
Francisco Asensi, new director of Endemol Beyond Spain Asensi ha formado parte del equipo original que puso en marcha el proyecto de transformaci n digital de la Corporaci n RTVE como Director de Desarrollo de Negocio y Estrategia Digital.
Francisco Asensi ha sido nombrado director de Endemol Beyond Espa a. Supervisar y acelerar la expansi n de las iniciativas digitales de Endemol Espa a entre las que se encuentra Tuiwok Estudios, una plataforma de entretenimiento en Youtube que aglutina canales exclusivos junto a algunos de los youtubers m s famosos de la red. Tras su lanzamiento, hace un a o, cuenta ya con 40 millones de reproducciones mensuales y m s de 65 canales.
Endemol, la mayor productora a nivel mundial, ha puesto en marcha Endemol Beyond, un proyecto global que forma parte de las actividades digitales ya existentes en varios mercados. La inversi n inicial ha sido de 30 millones de euros. Se ha creado una red de canales Premium en Youtube y otras plataformas para invertir en producciones de alta calidad contando con el mejor talento y en cooperaci n con marcas internacionales.
Francisco Asensi ha formado parte del equipo original que puso en marcha el proyecto de transformaci n digital de la Corporaci n RTVE como Director de Desarrollo de Negocio y Estrategia Digital. En los cerca de seis a os que ha permanecido en RTVE ha participado en numerosos proyectos que incluyen la nueva web de la cadena p blica, RTVE.es, la plataforma de video on line RTVE A La Carta, la definici n de la estrategia multiplataforma, la puesta en marcha de la actividad en redes sociales, y la estrategia transmedia, entre otros.
Fruto de su actividad, los contenidos de la cadena p blica han alcanzado una destacada presencia en diferentes plataformas y servicios digitales a trav s de acuerdos con los principales fabricantes de electr nica de consumo y los grandes players de Internet como Google, Apple, Microsoft, Sony, Samsung o Amazon.
Su trayectoria profesional anterior incluye a empresas del sector de la tecnolog a, Internet y el entretenimiento como son EMI Music, Real Madrid Club de F tbol, Borland Software Corp o Teknoland, entre otras
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