part of the live game feed.

Engagement is what drives us, says YES Network Head of Digital Media Kevin Sullivan, having people actually use the tool is what drives us.

Watch Party is another significant step forward in that direction of building a more engaging and participatory live streaming experience. With this new feature, users can video chat with two friends (three video feeds total) while watching the game in a synchronized experience. The service is cross platform (participants can be a mix of Apple and Android users) and offers a synchronized experience for all in the video chat.

Developed through a partnering with the London-based company, Sceenic, the YES Network digital team was also able to build an experience where a user of the app can simply text a link to other users, allowing for those guests to enter the live stream with a single click. Users also have the controls to adjust the volumes of both the live game broadcast and their friends' video feeds to strike the perfect balance for their taste. Sceenic has been a developer of other co-watching and Watch Together live streaming pilots, including with BT Sport and with the top-flight Spanish soccer league LaLiga.

YES Network says it plans to take the Watch Party product to the next level by introducing celebrity pop-ins. For example, while chatting with friends, a former Brooklyn Net or a current YES Network analyst could pop into the chat and begin interacting with viewers. This is a fun layer that has yet to be implemented, but YES reps said it would be coming very soon.

As for live stats and dynamic graphic overlays, the YES App features a whole new collection of live elements that allow for users to dive into the data of the game and/or individual players with just a tap of the screen. The overlay is an optional addition to the livefeed, but, when utilized, adds depth to the game in the form of live real-time stats and even live polls.

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The graphic overlays - which are integrated through a third party partner called Ease Live (which is owned by Evertz) were a feature available during Yankees season during the summer, but the YES team acknowledged that basketball has challenged the feature to be quicker and more robust.

The game and the pace of basketball being so different than baseball [was the biggest thing we learned,] says Matt Duarte, senior director, strategy and business development, YES Network. It was important to have the play-by-play continually animate up in the right hand corner, so as not to interfere with the actual game flow. The pace of the game being so much different than baseball, we think this optimized the customer experience in being able to both watch the game while surfing around and creating your own experience through the stats. This takes it up a notch compared to what we did for the Yankees.

Sullivan agreed, noting that sometimes it could be as long as 30 seconds between pitches during a Yankee game, giving the app a longer on-ramp for offering continuously updated in-game stats. Basketball requires a much more rapid pace for the dynamic graphics to remain at pace and synchronized with the video feed. To accomplish that, Sullivan said that using ID3 tags (a type of metadata container that stores information into a media file, maintaining its consistency across diverse platforms and applications) was critical. In the case, the ID3 files pull data directly from the same live stats feed established by the NBA, thus automating the process.

YES Edge has been beefed up for the NBA season with more data-fueled graphics for users to customize and interact with.

I think [the YES App] is a great achievement, says Kjetil Horneland, CEO of Ease Live. Our task was to see how could we innovate and have an impact on an OTT service like that, that really matters in terms of growth for driving viewing duration times. You're looking to generate more ad inventory and to drive the commercial success of an offering like this. I think they're quite unique in the sense that they're really running fast and wanting to try to innovate the space a bit, so they're really exploring that and adopting new ways of driving new revenue.

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LINK:	https://www.sportsvideo.org/2021/12/20/yes-network-app-continues-rapid...
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